Senior User Experience Researcher
tawuniya
مجموع سنوات الخبرة :3 years, 5 أشهر
▪ Currently in charge of defining KPIs and success metrics for the mobile app, including app
store ratings and in-app surveys. Leading collaboration with designers and developers to
detect and address potential issues early in the process, contributing to ongoing
improvements in user experience.
▪ Observe and assess market trends, customer behavior, and competitor activities to pinpoint
growth opportunities and potential risks, maintaining a proactive stance toward market
dynamics.
▪ Develop and implement a comprehensive data-driven analytics strategy to enhance research
capabilities and generate valuable insights for business decision-making.
▪ Responsible for the complete research lifecycle of Informa Markets' healthcare marketplace
launch, including conceptualization and stakeholder alignment, selection of relevant
quantiative and qualitativeresearch methodologies such as customer interviews,
competitive analysis, data analysis and synthesis, documentation of findings, and
presentation of results and recommendations.
▪ Identified new business prospects for Informa through customer segmentation and profiling,
leading to the exploration of fresh monetization opportunities. My initiatives in this area
facilitated Informa's monetization of non-exhibiting seller personas at the company's B2B
events
▪ Responsible for the complete research lifecycle of Informa Markets' healthcare marketplace
launch, including conceptualization and stakeholder alignment, selection of relevant
quantiative and qualitativeresearch methodologies including surveys, customer interviews,
competitive analysis, data analysis and synthesis, documentation of findings, and
presentation of results and recommendations.
▪ Led a cross-functional team from a research perspective, collaborating with product
managers, designers, and developers. Ensured the seamless integration of research insights
into the product development process, contributing significantly to informed
decision-making and successful product outcomes.
▪ Managing IdealRatings' key global accounts, including Thomson Reuters, London Stock
Exchange, and Bloomberg, to consistently deliver quarterly research deliverables.
Additionally, addressing any ad-hoc client requests and inquiries in a timely and effective
manner.
▪ Took charge of updating IdealRatings' business research methodology to align with the
dynamic changes in markets and industries. Actively led and supervised my research team of
the application of the newly developed methodology for enhanced effectiveness.
▪ Directed and reviewed the efforts of a team of 3 researchers in initiating and leading ad-hoc
market research studies. Topics spanned the investment industry, covering SPACs,
cryptocurrency, the payment processing sector, and Buy Now Pay Later (BNPL). This
collaborative approach ensured the production of well-informed and expertly crafted
research reports.
Minor: Statistics