Avishka Dilshan

At British Cosmetics, I led the development of trade branding materials, including dealer boards, POSM, and activation artwork, while ensuring strict alignment with brand identity. I successfully planned and executed targeted brand activations by identifying high-potential locations and tailoring campaigns to specific audience segments.

My experience includes conducting in-depth market research and consumer surveys across regional markets such as Jaffna, where I adapted marketing strategies to suit diverse cultural behaviours. I have collaborated closely with third-party suppliers to manage quotations, coordinate execution, and ensure the timely delivery of marketing assets. I also contributed to photoshoot planning by developing strategic mood boards that ensured visual alignment across digital content, POSM, and trade marketing materials.

I bring a strong blend of creativity, analytical thinking, and execution excellence, with a proven ability to deliver impactful marketing initiatives in fast-paced environments.