aya bayati, Assistant Marketing Manager

aya bayati

Assistant Marketing Manager

Kotra

Location
United Arab Emirates - Dubai
Education
Master's degree, Marketing
Experience
6 years, 10 Months

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Work Experience

Total years of experience :6 years, 10 Months

Assistant Marketing Manager at Kotra
  • United Arab Emirates - Dubai
  • My current job since December 2022
Marketing Specialist at KOTRA
  • United Arab Emirates - Dubai
  • My current job since April 2021

- Helping Korean SMEs find business partners and buyers in MENA region, mainly UAE.
- Keeping and developing Korean clients' business relationship with UAE buyers
- Market research.
- Social media management.
- Campaign management for different exhibitions and events both online and offline.
- Product & brand launches in the MENA region with focus on skin care products/ Beauty and
cosmetics.
- Influencer management/ program lead ( K-beauty Ambassadors ).
- Event management.
- B2B and B2C projects management.
- 3rd Party agencies management/ Internal and external communication.

Social Media Manager at Acai Hub
  • October 2020 to March 2021

Gathered and analyzed data to products.
- Handled the company's official social media accounts.

Teaching assistant at University of Limerick
  • Ireland
  • February 2020 to May 2020

- Consumption and consumer behavior
- Marketing Communication

Digital Content Executive at Guinness World Records
  • United Arab Emirates - Dubai
  • October 2017 to September 2019

Planning and executing digital marketing strategies by launching
the brand's digital presence in the MENA region ( website,
Social media platforms, google) to raise sales and awareness.
- Produce new web content for the English and Arabic Guinness World Records
Website and write it in an interesting and appealing manner for the various
Guinness World Records audiences, such as:
o news articles
o case studies
o campaign content
o information and instructional content
Marketing

Communications Specialist at Pearl Initiative
  • United Arab Emirates - Sharjah
  • November 2016 to October 2017

In collaboration with The United Nations Office for Partnerships
- Communications internally and externally with partners and sponsors and third parties for events co-branding and creating material and delivering for events and associated programmes.
- Day to day management of the social media channels.
- Day to day website update using CMS
- Attendance of events and meetings and programmes related events and conferences to collect information and possibly take a new partner.
- PR agency relationship management and further engagement of tacking and advising on press releases - Op-eds - interviews ...

Education

Master's degree, Marketing
  • at University of Limerick
  • August 2022
Master's degree, Digital Marketing
  • at University of Southampton
  • August 2022
Bachelor's degree, Marketing
  • at Girne American University
  • August 2022

Specialties & Skills

Marketing
Blogging
Digital Marketing
Social Media
MARKET PLANNING
MARKETING
PROJECT MANAGEMENT
WEB SITE PRODUCTION
WRITING
MICROSOFT OFFICE
ADVERTISING
COMMUNICATION SKILLS

Social Profiles

Personal Website
Personal Website

URL removed due to policy violation. Please contact support for further information.

Languages

Arabic
Expert
English
Expert

Training and Certifications

Quality Integrity Award (Certificate)
Date Attended:
December 2018

Hobbies

  • Reading