Marketing & Social Media Executive
Royale Hayat Hospital
Total des années d'expérience :9 years, 5 Mois
- Organize and oversee advertising/communication campaigns, exhibitions and promotional events.
- Briefing, coordinating and maintain relationships with media vendors/agencies and publishers to ensure collaboration in promotional activities.
- Monitor progress of campaigns and submit reports of performance
- Collaborate with managers in preparing budgets and monitoring expenses
-Create awareness and develop the brand
- Support the marketing manager in delivering agreed activities
- Helping with marketing strategies, plans, advertising, direct marketing and campaigns
- Sourcing advertising opportunities
- Leading external agencies, when appropriate, to effectively manage events, press relationships, editorial request, promotional materials and online activities
- Monitoring and reporting on competitors activities
- Evaluate and review marketing campaigns and advertising
-Arrange the effective distribution of marketing materials
- Organize, attend and present the hospital in events such as conferences, seminars and exhibitions
-Content writing
-Managing requests and materials for the doctors
-Social Media management
-Social media plans
-Social Media campaigns
-Keeping up to date with social media trends
-Monitoring social media performance and reporting it
-Analyzing social media campaigns
-Monitoring competitors social media platforms
-Producing a consistent brand message across all the social media channels.
-Responding to comments and mentions over social media platforms
-Social media content management
-Online reputation
-Social media publishing schedule
-Integrate all channels of marketing
* Old responsibilities are added to my current position
Following up on daily tasks with the marketing manager/team.
-Assist in research about competitors to improve strategies.
-Managing media relations, SMS requests and website updates.
-Social media management.
-Coordinating projects.
-Communicating with clients.
-Scanning for activities and trends.
-Translating content (Arabic-English).
-Preparing the social media platform calendar.
-Preparing weekly media plan under the supervision of the manager.
-Briefing the creative team on the marketing materials needed.
-Arranging and handling marketing campaigns.
-Representing the hospital in events and exhibitions.
-Evaluate the effectiveness of marketing and promotional efforts.
-Coordinating with the doctors on their requests in terms of marketing materials.
-Preparing and working, with the manager, on the marketing calendar in terms of internal and external events
(marketing plan).
-Briefing and coordinating with the media agency regarding the weekly media plan under the supervision of the
manager.
-Writing reports, press releases, website content, brochures, leaflets, flyers and social media materials.
-Tutoring students in the Tutoring Center of the university some business and general courses, such as:
International Business Management, Principles of Management, Principles of Marketing, Human
Resources Management and Administration, Change Management, Organizational Behavior, International
Marketing, Promotion and Advertising, Marketing Research, Marketing Strategy (Capstone), Consumer
Behavior, Beginning and Intermediate Algebra, Beginning and Intermediate Chemistry.
Intern, Holiday Inn Hotel; Salmiya, Kuwait - February 2016 - April 2016.
-Marketing & PR department.
-Sales department.
-Sales convention department.
-Health club.
-Operation and reservation department.