Ayman Mohamed Mustafa salah

- Managed pharmacies channel
managed (MT and TT channels).
- Developed and implemented marketing plans with key customers.
- Monitored collections and set monthly sales targets.
- Launched new product lines across all sales channels.
- Oversaw day-to-day operations and optimized expenses

handle all company operating and controlling the P&l
Forecast the purchasing
forecast the sales by customer by month by day
pricing the goods
opening new market
collection and reconciliation all customers
hiring the talant
building strong relationships with all players and customrs

MT sales manager
handles All MT customers like Panda BD holding Rayah Manuel
key responsibilities
renegotiation Yearly BDAs
Driving all sales operations to achieve the sales targets
makes promotion and marketing budgets
managing the merchandisers
add forecast By month by customer regular and promotion
following the collection and reconcile the customers account
• Plan and promote events as well as analyzing brand performance in the Key account Sector in KSA.
• Managing sales promotion, planning and implementation, demand forecast, business reviews, customer growth strategy, trading terms negotiation and in-store execution
• Provide sales analysis for specific products.
• To devise creative and innovative campaigns using a range of techniques
• Working with sales team to launch products and promotional activities with existing and new accounts
• Monitoring competitors’ activities closely and plan accordingly
• Lead the preparation of contractual agreements and ensure with adherence to company policy and within budget.
• Building and maintaining good relationship with retailers and distributors in the Key accounts.
• Maintain close and mutually supportive working relationships with all Sales and Marketing Team
• Working closely with Management to devise a detailed plan that maximizes Sales in the short and long term
• Monitor and be fully responsible for the budget control in Key accounts channel and maximize the ROI.
• Solve problems effectively and manage the risks to ensure achievement of targets
• Presenting performance reports to senior management on regular basis.

I am responsible to:
- Leading the Sales FMCG Channels i.e. Modern Trade, Traditional Trade, Van Operations
- Leading and Managing the following Cities along with their Supervisors: Jeddah, Makkah, Madinah, Taif, and Tabuk
- Responsible to Manage and Lead 80 Van Sales + 11 supervisors
- Managing and Leading the Rout Planning and Sales Management of all 80 Van Sales through Proper and Specific Plans with Sales Supervisors and Van Salesmen
- Leading and Managing 7 Supervisors in 5 Cities
- Managing and Improving a Monthly Sales of 22M Riyals
- Responsible for All Aging Reports and Credit Controls Across All Channels
- Controlling the Stock Levels to Ensure Customer Service is on High Level
- Coaching and Training for All Stuff i.e. Sales Supervisors, Salesmen, Van Salesmen
- Plan and Set the Monthly Sales Targets per Channel / City / Supervisor / Salesman / SKU.

Position REGIONAL SALES MANAGER western area (Jeddah Madinah yanbua Makah south region)
UTC Company From 2-2011 To 4-2016
Duties & responsibilities
# keep face to face contact with sales team and stay current on revenue data and inventory
# conduct morning briefing with sales team
1:- last day sales figures
2:- current day sales target
3:- current SKUs stock
4:- current day collection target
# makes promotion with all modern trade
# makes BDA with all customers
# makes rent deal and follow all marketing issues
#conduct weekly meeting
1:- set weekly objectives and plan, organize, direct and control sales staff to meet these objectives
2:- review last week figures and makes plan to next week
3:- provide on the job coaching for sale representatives and merchandisers
4:- initiate market visit and document availability, visibility and pricing of company SKUs
5:- monitor report weekly on competitor activities (big events, new products, promotion )
# conduct monthly meeting
1:- review last month figures and makes plan to next month
2:- communicate follow-up on promotional SKU listings and ensure modifications are done on the customer’s end
3:- develop update monthly routing plan for sales representative
# aging profile
# reconciliation

1- Following Validity.
2- Keeping upon Quality & Level of Freshness.
3- Following the Direct Supply & Receiving as per the Company’s Standards.
4- Make promotion
5- Handles deal with supplier
 Making deals with suppliers
 Pricing the goods
 Making promotions
 Making goods orders
 Follow up goods range
 Comparing Competitors prices with our price
 Coordinate orders
 Monitoring goods reports ( sales - waste - g p - cost - profits - stocks )

6- Responsible for the Following Sections.
- Bakery Dept (oriental and pastry)
-Fresh Fruity & Vegetables (Produce).
- Fresh Fish Dept.
- Daily Dept.
- Hot Food.
- Meat.
- Grocery food section
- Grocery non food section
- make promotion in store
7- Monthly & half Year Inventory.
8- Increasing Sales & Reducing Cost.
Daily sales 175000SR
- No. of Labors: 215 Labors

- Position: deputy fresh food manager.
- Duties & Responsibilities:
1- Following Validity.
2- Keeping upon Quality & Level of Freshness.
3- Following the Direct Supply & Receiving as per the Company’s Standards.
4- Make promotion
5- Handles deal with supplier
 Making deals with suppliers
 Pricing the goods
 Making promotions
 Making goods orders
 Follow up goods range
 Comparing Competitors prices with our price
 Coordinate orders
 Monitoring goods reports ( sales - waste - g p - cost - profits - stocks )

6- Responsible for the Following Sections.
- Bakery Dept./ Fresh Fruity & Vegetables (Produce).
- Fresh Fish Dept.
- Daily Dept.
- Hot Food.
- Meat.
7- Daily & ¼ Year Inventory.
8- Increasing Sales & Reducing Cost.
- Daily Sales: About L.E. 750000
- No. of Labors: 95 Labors
- Salary: L.E. 4750

- Position: Perishable Supervisor.
- Duties & Responsibilities:
1- Following Validity.
2- Keeping upon Quality & Level of Freshness.
3- Following the Direct Supply & Receiving as per the Company’s Standards.
4- Responsible for the Following Sections.
- Bakery Dept./ Fresh Fruity & Vegetables (Produce).
- Fresh Fish Dept.
- Daily & Dairy Dept.
- Hot Food.
- Frozen Food & Meat.
5- Daily & ¼ Year Inventory.
6- Increasing Sales & Reducing Cost.
- Daily Sales: About L.E. 15000 diners
- No. of Labors: 49 Labors
- Salary: L.E. 590 diners
- Reason for Leaving: coming to Egypt to work at Spinneys

- Position: Assistant Manager of Fresh Food Section.
- Duties & Responsibilities:
1- Following Validity.
2- Keeping upon Quality & Level of Freshness.
3- Following the Direct Supply & Receiving as per the Company’s Standards.

4- Responsible for the Following Sections.
- Bakery Dept ./ Fresh Fruity & Vegetables (Produce).
- Fresh Fish Dept.
- Daily & Dairy Dept.
- Hot Food.
- Frozen Food & Meat.
5- Daily & ¼ Year Inventory.
6- Increasing Sales & Reducing Cost.
- Daily Sales: About L.E. 40000
- No. of Labors: 25 Labors
- Salary: L.E. 1500
- Reason for Leaving: Traveling to Kuwait State

1- Applying the Company’s Policy.
2- Following the Display & Coordination.
3- Following Stores for Affording the biggest variety of products.
4- Following Validity.
5- Managing Time.
6- Managing Products.
7- Administrating Employees.
8- Monthly & Daily Inventory.
9- Following the Direct Supply.
10- Responsible for the Branch Expenditure & Revenue totally.
11- Increasing Sales & Reducing Costs.
- Daily Sales: About L.E. 90000.
- No. of Labors: 65 Labor in addition to the Administrative Team.
- Reason for Leaving: Company’s Liquidation.

- Duties & Responsibilities: Responsible for managing merchandise, employees, display, coordination & receiving fresh goods from suppliers.
- Daily Sales: In the limit of L.E. 15000.
- Number of Labors in the branches: 30 Labors.
- Salary: L.E. 650.
- Reason for Leaving the Company: Working for Sainsubry’s Company.