aya hamouda Mahmoud

Directed commercial operations across KSA & Gulf with P&L ownership.
• Negotiated distributor agreements, securing 12% sales growth in 6 months through
optimized channel strategy.
• Improved stock rotation and reduced wastage by 15%, driving sustainable profitability.

• Collaborate in defining and articulating the brand's vision and mission to align with market needs.
• Conduct in-depth brand positioning analysis and consumer insights to inform strategic decisions.
• Develop and execute short-term and long-term strategies to enhance brand awareness and boost customer engagement.
• Oversee comprehensive market research initiatives to identify trends and opportunities.
• Drive initiatives to elevate product awareness within target markets, leveraging innovative marketing tactics.
• Formulate and implement effective product launch strategies, ensuring successful market entry.
• Transform brand elements into actionable plans and go-to-market strategies that resonate with consumers.
• Lead cross-functional teams to ensure cohesive execution of brand initiatives and marketing campaigns.

• Spearheaded targeted trade marketing initiatives for beauty and grooming categories, significantly boosting sales across both retail and digital platforms.
• Partnered with creative agencies to launch impactful campaigns, elevating brand awareness and engagement on major retail and e-commerce sites.
• Conducted in-depth market analysis to optimize product placement and promotional tactics, strengthening brand competitiveness and market share.
• Leveraged consumer insights to drive strategic decision-making, ensuring alignment with market trends and customer preferences.
• Implemented innovative marketing solutions that contributed to sustained growth and enhanced brand loyalty within the beauty sector.

• Spearheaded innovative trade marketing campaigns to enhance product visibility and engagement, leveraging loyalty programs and tailored channel promotions.
• Oversaw the annual budget, driving campaign ROI improvements while ensuring alignment with strategic retail distribution objectives.
• Championed new product launches by developing and implementing targeted trade strategies across key retail channels, resulting in increased market penetration.
• Collaborated cross-functionally with sales and marketing teams to ensure cohesive brand messaging and maximize promotional impact.
• Analyzed market trends and consumer insights to refine trade marketing initiatives, contributing to sustained brand growth and competitive advantage.

• Cultivated and reinforced strategic partnerships with key accounts, resulting in a notable increase in client retention and satisfaction.
• Orchestrated targeted marketing initiatives that resonated with key accounts, significantly boosting brand loyalty and customer engagement metrics.
• Collaborated cross-functionally to align marketing strategies with brand objectives, ensuring consistent messaging and enhanced market presence.
• Analyzed market trends and consumer insights to inform campaign development, driving impactful brand positioning and awareness.
• Leveraged data-driven approaches to optimize marketing performance, contributing to overall brand growth and market share expansion.