Brand Coordinator
ANTOINE KARAM HOUSE LINEN
Total years of experience :2 years, 4 Months
• Conducted comprehensive training sessions for sales staff, covering Luxury Selling Skills, Fabric Expertise, and Quality Certifications.
• Visited stores weekly to ensure guideline compliance, maintain inventory, and provide data for monthly progress reports.
• Managed a prestigious Monte-Carlo-based luxury interior designer account, including all communication and customized order handling,
resulting in a 25% increase in AOV.
• Successfully showcased Antoine Karam’s luxury offerings at exhibitions, leading to a 15% increase in lead generation and boosting brand
visibility by over 20%.
• Elevated visual merchandising standards across all Antoine Karam stores in Lebanon through creating seasonal window concepts and
maintaining store and window displays, resulting in an 18% increase in footfall.
• Supported the marketing team by providing necessary materials for communication and projects using inventory management and MROI,
resulting in a 15% increase in efficiency.
• Increased customer satisfaction by 12% through conducting and utilizing data from 355+ customer satisfaction surveys, and benchmarked
Antoine Karam against competitors regularly.
Achieved a 180% increase in site traffic through the design and implementation of digital and print marketing campaigns.
• Expanded the customer base by 37% through comprehensive online marketing strategies, including website revamping, paid media, and social
media campaigns.
• Utilized data from 150+ surveys to improve UX, enhancing customer retention.
• Implemented CRM strategies, fostering strong customer relationships by tailoring experiences to preferences and ensuring needs are met
consistently.
• Successfully curated 7 comprehensive travel plans from Finland to Tanzania, handling everything from concierge services to villa rentals.
• Scouted and onboarded 10+ rental properties across multiple countries, including Lebanon, Spain, and Italy.
• Orchestrated diverse events, covering concept planning, 3D production, entertainment, catering, sound, lighting, furniture, flowers,
photography, and personnel.
• Developed and evaluated marketing strategies aligned with company objectives and market trends.
Dual emphasis in Marketing & Finance