Brand Manager
Beyond Group of Co., Ltd
Total years of experience :6 years, 8 Months
The company is the major supplier, manufacturer and distributor of FMCG products and pharmaceutical products in Myanmar. Reporting to the Sales Director, MD and BOD. I managed a 20 sales managers and cooperation with another related department as well.
Main Responsibilities:
• Sales target and stocks allocation by coordinating with the sales team.
• Sales review meeting by channel and give feedback and plan sales program to motivate sales team.
• Plan trade promotion scheme to remain competitive in price and expand the market share.
• Products knowledge training to new comer and for new products.
• Prepare sales report to support management decision and principal review.
• Plan the stocks purchase order and purchase request by coordinating with import department.
• Responsible for driving top line growth, medium term category and brand's share target as well as specific marketing objectives relating to brand health and equity.
• Observe competitors' activities, price and promotion to develop insightful knowledge into strategy and ensuring strategies are aligned to category growth ambition.
Main Achievement:
• Updated the reporting format and increased the report frequent to daily.
• Created the promotion summary format the eliminated duplicate and error.
• Resolving the customer complaint within the same days.
• Improved the distribution coverage and drop size for focus SKU.
The company is one of the first Life Insurance company in Myanmar which introduce update life insurance products to Myanmar market and has become one of the successful company. I manage the Agency channel which include freelance Life Insurance of 40 people.
Main Responsibilities:
• Recruit Life Insurance Agents from the assigned market by scanning through various segments.
• Training the Agents after final selection on various key functions like sales, prospecting, activity management, product knowledge and etc.
• Help agent in creating prospect List based on profile, age, income, and known circle.
• Help the agent in getting the appointment, the initial approach calls etc.
• Accompany the agent in joint field works in the initial days as a part of the field training.
• Train the agent on the after sales services and customer onboarding process.
• Track the daily new calls, follow up calls, new prospects etc.
• Arrange weekly training classes for new agents.
Main Achievement:
• Achieved the quarter sales target for more than 110%.
• Recruited 20 additional agent to the team size.
• Trained Agent to pass Insurance License exam within one months.
The company is one the telecommunication company with over 20 million users and it is the first and leading telecommunications company in Myanmar, providing both fixed and mobile telecommunication services to people and enterprises of Myanmar. I managed 16 sales manager and management and supervision of 50 sales promoter for assigned region as well.
Main Responsibilities:
• Planning Sales target, KPI scheme and promotion program management.
• Monitor the weekly sales result, forecast, and analyze the sales performance and plan and acting for the countermeasure to achieve the target by team meeting.
• Analyze current market condition and perform to develop new product or project align with respective internal teams.
• Acting and launching new program by collecting different survey reports from handset shop for new services and changing market trends.
• Training, coaching, developing team member skills & developing new insightful report.
• Other additional assignments & reports as per requirement.
Main Achievement:
• Created the new sales review format and KPI for team.
• Improved monthly target setting plan for regional level.
• Increased sales by 19% in Dec2022 Vs Jan2022 for assigned region.
• Improved POS target achievement rate for 80% & above by 23% in Dec2022 Vs Jan2022.
The company is engaged in manufacturing, marketing, selling and distributing quality pharmaceutical, nutraceutical products and Fast-Moving Consumer Goods (FMCG) in Myanmar. I managed a team of 20 sales manager and their sales promoters as well.
Main Responsibilities:
• Prepare & allocate sales team's monthly target.
• Collect Sales team's routine and checking proper call plans assignment.
• Review and develop outlets' performance & distribution by channel.
• Take proper action on sales productivity and outlet visit situations.
• Modify the sales route to maximize sales and productivity.
• Call planning & visit GPS checking report to Director and Business Head.
• Communicate Database team for new BI Report and checking the accuracy of its data.
• Follow-up Customer Service for New Customer Status and it's promotion schemes.
• Other additional assignments & reports as per requirement.
Main Achievement:
• Restructured and updated the promoters PJP plan to achieve productivity target and sales.
• Increased sales by 12% in 2020 Vs 2019 (Jan-Jun).
• Improved Promoter target achievement rate for 85% & above by 56% in 2020 Vs 2019 (Jan-Jun).
• Updated the sales target allocation format and sales review format.
The company is engaged in manufacturing, marketing, selling and distributing quality pharmaceutical, nutraceutical products and Fast-Moving Consumer Goods (FMCG) in Myanmar. I managed a team of 20 sales manager and their sales promoters as well.
Main Responsibilities:
• Plan and allocate POS material to each TSM depends on sale.
• Plan exclusive outlets sales target and calculating refund amount.
• Plan and Issue monthly trade schemes for all sales channel.
• Collect competitors' information and presenting analysis to management.
• Implement retail promotion and tracking sales achievement.
• Arrange display & supporting for SD customer get together event.
• Checking stock balance & making stock transfer to locations to achieve targeted sales.
• Reporting weekly SKUs wise sale achievement to management.
• Channel wise & Location wise sale achievement tracking for all SKUs.
• Prepare monthly display outlets sales and depot wise sales review report.
• Summarize monthly sales team coverage outlets to analyze distribution and sales.
• Follow up Customer App process and sales analysis report to Director.
Main Achievement:
• Best Marketing Executive Award for Q2-2019.
• Best Marketing Executive for the Year 2018.