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أيهم تقي, Marketing Manager - Mena

أيهم تقي

Marketing Manager - Mena ·Cynosure Lutronic

الإمارات العربية المتحدة

بكالوريوس, Pharmacy

الخبرة العملية

مجموع سنوات الخبرة: 13 سنوات, 5 أشهر

Marketing Manager - Mena

سبتمبر 2023 - حتى الآن

Cynosure Lutronic

دبي، الإمارات العربية المتحدة

سبتمبر 2023 - حتى الآن

-Developed and implemented localized marketing strategies for the MENA region, specifically focusing on market penetration and brand positioning in the GCC, leading to the overachievement of quarterly sales targets.

-Effectively managed relationships with key distributors to ensure successful marketing implementation.
Collaborated with international and local teams to adapt content for local markets, enhancing cultural relevance and engagement.

-Managed translations and social media personally, creating localized content and sharing relevant posts from clinics and doctors.

-Launched targeted marketing campaigns, generating a substantial number of qualified leads and directing them to distributors for follow-up.

-Represented the company at industry events, strengthening distributor relationships and securing strategic partnerships.

-Conducted in-depth market research to identify key trends, directly influencing product positioning and promotional tactics.

-Planned comprehensive campaigns in collaboration with multiple agencies, effectively working within tight budgets to build successful strategies.

-Enhanced brand visibility and engagement through strategic use of digital marketing tools and social media platforms.

-Monitored and analyzed the performance of marketing campaigns, providing insights and recommendations for continuous improvement.

-Built strong relationships with key stakeholders, including healthcare professionals and industry influencers, to support marketing initiatives.

مجال الشركة:
الأجهزة الطبية والصحية
الدور الوظيفي:
التسويق والعلاقات العامة

Marketing Manager

ديسمبر 2021 - حتى الآن

Chic by sisters Clinic & Salon - 1406 beauty

دبي، الإمارات العربية المتحدة

ديسمبر 2021 - حتى الآن

• Directed overall YOY-YTD growth of 118%, exceeding industry benchmarks.
• Improved salon business unit by 54% YOY-YTD, outpacing competitors.
• Developed clinic business unit by 159% YOY-YTD, leading to increased profitability and market share.
• Revamped the e-commerce website, increasing traffic, higher conversion rates, and improved customer
engagement.
• Created and managed the social media calendar, resulting in increased followers and customer engagement.
• Grew clinic Instagram followers by 620%, and salon Instagram followers by 200%, resulting in increased
brand awareness and customer engagement.
• Inspired customers to share 9, 329 Instagram posts, resulting in increased brand exposure.
• Authored a high level of engagement with customers through IG messaging, with a total of 7, 434
conversation starters representing a conversion rate of 74240%, indicating effective communication and
customer service.
• Implemented high business growth with a marketing budget of only 1.64% of sales.
• Independently managed all aspects of community engagement, including design, editing, and ads creation
and performance on Snapchat and Instagram.
• Successfully trained staff on sales and social media, improving overall business performance and customer
engagement.
• Conducted training for pharmacies, resulting in increased sales and customer satisfaction.
• Assisted in developing the pricing structure and outsourcing of brands, improving overall profitability and
cost management.

مجال الشركة:
خدمات الرعاية الصحية الأخرى
الدور الوظيفي:
الطب والرعاية الصحية والتمريض

Brand Manager

سبتمبر 2020 - حتى الآن

The principal Mena TPM

دبي، الإمارات العربية المتحدة

سبتمبر 2020 - حتى الآن

Brand management for the Derma cosmetic line

• Responsible for all corporate, online and retail marketing, advertising, activations/managing, outreach, and product development and drive initiatives for diverse brand portfolio (Tricovel - Monoderma - Lichtena - Vidaderm - Italy, Au Natural - New Zealand)
• Ideation & execution of marketing & sales strategy, impacting brand recall & revenue, including the launch of VIDADERM TPM’s first skincare products, resulting in a 177% increase in sales.
• Conceptualized & executed an innovative high impact launch campaign for the skincare category, comprising multi-media ATL & BTL elements. Resulting in placing the brand in the top 3 best selling brands.
• Worked with a multi-functional team including R&D, supply chain & operations to devise and deliver new product developments with brand, product & category directions.
• Provided a Go-To-Market Planning for the products division, including channel development, promoter’s allocations and training.
• Brand Relaunch for Product development & Digital Content Strategy Development. It is resulting in placing the brand in 2nd best selling serums.
• Lead Consumer Research to support channel marketing & sales initiatives. Including consumer persona and target market data analysis.
• Worked closely with GCC managers to ensure the brand was effectively penetrating allocated markets
• Handled creative briefs for advertising, social media, TV, print, influencers, and in-pharmacy campaign activations.
• Monitor market trends and oversee advertising and marketing activities to deliver the right message for this craft beer brand.
• Developed, monitored and controlled brand management budget
• Managed the website development process for the allocated brands, creating email marketing campaigns automation, up-selling and cross-selling campaigns.
• Developed highly targeted influencers campaigns through Snapchat & Instagram.

مجال الشركة:
العطور ومستحضرات التجميل
الدور الوظيفي:
الإدارة

Digital Marketing Manager (Aesthetics – Health & Beauty)

ديسمبر 2019 - يوليو 2020

ARAMED

دبي، الإمارات العربية المتحدة

ديسمبر 2019 - يوليو 2020

Complex, a multifaceted senior role encompassing strategic, analytical and creative functions while servicing the marketing needs with a diverse international brand, including Teoxane Dermal Filler (Switzerland), Deka Laser Devices (Italy), Magellan True PRP (USA) and Centric Compounding (USA)
• Spearhead day-to-day marketing and brand management operations, promoting a culture of innovation, client satisfaction and continuous growth
• Fostered a high-value organic community of more than 400 doctors within GCC through expert utilization of KOL’s online
• Blended creative vision with analytical insight to create compelling content, growing Facebook and Instagram engagement by 117% and 130%, respectively- by developing targeted social media campaigns. If so, consulting with clients to gather requirements, understand their vision and then execute them in line with branding.
• Delivered a 26.4% increase in Instagram Net Followers - by creating visually interactive compelling content.
• Maintained an active and engaged community to grow messages sent by 624% - By building relationships, collaborations and discussions with consumers and professionals on social media.
• Leveraged expertise to translate a targeted offline marketing plan into a high-impact digital presence.
• Employ best practice in the planning and execution of experiments and conversion tests; applying a data-driven approach to monitoring, evaluation and refinement to optimize the impact
• Forged interdisciplinary relationships with Sales and Marketing leadership to discuss and develop class-leading and creative growth strategies
• Succeeded in implementing a storytelling shareable feed and stories to promote client retention and sustained engagement
• Developed a portfolio of high-impact, on-brand digital marketing assets, including SEO/SEM and social media, by performing research and identifying trends and keywords that match the brand strategy.
• Overhauled the company website to enhance usability, design, content and conversion.

مجال الشركة:
صناعة الدواء
الدور الوظيفي:
التسويق والعلاقات العامة

Sales & Marketing Manager

سبتمبر 2016 - سبتمبر 2018

Boost global

دبي، الإمارات العربية المتحدة

سبتمبر 2016 - سبتمبر 2018

• Provision of class-leading support and management to a portfolio of clients, including Gavee Gold (USA), Lasaea (Switzerland) Derma Pella (Jordan), Intraline Dermal (Swedish), Surethik (Canada), Feinschein (Sweden)
• Spearheaded high-value deals to onboard major international beauty brands and consumer health products:
• Deals initiated by performing research to target key prospects (using data/analytics techniques)
• Engaged in robust negotiation to secure favourable terms and deliver a solid bottom line
• Record of success in managing business trade-offs while maximizing gross profit margin -focusing on KOL’s and results-oriented customers.
• Served as a constant point of consultation and liaison for clients in resolving issues and providing quality, individualized service
• Drove multiple sales and marketing initiatives and tailored promotions from concept to timely execution, increased sales by 35%.
• Development and delivery of targeted training to promote best practice and consistent, quality technical operations - delivering significant value.
• Acted as the bridge between brands, senior leadership and owners to ensure cohesion, alignment and consistently favourable outcomes
• Full accountability for assessing and signing off all business and marketing plans presented to the Marketing Manager - ensuring suitability for implementation
• Monitor sales targets, using data to assess performance and ensure they it’s consistently achieved.
• Blended strategic vision with analytical acumen to establish sales forecasts and consistently deliver against budgeted sales targets by implementing monthly action plans.
• Ownership of the talent pipeline to recruit and train high-calibre Medical Representatives - ensuring cutting-edge service
• Led a period of digitization through the establishment of marketing tracking methods to enhance the visibility of data and improve business performance evaluation
• Provided exemplary company representation while orchestrating domestic and international exhibitions - ensuring on-brand, visually compelling collateral to promote a positive brand perception
• Promoted sustainable growth and cohesion by chairing and inviting participation during routine meetings
• Collaborated with both distributors and Mother companies to facilitate the seamless processing of sales orders and minimize penalties and expiries
• Project managed a comprehensive fit-out of the beauty sections within retail stores and therapy rooms - delivering on time, within budget and the scope

مجال الشركة:
خدمات الرعاية الصحية الأخرى
الدور الوظيفي:
الإدارة

District Manager

يناير 2015 - يونيو 2016

Dermazone

دبي، الإمارات العربية المتحدة

يناير 2015 - يونيو 2016

• Drove marketing efforts for a diverse portfolio of consumer healthcare products across multiple therapeutic areas (Castalia - Greece, Dermaceutic - France, Sensilab - Slovenia, Fitoval - Belgium)
• Optimized marketing performance through effective organization of business plans and the marketing calendar
• Seamless management of the product lifecycle; driving profits by progressing sales throughout the entire process
• Leveraged and employed company resources to optimize chances of success
• Worked strategically in directing major regional initiatives; successfully penetrating single and multi-site accounts - new clients increased by 40%
• Served as a point of mentorship, coaching and training for Medical Representatives to drive performance and improved quota attainment
• Expertise in sales forecasting and valuation development - developing and implementing monthly action plans to deliver against challenging targets
• designed a suite of innovative sales promotional strategies - resulted in overachieving forecasted number by 30%
• Launched multiple products to market, optimizing impact through effective competitor placement - in 4 months, managed to be in the top 5 of the injectables category.

مجال الشركة:
صناعة الدواء
الدور الوظيفي:
الإدارة

Product manager & field trainer

مايو 2014 - يناير 2015

Dermazone

الرياض، المملكة العربية السعودية

مايو 2014 - يناير 2015

• Managed the entire product line lifecycle for a diverse portfolio of international brands - from strategic planning to tactical efforts to grow awareness, engagement and sales
• Meticulous planning and execution of the global marketing plan for the Derma franchise, to include detailed forecasts and budgets of each market
• Performed extensive research to identify market requirements for both current and future products - evolving selections on an ongoing basis through customer/non-customer visits
• Record of success in identifying and capitalizing on high-growth opportunities via routine field visits across KSA
• Promoted consistent, quality operations and optimal sales/service through the development and delivery of workshops, training and group meetings at an international level
• Served as a point of expertise and consultation in the resolution of all product-related inquiries; working collaboratively with dermatologists and colleagues in clinical research and regulatory affairs to address issues
• Proactively reviewed product data to ensure up-to-date information/knowledge of the field force
• Leveraged expertise to steer high-quality marketing campaigns from concept to execution by launching and relaunching targeted campaigns resulting in a 125% increase in sales.

مجال الشركة:
صناعة الدواء
الدور الوظيفي:
التسويق والعلاقات العامة

Senior Medical Representative

أغسطس 2012 - مارس 2014

Dermazone.net

جدة، المملكة العربية السعودية

أغسطس 2012 - مارس 2014

-Ethical detailing and communication to the medical community providing documented scientific data to health care professionals.
-Building relations with healthcare professionals.
-Territory management in term of sales and marketing.
-Group presentations for health care professionals in field of Derma And Cosmetics.
-Organizing conferences, symposium, mini-symposium for medical staff.
making presentations & Demonstrations to doctors, practice staff and nurses in Derma Departments. Presentations may take place in medical settings during the day, or may be conducted in the evenings at a local hotel.
- keeping detailed records of all contacts.
- reaching (and if possible exceeding) annual sales targets.
- planning work schedules and weekly and monthly timetables. This may involve working with the area sales team or discussing future targets with the area sales manager.
- regularly attending company meetings, technical data presentations and briefings;
- keeping up-to-date with the latest clinical data supplied by the company, and interpreting, presenting and discussing this data with health professionals during presentations.
- monitoring competitor activities and competitors' products;
maintaining knowledge of new development of competitors.

مجال الشركة:
صناعة الدواء
الدور الوظيفي:
المبيعات

Medical Representative

يوليو 2011 - يوليو 2012

Methode Cholley

جدة، المملكة العربية السعودية

يوليو 2011 - يوليو 2012

Branding.

Launching New Accounts.

preparing Medical Spas workshop.

planning work schedules and weekly and monthly timetables. This may involve working with the area sales team or discussing future targets with the area sales manager.

monitoring competitor activities and competitors' products

مجال الشركة:
صناعة الدواء
الدور الوظيفي:
المبيعات

التعليم

Amman Al Ahliya University

أكتوبر 2010

أكتوبر 2010

بكالوريوس، Pharmacy

الأردن

pharmacist graduate

Skills

Marketing
Expert
Marketing
Expert
PHARMACY
Beginner
PHARMACY
Beginner
RETAIL
Intermediate
RETAIL
Intermediate
Skin Care
Expert
Skin Care
Expert
Branding
Expert
Branding
Expert
Social Media
Expert
Social Media
Expert
Digital Marketing
Expert
Digital Marketing
Expert
ANNUAL SALES
Expert
ANNUAL SALES
Expert
HEALTHCARE
Intermediate
HEALTHCARE
Intermediate
ORGANIZING CONFERENCES
Intermediate
ORGANIZING CONFERENCES
Intermediate
PRESENTATION SKILLS
Expert
PRESENTATION SKILLS
Expert
SALES
Expert
SALES
Expert
MARKETING
Expert
MARKETING
Expert
marketing strategy
Expert
marketing strategy
Expert
marketing management
Expert
marketing management
Expert
merchandising
Intermediate
merchandising
Intermediate
marketing communications
Expert
marketing communications
Expert
marketing research
Expert
marketing research
Expert
market research
Expert
market research
Expert
marketing mix
Expert
marketing mix
Expert
media planning
Expert
media planning
Expert
operation
Intermediate
operation
Intermediate
negotiation
Expert
negotiation
Expert
Marketing Management
Expert
Marketing Management
Expert
Team Management
Expert
Team Management
Expert
Marketing
Expert
Marketing
Expert
Sales
Expert
Sales
Expert
Sales Skills Training
Expert
Sales Skills Training
Expert

اللغات

العربية
اللغة الأم
الانجليزية
متمرّس

التدريب و الشهادات

الشهادات
Viral Marketing - University of Pennsylvania
Oct 2021
SEO optimization - University of California, Davis
Oct 2021
Becoming a Product Manager - LinkedIn
Nov 2021
Building an Integrated Online Marketing Plan - LinkedIn
Nov 2021
Advanced Content Marketing - LinkedIn
Nov 2021
Google - How to enhance and protect your online campaign
Jun 2020
Google Fundamentals of digital marketing
Jul 2020

الهوايات

  • cooking
  • walking
  • hiking
  • Swimming