اطهر أشرف

• Executed Meta Ads campaigns including audience segmentation, ad creative development, bid strategy, and performance
monitoring.
• Conducted keyword research to support on-page SEO improvements and enhance organic visibility.
• Managed social media content calendars across platforms ensuring consistent brand messaging and engagement.
• Produced weekly analytics reports with actionable insights to optimize ad spend and improve CTR.

• Assisted in Google Ads campaign setup: ad group structuring, quality score optimization, and bid adjustments to maximize
ROI.
• Performed competitor analysis and audience research to inform targeting strategies and content positioning.
• Collaborated on ad copywriting and creative briefs, applying A/B testing principles to improve conversion rates.