Ayad Aziz

• Performed keyword research & optimization, increased organic traffic by 53% and reduced bounce rate by 15%.

• Monitored overall website performance using Google Analytics and search console.

• Performed blog and content auditing and defined and implemented on-page and off-page best practices.

• Designed and implemented link building strategies, off-page link submissions, business directories & social book
Marking.

• Performed SEO audit, monitored and optimized the performance of the website using Google My Business Platform.

• Coordinated and collaborated with developers to improvise the website experience. Was able to achieve a 20% increase in the website speed.

• Performed analytics to define high targeted keywords and ranked those keywords on the 1
st and 2nd page of Google by working on the site structure.

• Improved CRO from 0 to 0.27% by implementing UX/UI changes with the help of the developers.
• Worked on Competitor analysis using tools like Ahrefs.

• Help drive the strategy and implementation of in-house technologies to execute & optimise PPC campaigns

• Increased web traffic by 15% by working on link building strategies and bloggers outreach.

• Conducted website analysis using tools like GTmetrix.

• Learned and implemented local SEO, business directory link finding & submissions.

• Worked on internal linking of web pages and performed anchor text optimization.

• Learned about scheduling social media post, bookmarking and did proofreading of articles for
blog publications.

• Monitored any significant Google algorithmic changes

Tasks/Achievements

•Studied about various product Portfolio of HCL Info System

•Helped set up meeting with potential clients for the Sales Account Manager

•Cultivated and managed relationships with key clients, vendors and community partners.