Atif Sarfraz, Regional/Area Sales Manager

Atif Sarfraz

Regional/Area Sales Manager

Hilti

Lieu
Arabie Saoudite
Éducation
Master, Global BusinessManagement
Expérience
18 years, 6 Mois

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Expériences professionnelles

Total des années d'expérience :18 years, 6 Mois

Regional/Area Sales Manager à Hilti
  • Arabie Saoudite - Jeddah
  • Je travaille ici depuis juin 2018

, Jeddah
• Handling Façade/ Elevator/ Industry/ Government/ Data
Center customers and projects
• Achievements: Achieved sales growth in each year (avg
7% to 8%), Developed Team members (3) to different
positions, created sustainable business model for
Government segment (new business model) and
Industrial. Managed to get new cheese as opportunities
to boost sales
• Collaboration with region to develop relevant trades in
KSA and develop sustainable business model
• Systematic Account Development of Focus customers
and secure top line and bottom line
• To demonstrate leadership skills to be creative, take
calculable risks, bring best out of team by applying
coaching fundamentals and competency on situational
leadership
• Develop team members in their current role and beyond
and build team that is diverse, inclusive, and powerful by
creating right mix of tenure, age, and gender.

Lead Product Manager à Hilti
  • Arabie Saoudite - Jeddah
  • mars 2017 à mai 2018

Power Tools &
Accessories

Technical Marketing Manager à Hilti Saudi Arabi
  • Arabie Saoudite - Jeddah
  • février 2015 à février 2017

first one to launch it in META for Hilti.
• Successfully launched paid services, roll out of
Engineering roadmap
• Define, manage and develop technical marketing
initiatives according to customer requirements, needs
and opportunities for technical product lines with primary
goal of achieving sales.
• Close coordination with Product marketing and
Engineering team to develop and substantially grow
Technical Product Business.
• Assisting Engineering Head to do business planning for
entire department.
• Define, manage and develop communication materials
(training, documentation, etc.) with clear orientation
towards internal and external engineering community.

Product Manager à Firestop
  • Arabie Saoudite - Jeddah
  • juillet 2011 à janvier 2015

Hilti Saudi Arabia, Jeddah
• Strategizing marketing plans and product leadership
strategy for business unit.
• Understanding of entire gamut of company operations
dealing with activities like training, sales, developing
market strategies, overall functioning etc.
• Prepare product launches, verify and adapt global and
regional concepts to local market.
• Control & manage stock & expiry by coordinating with
logistic.
• Achieved outstanding results in 2013, 53% growth over PY
and number 1 in market share in Firestop products in
Saudi Arabia.
• Ranked first in all Hilti group in growth in Firestop sales.

Sales & Marketing Manager
  • avril 2007 à janvier 2011

OMEC Engineers, Kolkata, Delhi & Ranchi
• Dealing with turnkey contracts for sub-station and
transmission lines and also deals in trading of electrical
equipment
• Handling all major customers in utility, industries &
contractor segments.
• Managing entire Sales cycle from order booking to
payment collection for entire range of Industrial electrical
products such as Energy Meters, Industrial Products.
• Created a new team with 15 TM and delivered results
from 2nd year onwards.

Sales Representative à The Times Group
  • Inde - New Delhi
  • juillet 2005 à mars 2007

Part of branding team of Times Classified. Launched
special edition like Wedding Times.
• Coordination with different regions to consolidate Times
Classifieds business.
• Competitor tracking, concept selling and Price
negotiations.
• Developing and implementing promotion and pricing
strategies.
• Integration with online marketing techniques.
• Promotional presentation to prospective clients and
agencies to build and promote brand awareness.

Éducation

Master, Global BusinessManagement
  • à Indian Institute Of Management Calcutta
  • janvier 2009

Master, Marketing and Operations
  • à Amity Business School
  • janvier 2005

Baccalauréat, Electrical and Electronics
  • à VTU
  • janvier 2002

Bachelor of Engineering

Specialties & Skills

Booking
International Business
Data Analysis
MARKETING
BRAND MANAGEMENT
BUSINESS PLANS
COACHING
CONCEPT DEVELOPMENT
CUSTOMER RELATIONS
LEADERSHIP

Langues

Arabe
Débutant
Anglais
Expert
Hindi
Expert