Senior Copywriter
Commercial Bank of Qatar
Total years of experience :11 years, 9 Months
In charge all facets of internal, external, and corporate communication, elevating brand visibility.
Developed, edited, reviewed, and approved communications across all platforms and media outlets, maintaining brand consistency.
Expertly crafted Arabic and English short and long-form texts, captions, and call-to-action elements, bolstering engagement rates.
Authored official speeches and press releases for management, showcasing finesse in corporate communication.
Developed engaging captions for all active marketing campaigns, future-plans, ATL/BTL, A/B testing, adhering to brand voice development
- Conduct interviews with key figures and thought leaders
- Establish an identity of a Consultancy through blog writing.
- Connect with well-known organizations in the field.
Stay on top of trends, updates, daily events
- Contribute to all company marketing campaigns.
- Take charge of generating captions and drafts for online and offline ads.
- Coordinate with the marketing team to develop social media content calendar.
- Stay on top of trends, updates, daily events.
- Research industry keywords and important events.
- Translate briefs into creative texts to achieve visibility goals.
- Develop articles, journals, editorials, and blogs.
- Provide news updates and quote press releases.
- Conduct industry research and fact-checking.
- Connect with experts from Basketball, American football, Golf, and Hocky associations for information.
- Follow SEO-friendly keywords and structure.
- Generate reports to show performance metrics.
- Leverage social media to widen magazine’s reach.
- Manage text development processes for the DEWA Reward Program.
- Create captions, short-form, and long-form texts.
- Generate press releases and statements.
- Cooperate with relevant stakeholders to ensure statements uniformity.
- Edit and proofread drafts prior to release.
- Brainstorm opportunities to promote the academy and its facilities.
- Coordinate with the marketing team to create brand awareness.
- Connect with well-known organizations and figures in the sports industry.
- Connect with media outlets and manage PR situations.
- Create strategic initiatives for better brand positioning and exposure.
Teaching English language classes, including planning, designing and delivering.
▪ Performing English Language Placement Tests for new attendees, collecting results, analyzing
tests outcomes and placing students in the appropriate language proficiency level.
▪ Daily interaction with Management, presenting the progression level in the language
curriculum, identifying and conveying issues and suggesting applicable solutions in view of the
management’s vision. Resolving issues accordingly.
▪ Ensuring the continuity of students’ engagement by exploring and implementing new and
attractive learning methodologies based upon the interaction and points of interests of
student. Applying creative new ways of delivering the classes including utilization of Youtube
videos and printed illustrations.
▪ Administrating the data portfolio of students, ensuring information are maintained up-to-date
in both physical and computer-based systems, amending as required.
▪ Managing the extra-curricular activities, running the English Language Club. Organizing English
language debates, competitions, riddles and games.
Studied the basics and main scope of Business Management and specialized in Marketing. Showed great success and interest in Communication skills which led to my graduation research being given an "A" and appointing me as the speaker of the class.
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