ايمن البنا

• Lead the end-to-end digital marketing and e-commerce strategy, aligning growth initiatives with
corporate objectives and revenue targets.
• Architect and execute data-driven marketing strategies across multi-channel ecosystems (Paid Media,
SEO/SEM, CRM, Social, Marketplaces).
• Drive e-commerce excellence by optimizing customer journey, UX/UI, and conversion funnels to
maximize conversion rate and customer lifetime value (CLV).
• Establish advanced analytics frameworks, leveraging tools such as Google Analytics and BI dashboards
to inform strategic decisions.
• Define and track executive KPIs (Revenue Growth, CAC, AOV, ROAS, Retention Rate) and present
insights to C-level stakeholders.
• Lead omnichannel sales strategy, integrating online and offline touch points to enhance customer
experience and revenue streams.
• Scale and optimize marketplace performance (Amazon, Noon).
• Build, lead, and mentor high-performing marketing and e-commerce teams, fostering a performance
driven culture.
• Collaborate cross-functionally with Sales, Operations, Supply Chain, Finance, and IT to ensure seamless
execution and scalability.
• Lead high-impact seasonal and mega campaigns (Ramadan, National Day, White Friday), delivering
measurable business outcomes.

• Ensure smooth workflow across departments (creative, digital marketing, content, media buying,
etc.).
• Monitor day-to-day activities and ensure alignment with company objectives.
• Supervision lead and coordinate cross-functional teams to achieve project goals.
• Create campaigns A to Z on social media ads F.B, Tw, INST, Google, TiK, Snap
• Actively participate in activities such as regular update meetings
• .Responsible for submitting end of campaign reports to the GM
• .Supervise the analysis of data related to digital marketing campaigns
• Responsible for the coordination of advertising campaigns and
Therefore, communicating clearly to all those involved.
• Managed Digital Marketing at shop.verzasca store.
• Utilize various online platforms such as social media, email marketing, content
marketing, SEO, and SEM to maximize reach and engagement
• Negotiate with clients, solving any problems
• Keeping contact with my clients at all stages of the campaign.
• Manage and coordinate social media campaigns to build brand awareness and engage

• Spearheaded collaboration with Marketing and Social Media teams to implement innovative, data-driven strategies, resulting in substantial improvements in key performance metrics.
• Leveraged Google Analytics to gain insights into website traffic and user engagement, driving the optimization of digital marketing initiatives.
• Coordinated with Content and Performance managers to deliver comprehensive reporting and analytical support across various channels, boosting overall campaign effectiveness.
• Developed customized reports that provided actionable insights, facilitating informed decision-making and strategic planning for marketing initiatives.
• Championed cross-functional teamwork to align marketing efforts with business objectives, ensuring cohesive brand messaging and enhanced audience engagement.

• Development of Strategic digital Marketing plans.
• Development of E-commerce project.
• Developing Social Media strategy across all platforms
• Established the social media budget sponsor ads.
• Create campaigns on social media ads F.B, Tw, INST, Google, TiK, SANP
• Managed Email Marketing and Google Ads.
• Utilized professional Apps social media tools (Buffer, Hootsuite, social bakers).
• Analyzed reports on Google analytics, Google Tag, iOS, Android dashboard.
• Ability to communicate and present metrics effectively to support strategic
recommendations.
• Monthly Report to CEO.

Managing the day to day operations related to my clients.
• Actively participate in activities such as regular update meetings
• Responsible for submitting end of campaign reports to the client.
• Acting as a link between clients and the agency.
• Responsible for the coordination of advertising campaigns and
Therefore, communicating clearly to all those involved.
• Understand clients' needs and objectives and liaise close

Managing the day to day operations related to my clients.
• Actively participate in activities such as regular update meetings
• Responsible for submitting end of campaign reports to the client.
• Acting as a link between clients and the agency.
• Responsible for the coordination of advertising campaigns and
Therefore, communicating clearly to all those involved.
• Understand clients' needs and objectives and liaise close