Senior Consultant, Analytics Consulting
The Nielsen Company
Total years of experience :13 years, 5 Months
I am presently a Senior Consultant (Senior Research Analyst) in Nielsen with an experience in Market Research (Analytics & Consulting) domain working across various CPG(FMCG) clients.
I have worked on various Analytics & Custom Research projects on Distribution Expansion and Assortment Analytics mostly in emerging markets on Global MNCs accounts.
I have worked on various research projects which have been quite successful and are at present being scaled to other emerging markets.
To help solve Nielsen Client issues related to Nielsen Retail Measurement Service offerings across Middle East, North Africa and Pakistan market and answering their questions pertaining to market behavior and their marketing performance. To communicate with Nielsen Clients on the issues they are facing with Nielsen offering and providing solutions related to our core service.
To constantly enhance our service offering by improving on our research design, panel maintenance, business as usual processes. To help Clients answer questions they have on the market behavior and strategies that work on field.
I have also received a Platinum award and Nielsen Best in Practice - Global award based on my work.
Data Science Manager with an experience in Market Research(Custom Analytics) domain working across various FMCG clients with key focus area being Big data and Marketing Analytics.
I have gained huge exposure and learning thanks to Nielsen Retail Audit data, Shop Census Data, Consumer Data and huge network of MNC clients. Nielsen portfolio of Products and Services and Research Techniques have gave me an immense understanding of exploring data, finding insights and partnering with Clients on the Recommendations.
My career objective is to gain more insights, work on different challenges, different countries to get a first-hand perspective of the Retail environment in emerging as well as matured markets.
I have worked on various Analytics & Custom Research projects on Distribution Expansion and Assortment Analytics mostly in emerging markets on Global MNCs accounts.
In my present role with Nielsen, I have demonstrated excellent performance and have achieved quite a few recognitions from Nielsen including a Platinum award among others.
Professional Achievement
• Received a 'Simply Excellent - Platinum Award' from Nielsen. 'Platinum award'
stands to be the highest level of Recognition in The Nielsen Co.
• Received a 'Simply Excellent - Silver Award' (Team Award) for Best Demonstrated Practice Olympics.
Internship: The Nielsen Company (April 2010 - May 2010)
New Product Development in Custom Analytics Space
o Project - 'Stratification of Prime-Value CPG Stores'
Post-Graduate Diploma in International Business (Minors in Marketing)
Bachelor of Management Studies (Majors in Management and Specialization in Marketing)
SSC Maharashtra Board March 2004 76.26%
HSC Mumbai University March 2006 73.67%