Awais Abubakar

Engaged on a short-term project to build organic social media presence from scratch for this Dubai-based dealership and global vehicle export company. Managed content strategy, paid ads, and daily posting across Instagram, Facebook, and TikTok.
Key results in 3 weeks:

Grew organic reach from 9K to 1.0M+
Increased interactions from 131 to 37.6K
Gained 2.7K+ new followers

Led marketing operations for the company, managing a team of 4 marketing professionals. Ran Google Ads and Meta Ads campaigns to drive qualified leads, while overseeing customer engagement strategy and reporting directly to the CEO.
Key responsibilities:

Managed and mentored a 4-person marketing team
Planned and optimized Google Ads and Meta Ads campaigns for lead generation
Oversaw customer engagement across digital channels
Reported campaign performance and lead quality directly to the CEO

Managed marketing for Kanka Restaurant, a sister company to TawTheeq Legal & Corporate Services under the same ownership group. Led a team of 4 marketing professionals, running Google Ads and Meta Ads campaigns to drive customer footfall and online orders.
Key responsibilities:

Managed and mentored a 4-person marketing team
Planned and optimized Google Ads and Meta Ads campaigns for lead generation and orders
Led content creation and video editing for social media
Managed online reviews and reputation across Google and social platforms
Drove organic marketing growth across Instagram, Facebook, and TikTok

Engaged on a short-term project to build the complete marketing foundation for three companies under the Petra Groups license ... Petra Building Contracting, Petra Corporate Services Provider, and Petra International. Took full ownership of setting up marketing infrastructure from the ground up for all three entities.
Key responsibilities:

Developed marketing strategy and a full marketing plan for each of the 3 companies
Set up social media channels from scratch for all three brands
Created and optimized Google My Business listings and Google Maps presence for each entity
Produced website content briefs and provided direction to developers for all 3 company websites
Content creation and posting strategy across social platforms
Assisted in hiring and building out the team.

Managed digital marketing across Instagram, TikTok, Snapchat, and Google Ads for this Persian cuisine restaurant, driving both brand visibility and in-store sales growth.
Key results & responsibilities:

Increased daily average sales from AED 3K to AED 7K+
Grew Instagram followers by 35% in six months
Created promotional content and led campaigns to boost brand visibility
Collaborated with influencers to expand reach and engagement
Monitored ad performance and ROI across all paid campaigns

Managed end-to-end digital marketing for the restaurant over a 4-year period, covering both organic content and paid advertising across multiple platforms.
Key results & responsibilities:

Reduced table turnover time by 10% through improved service coordination
Managed all social media platforms with daily organic content and consistent posting
Ran paid ad campaigns across Snapchat, Facebook, Instagram, and Google Ads
Monitored campaign performance and optimized for improved reach and engagement