أيسر الرفاعي

• Responsible to follow the company business in KSA market (P&L, Business development, Sales & Promotion).
• Drive changes in to commercial model and bring new revenue from new investments.
• Secure long-term growth and profitability in investment options made by the Company.

• Company Industry : Medical Devices : Flexicare - UK company .
NIKKISO - Japanese company .
Edwards- USA company .
Amecath : Egyptian Company .
Johnson and Johnson - WHC .

•Responsible for business acquisition and developing the company business in KSA market (Responsible for P&L)..
•Responsible for day-to-day operations, monthly sales forecast and team performance.
•Compile the necessary information required in order to improve the company business.
•Drive changes to the commercial model and bring new revenue from new investments.
•Responsible for planning, recruiting, directing the organization and control area managers to accomplish specific objectives.
•Motivate the sales team and cultivate team spirit amongst them..
•Lead and coach the field force to achieve community sector target and maintain high energy and positive attitude in challenging situations.
•Responsible to deliver monthly sales average with annual turnover.
•Preparing budgets and approve budget expenditures.
•Orient the company policies in all business operations to have the highest and maximum market share.
•Maintain contacting with KOL clients in the market to ensure high level of client satisfaction.

Leading group of 32 Abbott employees (with different titles: Regional manager, 2 Sales managers, 2 Sales supervisors in beside to many senior and key account executive reps) to achieve overall corporate sales objectives and to improve the company products' market share were it ranked # 1 in Western and Southern regions for many years.

Roles and Responsibilities
•Improve team skills, talent and experiences in pharmaceutical and FMCG filed .
•Implementing the company territory sales plans.
•Strengthen the company's relationships with Ministry of Health and Ministry of Education through following and implementing many programs and activities .
•Recommend and implement various strategies and techniques to improve sales for slow moving products .
•Exhibit pro-activeness and seek feedback from local customers, analyse sales movement of products in individual outlets, analyse the requirement of customers and accordingly recommend new action plans to improve the business growth and expansion.
•Travelling around all my area of responsibility to improve the business.
•Negotiate and finalize new agreements with KOLs as per agreed investment plan and allocated budget.
•Responsible for planning, recruiting, directing and coaching area managers to accomplish the company specific objectives.
•Preparing budget and monthly sales forecast .
•Inquiring business opportunity to improve the outcomes.
•Appraising reported managers and sales force team to improve their performance .
•Western region sales revenue $ 79, 000, 000 in 2013.

•Leading group (male & female) representatives to achieve their sales target and improve the company products' market share were south region ranked # 1 in KSA in Achieving sales target for many years.
•Responsible to obtain best results from sales force team by developing the team skills .
•Analyzed southern region in terms of sales potentials and that lead to achieve best outcomes in the followed 4 years .
•Responsible to observe team performance in the field on daily base (Calls, Activities, Area Coverage, outcomes ).
•Tracking competitor’s activities and record it to upper management.
•Negotiating our customers for new deal.
•Setting objectives and KPIs for all sales personnel in collaboration with Field Force Trainer in accordance with the company’s overall strategy.

• Implement the company strategies in the market .