Product Marketing Manager
Fi Money
Total years of experience :4 years, 2 Months
Fi Money is a leading money management app in India with over 3.5 million users o Led GTM strategies and launched Instant loans & credit cards at Fi, resulting in
a 20% increase in new loan applications & 200k waitlist credit card signups
o Devised and implemented a comms-effectiveness framework resulting in
enhanced comms strategies, which increased comms-led revenue by 28% o Increased campaign CTR from 0.7% to 2% using multiple a/b experiments, which drove 140% growth in DAU (sourced via overall communication channels)
o Formalized MECE cohort definitions for comms optimization and reduced un subscribers through governance, which increased inventory utilization by 16%
Meesho is a leading e-commerce platform in India with over 150 million MAUs
o Led gamified constructs, managed P&L and ran a/b experiments like mini games, leaderboard, daily check-in showcasing ~2% DAU and 6% order uplift
o Designed and implemented central communication process through Push
Notification, WhatsApp, and SMS to drive 15% app opens & ~$350 Mn. GMV/yr o Conducted more than 150+ comprehensive a/b experiments to migrate the
o CRM system from CleverTap to an in-house system, saving $3 Mn. / Year
o Successfully owned the creative strategy and initiatives end-to-end to establish brand consistency, which increased the platform CTR by over 30%
o Owned BAU & sale planning and worked closely with product, data science, design, and marketing teams to automate 60% of central communications
GrowthMart is a freelancing marketplace for developers, designers and marketers
o Delivered 30+ projects (worth $133k) in app development, digital marketing & design in less than a year; GrowthMart was acquired by QSet Private Ltd.
o Led partnership initiatives, hosted 10+ webinars, ran social media campaigns to
build a community of over 1000 freelancers to drive product awareness
ZoEasy is a World Economic Forum-recognized hiring platform in the Middle East
o Led innovative marketing and growth experiments, which increased MAUs by a significant 15% and increased 15k+ social media followers within 30 days
o Strategized a new referral program for job seekers and explored partnership opportunities with telecom companies as a user growth acquisition strategy