Aya Ahmad, SEO Researcher

Aya Ahmad

SEO Researcher

Bayt.com

Location
Jordan - Amman
Education
Master's degree, Sustainable Development
Experience
13 years, 1 Months

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Work Experience

Total years of experience :13 years, 1 Months

SEO Researcher at Bayt.com
  • Jordan - Amman
  • My current job since August 2016

- Assess keyword ranking data and keyword search volume.
- Provide a clear summary of keywords to target and keywords where competitors have been successful.
- Provide recommendations and execute strategies for content and technical development in coordination with SEO goals - general and keyword specific.
-Create related reports highlighting keyword ranking to overall organic performance.
-Help create and support marketing content around keywords that have been identified as opportunities.
-Keep pace with SEO, search engine, social media, and internet marketing industry trends and developments.
-Audit Website for SEO issues using a variety of tools (including Screaming Frog, MOZ, Xenu, and others), inspect websites for on-page, off-page and technical issues.

Senior Community Manager at Bayt.com
  • Jordan - Amman
  • My current job since January 2015

-Actively participates in a wide variety of social media activities such as community development and management, social bookmarking, commenting, etc.

- Expertise in engaging and activating community groups.

-Experience of using popular social networks - design, functionality, users.

-Produced community management guidelines/plans and documents for Bayt.com Specialties.

-Writing articles to a variant publications to market Bayt.com products.

- Experience developing and implementing tactical plans and programs that build and nurture online communities.

-Develop SEO copy and content that drives measurable results.

Content Manager /SEO at Freelance
  • Jordan - Amman
  • My current job since January 2016

- Establishing a marketing strategy to achieve brand awareness, lead generation and qualification targets for marketing-generated opportunities.

-Developing unique value propositions and marketing messaging.

-Defining and managing the execution of SEO and SEM strategies to achieve paid and organic site traffic targets.

-Creating and managing a content portfolio including blogs, white papers, press releases, sales collateral, videos, etc.

-Developing and maintaining an automated lead nurturing program.

-Collaborating with the Client Success, Sales, and Development Team to ensure that the solution portfolio is aligned with and supports the marketing strategy.

-Measuring, evaluating, and continuously assessing the impact of marketing programs.

-Developing English and Arabic SEO copy-writing.

Freelance Translator, Copwriting, Social Media Services, and Proofreading at Freelance
  • Jordan - Amman
  • April 2012 to July 2015

Freelance social media services:
• Community Management
• Social Media Team Management
• Team & Group Management
• Social CRM
• Social media monitoring tools, which ones to use?
• Social Media Guidelines, Policies
• How to create a strategy
• How to create, track and launch a viral campaign (ROI)
• Using Google+, Facebook, Twitter, LinkedIn, YouTube and other tools of social media

-Freelance Arabic-English Translation, Copwriting Editing, and Proofreading

Provide Arabic-English translation, editing and proofreading services for any documents, research or administration.

Arabic Writer and Translator at Bayt.com
  • Jordan - Amman
  • April 2011 to April 2013

-Day-to-day management and development of editorial content on social media platforms, including tweets, posts and discussions in Bayt.com.
-Writing Arabic and English Articles for Women empowerment.
-Writing Arabic and English technical content for Bayt.com website.
-Writing Arabic and English marketing articles about Bayt, com for CNN Arabia, Sayidati, AIqtisadi, Arabnews, ArabNet, ArabHardware and Al Tibbi.
- Creating marketing collateral, advertisements and online content in Arabic and English.
-Translations for language website across the entire Bayt.com website.
-Translation of several marketing/communication materials.
- Writing Arabic and English content related to improving the status of working women in the Middle East and marketing it online.

Education

Master's degree, Sustainable Development
  • at The University Of Jordan
  • December 2015
Bachelor's degree, English Language and Literature
  • at The University Of Jordan
  • January 2011

The University Of Jordan Amman, Jordan Bachelor of English Language and Literature, January 2011 The University of Jordan Amman, Jordan

High school or equivalent, Tawjihi
  • at Islamic Scientific College
  • January 2007

Specialties & Skills

Marketing
Writing
Copywriting
Translation
Social Media Marketing
translation
writing
community management
marketing
Translation
Online Marketing

Languages

Arabic
Expert
English
Expert

Training and Certifications

Digital Marketing Planning Seminar by PR Smith (Training)
Training Institute:
Digital Marketing Arts
Date Attended:
November 2013

Hobbies

  • Reading