ayesha azhar

Conceptualizing ideas and leading the concept team as well as overlooking the Art Direction.

I have worked on brands like Ariel, Pampers, Safeguard, Head & Shoulders, Samba Bank etc. To give you an overview of my resume I have generated TV concepts for brands that I work on in different formats each with its own objective, such as; thematic, tactical, factoids, consumer promotions, value reframing and local adaptations. These concepts are also translated into 360 holistic campaigns which include mediums like radio, print, OOH, creative TV executions, out of category executions, digital, word of mouth, viral, door to door and other BTL activities. I believe in thoroughly understanding the brand equity and coming up with ideas which not only turn a brand into a lovemark but also grow the clients business. Having worked at IAL Saatchi & Saatchi for 5 years handling local campaigns as well as regional work I have an excellent understanding of the SOP’s and how to come up with an idea which is truly campaignable.