Ayush sethi

- Managed end-to-end marketing campaigns for regional and international brands, overseeing content strategy,
creative direction, social media growth, and audience engagement.
- Produced high-performing digital content and marketing assets that increased online visibility, community growth,
and customer conversion across multiple platforms.
- Delivered campaign support and creative development for globally recognized brands including Nike, Uber, Porsche,
Adidas, Umbro, and Majid Al Futtaim through agency partnerships and direct client mandates.

- Founded and scaled a full-service media and marketing agency, building a diversified client portfolio across real
estate, retail, sports, and lifestyle sectors in the GCC.
- Architected end-to-end lead-generation ecosystems combining paid media, organic content, and conversion
optimized funnels, delivering consistent revenue growth quarter-on-quarter.
- Developed innovative performance marketing frameworks and proprietary content systems that secured a
measurable share of regional digital lead generation.
- Spearheaded strategic client acquisition, contract negotiation, and long-term partnership development, personally
managing relationships with senior brand stakeholders.

- Oversaw growth marketing, brand development, and digital acquisition strategies for a portfolio of 30+ clients across
retail, sports, lifestyle, and technology verticals.
- Built and managed influencer partnership programmes, content ecosystems, and organic growth campaigns that
generated measurable increases in reach, qualified engagement, and lead volume.
- Collaborated directly with founders, C-suite executives, and marketing stakeholders to translate business goals into
scalable customer acquisition and brand awareness strategies.
- Delivered campaigns for marquee regional and international clients including Nike, Uber, Majid Al Futtaim (Toyota,
Honda, Lexus), and major UAE events.

- Led integrated marketing campaigns and brand activation initiatives across digital, social, experiential, and out-of
home channels, ensuring full alignment with revenue and business objectives.
- Negotiated and managed high-value collaborations with influencers, content creators, media platforms, and
commercial partners, expanding audience reach and deepening brand engagement.
- Conducted rigorous analysis of consumer behaviour, campaign KPIs, and market trends to identify growth
opportunities and optimise marketing spend.
- Partnered with executive leadership on brand positioning, go-to-market strategies, sponsorship opportunities, and
regional and international marketing planning.