Deputy Manager Devlopment
Bennett & coleman
Total years of experience :17 years, 4 Months
I am handling the local and national retail clients from Calcutta. I help them to plan their media budget.I take care of their media marketing and whether they should do ATL OR BTL activities.I also have to maintain P.R with the clients to maintain business communication and relation.I also do activations for clients in the form of on ground activity.Also provide branding solutions with proper marketing mix.
My work is to decide on the media marketing budgets of the client and media planning. I also do on ground activations of various clients. I have to take care of the national and retail local accounts of Kolkata and look after their branding as well through ATL and BTL activities.