Team Leader: Digital Operations
Cognizant Technology Solutions
Total years of experience :9 years, 2 Months
Extensive experience in handling escalations, meeting deadline with managing a team of twenty associates, Tracking performance and sharing necessary feedback to the associates, create weekly/monthly dashboard for client call and business review. Extensively worked with client to share new business ideas and proposals. Actively involved in driving process improvement and tool improvement idea shared by associates
• Proficient in handling issues related to finding appropriate keywords in Ad Campaign for Search Engine Marketing and Optimization.
• Working knowledge various AD formats like YT Hosted Ads, In-video Overlay Ads, In stream Ads Banner Ads, Rich Media
• Reviewing, trafficking and analyzing the quality of the campaigns. Sending out the tags to the appropriate publishers according to the requirement of the client for Video Campaigns.
• Troubleshoot various issues related to browser caching using Random Number Generation codes in HTML/JavaScript
• Checking the creative and URLs in a systematic manner before implementing them in the ad server. Also, troubleshooting any minor issues in the creative code format.
• In Depth knowledge of 3PasMatrix for Certification check.
• Working knowledge with various Standard Tags, Internal Redirect tags, Impression Tracking tags and Click Tracker tags for Hyperlinks and Image URLs using HTML.
• Good Understanding of client campaign goals, budgets, flight dates and any other data that is necessary to correctly onboard a client to provide campaign management services.
• Provides guidance and consultative platform utilization expertise to account managers Account Managers and/or clients to drive additional budget allocation from clients by meeting spend expectations, beating campaign goals and identifying additional growth opportunities.
• Develops data-driven analysis and campaign optimization recommendations and (with/without Account Manager approval depending on the client) implements them to drive performance to meet or exceed campaign goal(s).
• Correctly interpret media plan and I/O to guide and audit IO/Line Item set up by Trafficking team prior to launching campaigns or after specific adjustments have been made.
• Monitors campaign pacing and analyzes campaign performance on a regular (daily/intra day) basis to determine adherence to budget and performance goals.
• Process Improvement: Identify and report Quality Assurance concerns (trends) to management. Make specific recommendations to management on how to improve processes, based on observations. Participate in the implementation of these recommendations.
• Worked as an SME for Internal Redirect tags/VAST Tags for automation of quality analysis, bug fixing, certification check, SSL compliance, and unsecured calls check process in order to reduce TRT and Improve Quality score.
• Coordinated with respective Development teams and shared necessary feedback for upgrading tools required for Quality analysis for Internal Redirect tags.
• Coordinated with Team leads in enforcing use of client-specific knowledge with regards to third party applications and procedures to ensure processes on service delivery comply with client needs.
• Develop training materials for all supported applications and hardware troubleshooting trees of assigned clients. This includes, but is not limited to, training manuals, handouts, and visual aids to support classroom instruction. Updates course curriculum as needed. Schedule training classes in coordination with staffing schedules and with minimal impact on Routine work of the Associates.
Bachelor of Science (Pass with Distinction) Institute - Maharishi DayanandMahavidyalaya, Sundargarh University - Sambalpur University, Orissa