Communications Trainee
Leo Burnett MENA
Total years of experience :12 years, 6 Months
• Participate in new business processes including research, idea contribution, proposal preparation and pitch presentations. Involved in all 360 campaigns (ATL, BTL, Digital, Social, TVC)
• Develop project briefs and timelines with client input, secure approvals and brief/debrief creative department.
• Coordinate and oversee creative execution with creative and production departments to ensure timely and accurate delivery of work based on client objectives.
• Understanding of financial concepts such as budgeting, over servicing, managing vendors, invoicing and tracking and monitoring financials.
• Co-developing social media and other BTL activation strategies for higher user engagement.
• Current Accounts: Samsung MENA, First Gulf Bank (FGB), Dubai Properties Group (DPG)
• Brands include: Alpha Real Estate / Hussain Anfar Perfumes / Forever Diamonds & Jewellery (planning phase) / Sareen & Sheeraz Couture (Pakistan) / Thelay Wala (Pakistan)
• Overlooked in the production of brand image, co-created brand logo and conceptualized business idea and model.
• Supported in effective use of digital marketing, planning & organizing events and other marketing activities
• Researched consumer markets, monitoring market trends and identifying potential areas in which to invest, based upon consumer needs and spending habits.
• Generated names for new and existing products and services, coming up with ideas for new packaging designs, including shape, size, colors, fonts and imagery.
• Oversaw the production of marketing collateral, email campaigns, websites, exhibition stands by liaising with art designers and copywrited all content.
Understanding the client’s brief and researching further to highlight strategic insights and carry out brand analysis to help develop effective campaigns.
Conceptualizing creative campaigns and assisting creative brainstorms in order to ensure adherence to overall strategy.
Focusing creative efforts on guerilla and experiential marketing and using interactive digital and social media tools to further leverage the activation.
Keeping up to date with the latest technologies and digital/social tools to integrate with brand activations which lead to sourcing new suppliers with such competencies.
Developing storyboards of event and brand activation with adherence to overall strategy.
Overlooking the development of web site management, content development, corporate videos and marketing collaterals, as well as campaign budget development and cost tracking.
Creating quotations and sampling plans for complex projects such as brand activation, sampling campaigns & roadshows.
Liaising with suppliers to get quotes, schedule timelines and coordinate with them to deliver all activation/event requirements. Negotiating prices and credit terms with them for cost advantage.
Preparing schedules such as a CPS to analyze timelines of production and execution.
Preparing checklists, running orders and delivery notes to ensure smooth flow of the event / activation.
Knowledge and practice of application for government permits for different campaigns and events.
Processing supplier & client payments, issuing invoices to clients, issuing PO to suppliers and drafting credit notes.
Executing brand activation and campaigns both online and offline: Oasis Earth Day Campaign, City Walk Overdrive Event (Digital Execution), City Centre Food Carnival Activation, Cadillac Showroom Launch.
Key Accounts: Oasis Water, Lowe MENA, Meeras Holdings, Liberty Automobiles
Assisted the editor in chief execute trade shows and exhibitions held in Dubai for 4 consecutive years.
Conceptualized and developed marketing collateral and also overlooked the production by liaising with outsource designers.
Public relations - built client relations by introducing the company to various potential clients looking to publish their ads on the magazine.
• Social Media Management
o Built and executed social media strategy through competitive research, platform determination, benchmarking, and messaging and audience identification.
o Engaged clients through informative and creative posts to keep them up to date with the latest events and projects delivered by the agency.
o Continuously improved posts by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acted on the information.
o Created and maintained a social media editorial calendar and posting schedule.
• Managed and co-assisting to deliver and produce events such as the Pandora AW2014 Collection Press Day, Van Cleef & Arpels Private Launch, L’Oreal Paris Hair Show and Assouline Bookstore Launch by ITP Publishing Co.
• Produced corporate presentations, building client relationship and assisting the marketing manager in corporate meetings.
• Assisted the marketing manager in various corporate meetings, creating sales briefs and exploring new leads.
• Put together various online promotions and e-mailing campaigns to get company's message out and also performed consumer research to discover other ways of reaching customers via the Internet.
• Analyzed data and results from digital marketing tools such as Google Analytics to further develop strategies to leverage sales.
Introducing new and upgraded package to potential clients.
Upgrading clients from current connection to the upgraded version.
Reaching sales targets and building client relations.
Core learning in: Profile Scoring: Identifying a Buyer, PPC Strategy Development, PPC Ad Copy and Landing Page Optimization, How to Get More for Less with Affiliate Marketing, Implementing and Analyzing Onsite Search Engine Optimization, Managing a Search Engine Presence for Conversion Constructing Emails for Conversion, Using Data to Drive Email Optimization, How to Build a Social Presence for Your Brand, How to Create Social Content That Converts, How to Turn Followers into Brand Advocates to Drive Engagement, Learning to Monetize Social Media, ORM – Protecting Your Brand Online, Strategy – Making More of Your Marketing, Creating Engaging and Desirable Content, Monetisation – Revenue Creation in the Online Space, Further developing Facebook for Social Media Marketing, Social Media for SME’s and NPO’s, SEO and Social Media, Advanced Social Media Management, Auditing your Social Media, Integrating Emerging Social Media Platforms into your Marketing Strategy
Core studies and working knowledge in: Internet & Digital Marketing Advertising & Communications Marketing Consumer Behavioy & Psychology Content Development & Design Strategic Marketing Market Research International Marketing
