آيه اسامة

Initially joining the company as a Marketing Manager, I have progressed to Marketing and Business Development Manager. My role requires that I create, develop and execute quarter marketing plan for the Company. I also managed 3 team members ensure that all marketing support materials are up to date and in line with brand guidelines, which include website materials, social media accounts, online brochures, presentations and proposal templates. To generate user engagement, I performed multiple A/B testing, resulting in a 30% decrease in bounce rates and a 25% increase in sales conversions. As a Business Development Manager my role is to win new business from cold accounts generated by Marketing team. I am responsible for 4 team members and the Marketing and Sales process from prospecting from scratch, building and maintaining a sustainable and sufficiently large pipeline right the way through to client on-boarding. I exceeded the company’s annual targets by 15% in 2018.

My role was to plan and develop efficient marketing strategy through conducting market research and analysis to evaluate trends, brand awareness and competition ventures. I organized and overseen advertising/communication campaigns (social media, TV, etc.), exhibitions, roadshows and promotional events and marketing materials (websites, corporate profiles, corporate videos, newsletters, press releases, etc.). Also, I attended, monitored and maintained publications through Business Development Conferences around GCC, Turkey & Europe, I also collaborated with Tangible Subsidiaries’ Managers in preparing budgets and monitoring expenses.

My role was to manage the production of marketing materials, including outdoor campaigns leaflets, posters, flyers and newsletters, preparing and presenting the quarter year Marketing Plan to the board members and the agencies, communicating with target audiences and managing customer/vendor relationships. I was responsible for sourcing advertising opportunities and placing adverts in the press - local, regional publications - or on the radio, depending on the campaign, also, I supervised social media team for the continuous online up to date coverage, I created a booklet and video motion brand awareness materials for the network since 2008 for one of the biggest media events in Dubai, I was responsible for the designs & content, branding and video motion, that led to up to 35% increase of the conversion rate of the network sales.

My role was to arrange for the effective distribution of marketing materials, liaising with designers and printers, placing adverts in the press - locally and regionally. Also, I was responsible for monitoring all the commercial ads before airing on the network, placing the ads to and from the agency. In 2014, a huge event was held by Promo Media to announce the collaboration of the Network with the agency, all the marketing content including a first-time video production of Alhayah since 2008 has been created by me and the graphic team, includes 63 program and series. The event went viral around all online and offline channels.

My role was to manage day-to-day production aspects of a project and scope by identifying resources needed and assigns individual responsibilities whether writers or directors. I also Orchestrated project’s budget to minimizes the company exposure and risk on set. I was responsible for reviewing deliverables prepared by team before passing to client, follow up with clients, when necessary, regarding unpaid invoices, determines appropriate revenue recognition, ensures timely and accurate invoicing, and monitors receivables for project and analysing project profitability, revenue, and margins.

Technip is a Multinational Petroleum service company, I was responsible for handling logistic aspects (Travel Arrangement, Hotels Reservation, Airline Tickets, Train Tickets, Meet and Assist) for all expatriates as required, preparing expense sheets & application for leave for employees, I also organized the time schedules of the drivers and collect the daily report to analyse, sorting and distributing incoming post and organizing and sending outgoing posts, and interviewing possible candidates. Through that time, I was able to start Technip’s filling system & all correspondences of the company in Cairo office and Alexandria 3 sites which helped the Finance and Operations Dept to easily access files needed for their operations.