Marketing Manager
Chic by sisters Clinic & Salon - 1406 beauty
مجموع سنوات الخبرة :11 years, 5 أشهر
• Directed overall YOY-YTD growth of 118%, exceeding industry benchmarks.
• Improved salon business unit by 54% YOY-YTD, outpacing competitors.
• Developed clinic business unit by 159% YOY-YTD, leading to increased profitability and market share.
• Revamped the e-commerce website, increasing traffic, higher conversion rates, and improved customer
engagement.
• Created and managed the social media calendar, resulting in increased followers and customer engagement.
• Grew clinic Instagram followers by 620%, and salon Instagram followers by 200%, resulting in increased
brand awareness and customer engagement.
• Inspired customers to share 9, 329 Instagram posts, resulting in increased brand exposure.
• Authored a high level of engagement with customers through IG messaging, with a total of 7, 434
conversation starters representing a conversion rate of 74240%, indicating effective communication and
customer service.
• Implemented high business growth with a marketing budget of only 1.64% of sales.
• Independently managed all aspects of community engagement, including design, editing, and ads creation
and performance on Snapchat and Instagram.
• Successfully trained staff on sales and social media, improving overall business performance and customer
engagement.
• Conducted training for pharmacies, resulting in increased sales and customer satisfaction.
• Assisted in developing the pricing structure and outsourcing of brands, improving overall profitability and
cost management.
Brand management for the Derma cosmetic line
• Responsible for all corporate, online and retail marketing, advertising, activations/managing, outreach, and product development and drive initiatives for diverse brand portfolio (Tricovel - Monoderma - Lichtena - Vidaderm - Italy, Au Natural - New Zealand)
• Ideation & execution of marketing & sales strategy, impacting brand recall & revenue, including the launch of VIDADERM TPM’s first skincare products, resulting in a 177% increase in sales.
• Conceptualized & executed an innovative high impact launch campaign for the skincare category, comprising multi-media ATL & BTL elements. Resulting in placing the brand in the top 3 best selling brands.
• Worked with a multi-functional team including R&D, supply chain & operations to devise and deliver new product developments with brand, product & category directions.
• Provided a Go-To-Market Planning for the products division, including channel development, promoter’s allocations and training.
• Brand Relaunch for Product development & Digital Content Strategy Development. It is resulting in placing the brand in 2nd best selling serums.
• Lead Consumer Research to support channel marketing & sales initiatives. Including consumer persona and target market data analysis.
• Worked closely with GCC managers to ensure the brand was effectively penetrating allocated markets
• Handled creative briefs for advertising, social media, TV, print, influencers, and in-pharmacy campaign activations.
• Monitor market trends and oversee advertising and marketing activities to deliver the right message for this craft beer brand.
• Developed, monitored and controlled brand management budget
• Managed the website development process for the allocated brands, creating email marketing campaigns automation, up-selling and cross-selling campaigns.
• Developed highly targeted influencers campaigns through Snapchat & Instagram.
Complex, a multifaceted senior role encompassing strategic, analytical and creative functions while servicing the marketing needs with a diverse international brand, including Teoxane Dermal Filler (Switzerland), Deka Laser Devices (Italy), Magellan True PRP (USA) and Centric Compounding (USA)
• Spearhead day-to-day marketing and brand management operations, promoting a culture of innovation, client satisfaction and continuous growth
• Fostered a high-value organic community of more than 400 doctors within GCC through expert utilization of KOL’s online
• Blended creative vision with analytical insight to create compelling content, growing Facebook and Instagram engagement by 117% and 130%, respectively- by developing targeted social media campaigns. If so, consulting with clients to gather requirements, understand their vision and then execute them in line with branding.
• Delivered a 26.4% increase in Instagram Net Followers - by creating visually interactive compelling content.
• Maintained an active and engaged community to grow messages sent by 624% - By building relationships, collaborations and discussions with consumers and professionals on social media.
• Leveraged expertise to translate a targeted offline marketing plan into a high-impact digital presence.
• Employ best practice in the planning and execution of experiments and conversion tests; applying a data-driven approach to monitoring, evaluation and refinement to optimize the impact
• Forged interdisciplinary relationships with Sales and Marketing leadership to discuss and develop class-leading and creative growth strategies
• Succeeded in implementing a storytelling shareable feed and stories to promote client retention and sustained engagement
• Developed a portfolio of high-impact, on-brand digital marketing assets, including SEO/SEM and social media, by performing research and identifying trends and keywords that match the brand strategy.
• Overhauled the company website to enhance usability, design, content and conversion.
• Provision of class-leading support and management to a portfolio of clients, including Gavee Gold (USA), Lasaea (Switzerland) Derma Pella (Jordan), Intraline Dermal (Swedish), Surethik (Canada), Feinschein (Sweden)
• Spearheaded high-value deals to onboard major international beauty brands and consumer health products:
• Deals initiated by performing research to target key prospects (using data/analytics techniques)
• Engaged in robust negotiation to secure favourable terms and deliver a solid bottom line
• Record of success in managing business trade-offs while maximizing gross profit margin -focusing on KOL’s and results-oriented customers.
• Served as a constant point of consultation and liaison for clients in resolving issues and providing quality, individualized service
• Drove multiple sales and marketing initiatives and tailored promotions from concept to timely execution, increased sales by 35%.
• Development and delivery of targeted training to promote best practice and consistent, quality technical operations - delivering significant value.
• Acted as the bridge between brands, senior leadership and owners to ensure cohesion, alignment and consistently favourable outcomes
• Full accountability for assessing and signing off all business and marketing plans presented to the Marketing Manager - ensuring suitability for implementation
• Monitor sales targets, using data to assess performance and ensure they it’s consistently achieved.
• Blended strategic vision with analytical acumen to establish sales forecasts and consistently deliver against budgeted sales targets by implementing monthly action plans.
• Ownership of the talent pipeline to recruit and train high-calibre Medical Representatives - ensuring cutting-edge service
• Led a period of digitization through the establishment of marketing tracking methods to enhance the visibility of data and improve business performance evaluation
• Provided exemplary company representation while orchestrating domestic and international exhibitions - ensuring on-brand, visually compelling collateral to promote a positive brand perception
• Promoted sustainable growth and cohesion by chairing and inviting participation during routine meetings
• Collaborated with both distributors and Mother companies to facilitate the seamless processing of sales orders and minimize penalties and expiries
• Project managed a comprehensive fit-out of the beauty sections within retail stores and therapy rooms - delivering on time, within budget and the scope
• Drove marketing efforts for a diverse portfolio of consumer healthcare products across multiple therapeutic areas (Castalia - Greece, Dermaceutic - France, Sensilab - Slovenia, Fitoval - Belgium)
• Optimized marketing performance through effective organization of business plans and the marketing calendar
• Seamless management of the product lifecycle; driving profits by progressing sales throughout the entire process
• Leveraged and employed company resources to optimize chances of success
• Worked strategically in directing major regional initiatives; successfully penetrating single and multi-site accounts - new clients increased by 40%
• Served as a point of mentorship, coaching and training for Medical Representatives to drive performance and improved quota attainment
• Expertise in sales forecasting and valuation development - developing and implementing monthly action plans to deliver against challenging targets
• designed a suite of innovative sales promotional strategies - resulted in overachieving forecasted number by 30%
• Launched multiple products to market, optimizing impact through effective competitor placement - in 4 months, managed to be in the top 5 of the injectables category.
• Managed the entire product line lifecycle for a diverse portfolio of international brands - from strategic planning to tactical efforts to grow awareness, engagement and sales
• Meticulous planning and execution of the global marketing plan for the Derma franchise, to include detailed forecasts and budgets of each market
• Performed extensive research to identify market requirements for both current and future products - evolving selections on an ongoing basis through customer/non-customer visits
• Record of success in identifying and capitalizing on high-growth opportunities via routine field visits across KSA
• Promoted consistent, quality operations and optimal sales/service through the development and delivery of workshops, training and group meetings at an international level
• Served as a point of expertise and consultation in the resolution of all product-related inquiries; working collaboratively with dermatologists and colleagues in clinical research and regulatory affairs to address issues
• Proactively reviewed product data to ensure up-to-date information/knowledge of the field force
• Leveraged expertise to steer high-quality marketing campaigns from concept to execution by launching and relaunching targeted campaigns resulting in a 125% increase in sales.
-Ethical detailing and communication to the medical community providing documented scientific data to health care professionals.
-Building relations with healthcare professionals.
-Territory management in term of sales and marketing.
-Group presentations for health care professionals in field of Derma And Cosmetics.
-Organizing conferences, symposium, mini-symposium for medical staff.
making presentations & Demonstrations to doctors, practice staff and nurses in Derma Departments. Presentations may take place in medical settings during the day, or may be conducted in the evenings at a local hotel.
- keeping detailed records of all contacts.
- reaching (and if possible exceeding) annual sales targets.
- planning work schedules and weekly and monthly timetables. This may involve working with the area sales team or discussing future targets with the area sales manager.
- regularly attending company meetings, technical data presentations and briefings;
- keeping up-to-date with the latest clinical data supplied by the company, and interpreting, presenting and discussing this data with health professionals during presentations.
- monitoring competitor activities and competitors' products;
maintaining knowledge of new development of competitors.
Branding.
Launching New Accounts.
preparing Medical Spas workshop.
planning work schedules and weekly and monthly timetables. This may involve working with the area sales team or discussing future targets with the area sales manager.
monitoring competitor activities and competitors' products
pharmacist graduate
