SENIOR PUBLIC RELATIONS EXECUTIVE FRANCE & MONACO
STARWOOD HOTELS & RESORTS
Total years of experience :7 years, 5 Months
STARWOOD HOTELS & RESORTS SENIOR PUBLIC RELATIONS EXECUTIVE FRANCE & MONACO
Paris
Since April 2008
W Paris- Opera (opening in February 2012), The Westin Paris-Vendôme, Le Prince de Galles, a Luxury Collection hotel (reopening in May 2013), Sheraton Paris Airport Hotel & Conference Centre, Le Meridien Etoile, Le
Meridien Nice, Le Meridien Beach Plaza Monaco
- Responsible of the PR service from April 2012 to October 2012 (during Area PR Director Maternity leave)
- Management of a PR trainee and a PR Coordinator in Paris and of a PR Executive in Le Meridien Beach
Plaza
- Definition of the PR strategy for each hotel in coordination with the DOSM and Marketing Director.
- Crisis communication management: writing of reactive media statements and Q&A, media requests
management.
- Media relations (French and foreign journalists)
- Writing of press releases and press kits
- Media and non-media partnership
- Management of a PR agency for the opening of W Paris - Opera and for the re-opening of Le Prince de
Galles.
- Management of a product placement agency for filming at Le Meridien Etoile, The Westin Paris -
Vendôme and W Paris - Opera
- Media events and individual / group press trips organization
- Interviews organization and coordination for General Managers and other key spokespersons
- Implementation of the media monitoring and measurement tool
- Monthly reports to hotels management
- Internal communication with a weekly internal newsletter
- Coordination of the Starwood Paris Charity Committee: event organization to collect funds, internal and external communication
FRENCH PR AGENCY for One&Only Resorts, Victoria Hotels&Resorts, Hôtel de Sers in Paris, Thermes Sextius in Aix-en-Provence.
- Writing of press releases and press kits
- Group press trips organization
- Monthly reports to hotels management
POST GRADUATE DIPLOMA - MARKETING OF THE TERTIARY SECTOR IAE Tours Business project at Grandes Etapes Françaises hospitality group 6-month training period at Hôtels & Préférence hospitality group
2003-2004 MASTER DEGREE IN FOREIGN LANGUAGES (ENGLISH, SPANISH) APPLIED TO INTERNATIONAL TRADE + ERASMUS PROGRAM IN SHEFFIELD (UK)
HIGH SCHOOL DIPLOMA IN LITERATURE. St Paul High School