Marketing Strategy for AkzoNobel Paintex
AkzoNobel
مجموع سنوات الخبرة :4 years, 2 أشهر
* Conducted 200 consumer, 50 retailer and 50 painter surveys to find the impact of CCP ruling on decorative paint sales
* Suggested re-insertion of tokens in Paintex based on survey results
* Designed a channel evaluation criterion to exert more control on dealers and to avoid brand dilution
* Designed a trade promotion scheme to improve brand awareness
* Devised sales force strategy to improve key accounts management in Lahore
• Set separate monthly targets for each gas product i.e. nitrous oxide, oxygen and air
• Assigned specific no. of public, private and military hospitals to sales officer
• Advised to focus aggressively on public hospitals which consist of 80% of market demand
* Price sensitivity analysis of different customer segments in the gas market
* Estimated overall market size of nitrous oxide to be 90 million liters per month
* Calculated market share of Linde (31%) and all major competitors through a field based market research
* Identified challenges faced by Linde in Medical Gas Market
*Developed work breakdown structures and efficiently allocated resources for successful completion of projects
*Prepared and monitored project budgets to effectively control costs
*Developed and implemented project monitoring processes and procedures in collaboration with project partners
*Created liaison to manage cross-functional teams to achieve operational efficiency
*Monitored and analyzed project progress to control slippage in project deadlines
*Worked as team lead to execute piping erection and pre-commissioning activities
*Successfully completed assignments on the following projects
-Ruwais Refinery Expansion Project, Abu Dhabi Jan 10 - July 11
-Offshore Associated Gases Project, Das Island, Abu Dhabi Oct 09 - Dec 10
-ASAB Gas Development Project (AGD II), Abu Dhabi