Aswathy جون

Partner في DaVita

• الهند
• أشغل هذه الوظيفة منذ يونيو 2015

Experience in various aspects of the advertising industry like:
- Marketing Strategy
- Revenue Optimization
- Market research
- Behavioral Targeting
- Campaign management
- Media Planning
 Experience in working with various research tools including MRI, AGOF, TGI etc.
 Highly proficient in MS office tools including MS Excel, Power point, Word etc.
ACHIEVEMENTS AND CAREER HIGHLIGHTS
 Awarded the “Accountability” value for the work on corporate site redesign and re alignment of analytics process
 Awarded the 'Star Performer' for the work on Behavioral Targeting.
 Individually handled the entire Behavioral Targeting portfolio for the US market.
 Broad international experience having worked for APAC, EU and US regions.
 Experience of working in cross-functional teams.
 Involved in assisting C-level executives with sales and operating strategy.
 Key member of the launch team of the Times of India Chennai & TN editions.

• يوليو 2014 إلى مايو 2015

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 Work with the marketing teams of the clients in understanding their communication requirements and assist in
the formulation of their marketing strategies.
 Provide marketing solutions depending on the client requirements that are impactful and cost effective.
 Manage end to end marketing campaigns and co-ordinate with multiple teams for the execution of each
marketing activity.
 Plan and guide execution teams for the implementation and delivery of the projects.
 Handle multiple day to day roles that include project management, client relationship management, and business
development.
 Planning and managing of the pricing for the projects so as to maintain profitability and to maintain optimal
revenue.
 Use analytics and insights to drive new business.
HEWLETT-PACKARD (AOL)

support executive

• نوفمبر 2008 إلى نوفمبر 2011

MARKET RESEARCH AND SALES STRATEGY
 Create holistic marketing collaterals according to the client requirements.
 Work with account managers and product teams to efficiently optimize the marketing campaigns.
 Help clients reach their marketing objectives within the specified budget through the available product offerings.
 Help the advertiser reach the optimum audience for their products or brands and increase the ROI of their online
campaigns by maximizing the efficiency through behavioral targeting on AOL channels.
 Create proposals that highlight the unique selling propositions of AOL such as reach, percentage composition,
index, etc. in accordance to the demographics, behavioral and attitudinal parameters of the 'target audience' as
required for the advertiser.
 Collecting and analyzing data on customer demographics, preferences, needs, and buying habits to identify
potential markets and factors affecting product demand.
 Create training materials for the sales team as and when required.
 Weekly update of the ad campaigns which portrays the sales opportunity loss in terms of ad impressions.
 Monthly and quarterly update of the rankings and demographic profiles of various AOL channels.
 Monthly reports of the reach and demographics of AOL channels and that of competing portals in Europe.
 Analyze the large data collected through online surveys of AOL's audiences and derive insights from the data.
 Create industry, competitive and client reports.
BUSINESS INTELLIGENCE- INTERNATIONAL
 Formulating the content strategy for the APAC and European properties.
 Coordinate with different teams supporting the APAC and European regions to

في TIMES OF INDIA GROUP

• أبريل 2007 إلى سبتمبر 2008

CORPORATE BUSINESS INTELLIGENCE, RESPONSE - CORPORATE
 Was a member of the team assisting the Executive President with sales and operating strategy.
 Analyze the consumer trends in print market spend and help in developing specific action plan and client specific
incentives.
 Analysis of the print advertising market for evaluating the industry specific spending patterns.
 Perform detailed analysis and evaluation of the variance in revenue generation and suggest to the management
the required areas for development.
 Monitor the revenue generation through innovative initiatives in advertising.
 Analyze the revenue generation patterns of the competition.
 Monitoring and documenting new strategies adopted by the competition.
 Mapping the SBUs on various parameters of their performance.
 Helping in the development of Newspaper Ad space pricing by monitoring timely changes in the pricing patterns
of the competition and analyzing the movements in the various packages offered by the company.
 Preparing sales targets on the basis of their performance and on the basis of their expected performances.
 Support Ad Hoc Corporate requests and analyses related to regional markets & product positioning strategy.
BUSINESS INTELLIGENCE, RESPONSE, CHENNAI
 Tracking and monitoring of BCCL and competitive performance for Tamil Nadu.
 BU, Client and Market-wise advertising sales analysis for Chennai unit.
 Analysis based on Ratios, Market shares, Client spends, Circulation, Readership and other parameters relevant to
the adverting industry.
 Generate solutions as per inference from analyzed data.
 Develop client specific documentation.
 Help the sales team in improving the efficiency and develop new strategies.