Head Of Digital Marketing
Workativ Software Solutions LLC
مجموع سنوات الخبرة :9 years, 2 أشهر
Key Achievements
Successfully generated 1, 440 leads through LinkedIn Ads, PPC Ads (Search + Display), and Meta Ads over a 10-month period.
Generated 180+ leads /monthly through organic traffic.
Leveraged HubSpot and Active Campaign for lead scoring and marketing automation, achieving a substantial 3% boost in MQL-to-SQL conversion rates.
Increased website conversion rate from 1.3 to 3.93% through effective A/B testing.
Roles & Responsibilities
Create and execute end-to-end digital marketing strategies encompassing SEO, content marketing, paid advertising, email marketing, and social media based on in-depth market research and competitor analysis.
Create and manage Paid campaigns ( LinkedIn, Google, Bing, Meta)
Present detailed monthly reports outlining key performance indicators (KPIs) such as website traffic, conversion rates, and ROI.
Developing and implementing a content strategy to create high-quality, engaging, and SEO-friendly content.
On-page and off-page optimization (35+ pages in 1st page)
Strategize and execute marketing automation funnel to streamline lead nurturing, customer engagement, and campaign management.
Craft compelling and persuasive copy for a variety of digital marketing channels, including landing pages, email campaigns, ad creatives, and social media posts.
Coordinate with the Sales team to prospect and set up ABM campaigns. (Sendinblue, Hubspot. Slintel, Zoominfo, Lusha).
Achievements
Increased monthly organic traffic from 0 to 8000 and generated over 200+ leads on a monthly basis.
Managed a total budget of $540, 000 over three years, spanning various platforms, including LinkedIn, Google/Bing, and Facebook/Meta. Achieved remarkable results, generating a total of 7, 560 leads at an average Cost Per Lead (CPL) of $71.
Increased social media followers from 0 to 7000
Award of excellence
Role & Responsibilities
Dec 2020 - Mar 2022 (Digital Marketing Manager)
Additional responsibilities: Managed a team of Intern, Content writer, Graphic designer, and Video editor.
Dec 2018 to Nov 2020 (Senior Digital Marketing Specialist)
Created and managed paid advertising campaigns across multiple platforms, including LinkedIn, Google, Bing, and Meta. Responsibilities encompassed copywriting, budget management, audience targeting, and ongoing optimization for effective performance and results.
Developing and implementing a content strategy to create high-quality, engaging, and SEO-friendly content. (On page & Off page)
Strategize and execute marketing automation funnel to streamline lead nurturing, customer engagement, and campaign management.
Run A/B test to increase website conversion rate.
May 2018 to Nov 2018 (Digital Marketing Executive)
Responsible for driving traffic and leads through SEO and Content Marketing.
Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords. ( Ahrefs & Moz)
Awards: Employee of the month (2016), Performer of the month (2016), Consistent performer (2016)
Key responsibilities:
Direct marketing, social media marketing, SEO, PPC, Email Marketing, and Telemarketing.
Business Development, Project management, Contract negotiation, Client relationship management.
Worked as a team member - Provided contract development and delivery, and operational contractual support to the business, including bids, negotiation, projects and business offers or policies. Reviewed and prepared RFP.
key decision maker in company website and catalog design.
Lead Generation through cold calling, Social Media, Market research
* Business Development, Service marketing, Contract negotiation
* Giving the face to face/Telephonic /Mass presentation about our services to HR/Admin/Facility/ CEO
* Target Achievement, Sales force reports management
Key responsibilities:
Lead generation and sales through organizing marketing activities (Exhibitions)
I had the opportunity to learn about these things: Consumer behavior Marketing management Marketing research International marketing Marketing strategies Leadership skills Business development Sales