Ayman Alrefaee, Sales & Business Development Manager

Ayman Alrefaee

Sales & Business Development Manager

Valuetech

Location
Egypt
Education
Bachelor's degree, computer science
Experience
32 years, 8 Months

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Work Experience

Total years of experience :32 years, 8 Months

Sales & Business Development Manager at Valuetech
  • Egypt - Cairo
  • My current job since March 2022

Responsibilities:
As the head of the New Initiatives department, my primary responsibility is to identify and engage with new product manufacturers to expand our presence in untapped market segments, including oil and gas, water and wastewater treatment, and industrial markets. Our department focuses on seeking out innovative products that align with our companys growth objectives and can ofer value to these specific sectors.

Achievements:
• Successfully established and structured the department from scratch.
• Initiated contact with multiple pump and valve manufacturers, resulting in signing agreements with three valve manufacturers and two pump manufacturers, Mechanical seal manufacturers, Electric drives manufacturers, and Hydrogen generation Equipment manufacturers to supply their products in the Egyptian market as the first phase.
• Planned for the second phase to expand their presence regionally in the North African and Middle African markets.
• Initiated the registration process for both the company and new partners with pertinent Oil & Gas Authorities and Water and Wastewater Treatment Authorities across multiple jurisdictions, making significant strides toward completion.
• Generated approximately 500k USD in sales orders within the first year of contracting with our new partners.
• Developed a pipeline comprising projects valued at over 30 million USD for all the companys new products.

Sales Manager at I Serve
  • Egypt - Cairo
  • September 2020 to March 2022

Responsibilities: responsible for launching company operations and initiating sales processes for Seepex Pumps, Andritz dewatering & Separation Equipment, and other equipment in WWT, Infrastructures, Oil & Gas, and Industrial markets, with a sales target of 5 million EGP for first year. This involves market analysis, sales strategy development, customer acquisition, relationship management, team collaboration, and sales performance monitoring to achieve targeted revenue. Achievements: • Effectively introduced the company to market leveraging my extensive customer database. • Successfully completed registration process for companys products with relevant governmental authorities. • Contributed to significant projects in Egyptian market, including Haya Karima & el Hammam WTP. • Exceeded sales target, achieving a total sales value of 25 million EGP through direct sales and an additional 15 million EGP through non-direct sales. Furthermore, sales pipeline includes pending offers valued at over 300 million EGP. • Achieved a hit rate of 25% on all Requests for Quotation (RFQ), demonstrating a high success rate in securing business opportunities.

Sales Manager at I Serve For contracting
  • Egypt - Cairo
  • July 2020 to March 2022

Responsibilities:

responsible for launching company operations and initiating sales processes for Seepex Pumps, Andritz dewatering & Separation Equipment, and other equipment in WWT, Infrastructures, Oil & Gas, and Industrial markets, with a sales target of 5 million EGP for first year. This involves market analysis, sales strategy development, customer acquisition, relationship management, team collaboration, and sales performance monitoring to achieve targeted revenue.

Achievements:
• Efectively introduced the company to market leveraging my extensive customer database.
• Successfully completed registration process for companys products with relevant governmental authorities.
• Contributed to significant projects in Egyptian market, including Haya Karima & el Hammam WTP.
• Exceeded sales target, achieving a total sales value of 25 million EGP through direct sales and an additional 15 million EGP through non-direct sales. Furthermore, sales pipeline includes pending ofers valued at over 300 million EGP.
• Achieved a hit rate of 25% on all Requests for Quotation (RFQ), demonstrating a high success rate in securing business opportunities.

Business Development Manager at Origin Energy Solutions
  • Egypt - Cairo
  • January 2017 to March 2022

Responsibilities:
Responsible for sales and marketing activities, focusing on educating customers about solar energy solutions and battery regeneration services. This involves developing sales strategies, conducting educational initiatives, and generating leads to increase awareness and promote these sustainable energy options.
Achievements:
• Successfully penetrated agriculture and industrial markets in Egypt, introducing companys solutions with significant impact.
• Achieved 75% increase in customer base, both commercial and residential, by effectively engaging existing customers and expanding their systems capacities, while also attracting new customers.
• Implemented successful upselling strategies to existing customers, increasing sales by offering upgraded systems and introducing new solutions.
• Demonstrated strong leadership by coaching sales team, enhancing their sales process, and improving their capabilities, resulting in increased sales performance.
• Achieved remarkable growth by doubling companys sales within two-year period, while successfully entering new markets and expanding companys reach.

Business Development Manager at Origin Energy Solutions
  • Egypt - Cairo
  • January 2017 to March 2020

Responsibilities:

Responsible for sales and marketing activities, focusing on educating customers about solar energy solutions and battery regeneration services. This involves developing sales strategies, conducting educational initiatives, and generating leads to increase awareness and promote these sustainable energy options.
Achievements:
• Successfully penetrated agriculture and industrial markets in Egypt, introducing companys solutions with significant impact.
• Achieved 75% increase in customer base, both commercial and residential, by efectively engaging existing customers and expanding their systems capacities, while also attracting new customers.
• Implemented successful upselling strategies to existing customers, increasing sales by ofering upgraded systems and introducing new solutions.
• Demonstrated strong leadership by coaching sales team, enhancing their sales process, and improving their capabilities, resulting in increased sales performance.
• Achieved remarkable growth by doubling companys sales within two-year period, while successfully entering new markets and expanding companys reach.

Sales Manager at superior petroleum
  • Egypt - Cairo
  • July 2016 to January 2017

Managing a team of 4 sales Engineers to Achieve growth and hit sales targets by selling the company product to the Oil & gas market
• Own recruiting, objectives setting, coaching, and performance monitoring of sales representatives
• Build and promote strong, long-lasting customer relationships by partnering with them and understanding their needs
• Identify emerging markets and market shifts while being fully aware of new products and competition status
• Present sales, revenue, and expenses reports and realistic forecasts to the management team
• Establishes sales aims by forecasting and developing annual sales quotas for regions and territories, projecting expected sales volume and profit for existing and new products
• Maintains sales volume, product mix, and selling price by keeping current with supply and demand, changing trends, economic indicators, and competitors
• Establishes and adjusts selling prices by monitoring costs, competition, and supply and demand
• Contributes to team effort by accomplishing related results as needed.

Sales Manager at superior petroleum
  • Egypt - Cairo
  • July 2016 to January 2017

Responsibilities:
As part of my role, I was entrusted with the responsibility of overseeing and managing the sales team. I played a vital role in promoting the companys safety relief valves, specifically the Emerson Paintair product line, within the oil and gas market.

Achievements:
• Successfully led and managed the sales team, resulting in a significant increase in overall sales performance and revenue generation.
• Developed and implemented efective marketing strategies that led to increased market penetration and heightened brand awareness for the companys safety relief valves.
• Built and nurtured strong relationships with key clients in the oil and gas industry, resulting in long-term partnerships and repeat business.
• Implemented targeted sales campaigns and initiatives that resulted in exceeding sales targets and capturing a larger market share.
• Introduced the company to new customers by leveraging my professional network and industry connections, expanding the customer base and creating new business opportunities.
• Played a key role in securing and participating in prestigious mega projects, such as the Zohr gas plant, through my established relationships with Engineering, Procurement, and Construction (EPC) companies.
• Proactively identified and pursued opportunities to collaborate on large-scale projects, positioning the company as a reliable and trusted supplier for major undertakings.
• Contributed valuable insights and feedback from customers to the product development team, resulting in product enhancements and improved customer satisfaction.

Senior Aftermarket, Sales Engineer at Hydrotech For Engineering & technical Services
  • Egypt - Cairo
  • July 2007 to July 2016

Responsibilities: As driving force behind sales and marketing activities, successfully led charge in selling renowned brands like ITT - Goulds Pumps, Xylem, Seepex, and Elliot. revitalized lost market share, fueled remarkable growth in aftermarket department, and expanded my responsibilities to include driving sales of new equipment and specialized pumps, amplifying revenue streams and introducing innovative products to market. Achievements: • Achieved impressive annual growth of 25% in parts sales from 2007 to 2016, surpassing target sales by exceptional 75% in 2016. • Secured significant sales by successfully overseeing full installation of Kuwait Energy Company pumps between 2014 and 2016, demonstrating exceptional project management and ensuring customer satisfaction. • Negotiated and signed two major contracts with Qarun and Gupco, oil production companies, for supply of pumps and spare parts, resulting in annual revenue of $2 million USD for each contract. • Reached a total part sales amount of $4.25 million USD in 2010, showcasing a strong sales performance and revenue generation. • Consistently exceeded annual sales targets for pumps, with sales ranging from $1.5 to $2 million USD each year. • In addition to these remarkable sales achievements, successfully recaptured lost market share in power generation and public sector markets, positioning company for sustained growth and success. • Furthermore, enhanced market knowledge and awareness of pump technology and maintenance through effective marketing campaigns and educational initiatives, establishing company as a trusted industry expert.

S.After market & Sales Engineer at Hydrotech
  • Egypt - Cairo
  • July 2007 to June 2016

Responsibilities:
As driving force behind sales and marketing activities, successfully led charge in selling renowned brands like ITT - Goulds Pumps, Xylem, Seepex, and Elliot. revitalized lost market share, fueled remarkable growth in aftermarket department, and expanded my responsibilities to include driving sales of new equipment and specialized pumps, amplifying revenue streams, and introducing innovative products to market.

Achievements:
• Achieved impressive annual growth of 25% in parts sales from 2007 to 2016, surpassing target sales by exceptional 75% in 2016.
• Secured significant sales by successfully overseeing full installation of Kuwait Energy Company pumps between 2014 and 2016, demonstrating exceptional project management and ensuring customer satisfaction.
• Negotiated and signed two major contracts with Qarun and Gupco, oil production companies, for supply of pumps and spare parts, resulting in annual revenue of $2 million USD for each contract.
• Reached a total part sales amount of $4.25 million USD in 2010, showcasing a strong sales performance and revenue generation.
• Consistently exceeded annual sales targets for pumps, with sales ranging from $1.5 to $2 million USD each year.
• In addition to these remarkable sales achievements, successfully recaptured lost market share in power generation and public sector markets, positioning company for sustained growth and success.
• Furthermore, enhanced market knowledge and awareness of pump technology and maintenance through efective marketing campaigns and educational initiatives, establishing company as a trusted industry expert.

Education

Bachelor's degree, computer science
  • at Modern Academy for computer science and management technology
  • July 2024

Degree: B.Sc. of computer science. Faculty: Modern Academy Maadi. Department: Computer Science Grade: Pass. Graduation project: (DBMIS) Data base management information system. Project name: Modern renting motors Project brand name: Road master Project grade: Excellent

Bachelor's degree, Bachelor of Computer Science
  • at Modern Academy for Computer Science and Management Technology
  • July 2004

Specialties & Skills

Turbines
Business Development
New Business Development
Equipment sales
Business Development
Infrastructure,
Valve Sales
Industrial Equipment
Oil& gas
Pump Sales
Renewable Energy
Sales team management
MANAGEMENT
PROJECT MANAGEMENT
MARKET SHARE
INSTALLATION
COLLABORATION
OPERATIONS
DEWATERING
UPSELLING
- Negotiations skills
- Communications Skills.

Languages

Arabic
Expert
English
Expert

Memberships

Alpha Racing Team
  • Technical team Head & Sales Head
  • January 2018

Training and Certifications

Sales Time Management (Certificate)
Date Attended:
January 2022
Business Analytics (Certificate)
Date Attended:
January 2022

Hobbies

  • off roading & motor sport