Consultant
Red Bull
مجموع سنوات الخبرة :13 years, 0 أشهر
• Lead and manage all Red Bull Media House activities and projects
• Ensure success of all projects by providing tailored communications plans while directing the team to achieve them
• Manage content production and activation for
• Developed Red Bull Media Network communications and digital plans that made full use of Red Bull’s content portfolio. Exceeded all KPIs, including surpassing social media reach target by 79%
• Supported marketing team by providing tailored communications plans (including digital and crisis comms) for all projects including sport, culture and consumer collecting
• Established a strong media network with all outlets to play an important role in exceeding business plan targets (surpassed 2017 business plan targets by 46%)
• Created and adapted exciting content for distribution to media and managed PR agency monitoring coverage
• Directed the production of local and internationally relevant high quality broadcast and digital content as executive producer, and led on the distribution of this (references can be provided on request)
• Led all Red Bull Media House projects, including moving images productions, digital campaigns, and sport and athlete projects and events for the local market
• As Editor-in-chief for RedBull.com in Azerbaijan, increased amount of non-branded content distributed by 80%
• Managed a Digital Specialist and full team of contributors and influencers for RedBull.com
• Advised on local market media landscape and produced tailored communications strategies for award-winning international sports communications agency Jon Tibbs Associates (JTA) based in London
• Conducted research, created opportunities and managed projects for JTA’s clients in Azerbaijan and the Caucuses
• Provided communications leadership to Baku 2017 Islamic Solidarity Games for the first Coordination Commission visit, including producing all key messaging, speeches and communications presentations
• Took charge of Baku 2015 executive team communications, including the management of local and international media interviews and press conferences, development of key messaging documents and producing presentations
• Built strong relationships with key stakeholders including local and international media, National Olympic Committees, the EOC, and international sport federations
• Worked closely with internal business functions and external agencies to promote and raise the profile of the first European Games around the world
• Successfully organised and delivered multiple large-scale events, engaging a range of client groups to increase awareness about the Games in Azerbaijan and globally (including NOC communications seminars, milestone events, Baku 2015 medal presentation and European Games Torch Relay)
• Managed a team of three to deliver multiple projects from concept development to delivery and assessment
• Reached an average of 400+ unique pieces of national and international media coverage per week before the Games, which rose to 3, 000+ at Games-time
• Developed reactive and proactive crisis communications, which contributed to the successful delivery of the Games
• Successfully acquired clients in 10 months (including sales of digital products), resulting in 15% revenue growth
• Personally developed and implemented an integrated marketing campaign for a boutique medium sized client, which increased their turnover by 40% in six months
• Created, managed and analysed multiple B2B and B2C communications and integrated marketing campaigns with a wide variety of partners including media, advertisers and digital agencies
• Managed a team of four (covering content, digital/social media, events, media relations, advertising and design) on campaigns for global brands including Microsoft, HP, Coca Cola and British Airways
• Used a number of research, market analysis, content, BTL and ATL tools to promote brands, projects and products
• Managed two Account Managers to ensure each client and every project received an exclusive, detailed and tailored approach
Field project
• Led a team of six to conduct industry analysis to identify the gap between real and desired perceptions among customers and non-customers of Air Europa
• Provided recommendations on how to build effective, targeted external communications campaigns
• The project received ‘The Best Final Project’ award from Weber Shandwick
• Supported Client Managers with the implementation of key strategies and delivery of major campaigns and events, including the 2012 Eurovision Song Contest
• Developed and managed a project focused on establishing relations between key stakeholders including content development, event delivery and finance management
• As Editor, led a team of writers, photographers and designers (more than 50 people)