Digital Marketing Manager
Higitech Group of Companies
Total years of experience :13 years, 1 Months
Directed marketing and lead generation efforts to help position this start-up company in 5 market segments. Including direct involvement in optimizing operations processes.
Led the marketing department to build brand reputation of the company into the B2B and B2C segments by identifying sectors and planning marketing strategies for optimal business growth.
Secured brand recognition within marketplace by launching major corporate branding strategy, including print, direct mail, website, digital, e-newsletter and email marketing.
Developed and executed online and email marketing campaigns, integrated with CRM and Website, creating ease of lead capture, deal tracking, and campaign ROI.
Utilization of multiple business development tactics to develop new prospects and continue lead nurturing, which resulted in a customer base increase over 80%.
Initiated 20% savings in operating costs by driving change through creation of operations procedures and increasing productivity of marketing and operations.
Built and effectively managed 6 companies and segments on social media platforms, including Facebook, Twitter, Google+, and LinkedIn, which became top website referral sources.
Established in 1995, HIGITECH has been synonymous with service quality, professionalism, character and synergy. After expanding operations all over Europe, we were entrusted to carry forward the legacy in the Middle East in 2020.
Since our inception, our aim has been to empower our resources as from experience we feel that this is the way to achieve great success for the whole company. With clients like Nestle, Unilever and Mars in Europe we have extensive experience of serving all Facilities. Our goal is to provide unified and integrated Facilities management solutions that benefit the client.
Worked on a diverse portfolio of businesses for the group. My focus was on 2 main businesses with different niches and strategies. Complete lead and revenue generation ownership of all Digital mediums including SEO, SEM, Social Media and Email Marketing. Directly managed a team of 3 including Graphic Designer, Web Developer and Social Media Specialist.
Our traffic increased 3 x since I joined the company. As of Mar 21, organic traffic is 79% of total traffic. For 2020, Avg ROAS has been 7.82 dirhams despite COVID pandemic.
Full performance report can be provided upon request.
- Successfully headed three ventures in the Electronics Ecommerce
spectrum
- Generated over AED 10mil from online sales alone and drove
more revenue for all company branches.
- Implemented project specific Pay-per-click (PPC) campaigns on
Facebook, Google and Snapchat.
- Ranked website on 1st page for more than 150 high volume keywords.
- Ran multiple Facebook Campaigns for new product launches and lead
generation for our electronics ecommerce store.
Skills used: Search Engine Optimization, On-Page and Off-Page Optimization, Keyword Research, UX/UI optimization, Email Marketing, Web Development, Source Code editing, Metas optimization.
Applications used: Magento CMS, Google Analytics, Google Search Console, Google Adwords, Facebook Business Manager, SalesForce, Moqup, Mailchimp etc.
Foodonclick is the largest online food delivery portal in the MENA region. Our parent company is yemeksepeti.com which itself is a huge brand when it comes to online food delivery companies. I handled Social Media Marketing and Consulted on SEO, SEM and Retargeting.
Turned SMO in a serious revenue generating stream. From 0 to 250000 AED via Facebook, Twitter, Instagram and other Social channels.
Skills used: Social Media Marketing.
Applications used: Hootsuite, Facebook Business Manager, Twitter Ads Manager, Canva, Google Translate etc.
Rocket-Internet is one of the major E-commerce companies of the world. With investments in companies like Facebook, HomeAway, Zalando, Groupon and
many others.
At Rocket, I owned the Product management department where i assigned tasks and responsibilities to ~30 employees. My record is getting 3000 products done and QC'ed in one day.
Initially, I also owned the social media management of the company, where my tasks were to kickstart the social media buzz and design a set of brand
guidelines for facebook and twitter.
Skills used: Content writing, Copy writing.
Applications used: Bob and Alice (Custom CMS), Twitter Ads Manager, Canva, Google Translate etc.
a. Managing monthly forecast for Allocated Customers and Markets.
b. Clear and precise communication with Sales Managers, informing them of their demand analyses.
c. Implementing new SAP/SCM projects and testing/training of the same.
d. Dealing with customer over the phone and via email, and responding to queries related to orders and quotations.
e. As the goods were export orientated, dealing with clients logistics agent and organizing shipment to the consignees port were also part of the job description.
f. Since the company is ISO certified, we have to be proficient on SAP/SCM prospects.
Company Information:
Arpatech basically deals on Behalf of Global-Serve which has deals with many computer manufacturing
companies of the world and has distribution rights for them. We at Arpatech used to organize these deals,
structure client demand and pass them on to the end customer.
I was held responsible for dealing customers through emails and sending the information of customer
demands to OEM's(Original Equipment Manufacturer)