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Ayush Marathe, Art Director

Ayush Marathe

Art Director·Global Brand Consultancy STC Associates

India

Doctorate, Design

Work experience

Total years of experience: 15 years, 10 months

Art Director

October 2013 - Present

Global Brand Consultancy STC Associates

India

October 2013 - Present

Understand project requirements and develop cost effective graphic designs using available technology
•Come up with innovative concepts and get approval from the clients
•Develop campaigns suitable for print, online, OOH, and other visibility platforms
•Prepare communications material viz., brochures, print, templates, social media posts, webpage and 2-mailers
•Act as a creative lead and assess the quality of content and collateral
•Prepare collateral for educating consumers like teaching aids or brochures
•Collaborate with other allied teams such as media creative and client service to deliver exceptional content
•Design and layout response letters for maintaining effective customer relationships with the clients
•Carry out brain storming sessions to come up with new concepts and innovative ideas
•Work closely with art and creative teams to understand project scope and objectives
•Ensure compliance with company guidelines, deadlines and design standards
•Successfully designed event communication for Xpro launch; also designed press release for press conference

Achievements
•Appreciated for developing excellent content for internal training for Accenture
•Received runner-up award for best Xpro Exhibition

Job role:
Design, Creative, and Arts

Art Director

February 2011 - October 2013

DDB Mudra Group (Advertising Agency)

India

February 2011 - October 2013

Developed advertising content for key clients
•Worked on media collaterals to assist client in press conferences
•Designed layout, logos, icons, ads, OOH, presentations, info-graphics and motion advertisements for several big advertising campaigns and for reputed companies viz., Emirates, BBC Good Food and Korum Mall
•Developed and designed internal communication for Kalpataru Hobby Hut
•Worked closely with the creative team to ensure technical feasibility and correct design implementation

Job role:
Design, Creative, and Arts

Designer

January 2010 - June 2010

Beyondesign

India

January 2010 - June 2010

Deigned logo, event, e-mailer and collateral for ‘Piramal Ltd., India, which was showcased in Hong Kong - Asia World Expo

Company industry:
Architecture
Job role:
Design, Creative, and Arts

Education

National Institute of DesignSir J.J. Institute of Applied Arts

January 2010

January 2010

Doctorate, Design

India

Program in

National Institute of DesignSir J.J. Institute of Applied Arts

January 2010

January 2010

Doctorate, Design

India

Program in

Skills

ADVERTISING
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ADVERTISING
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ART
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ART
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BROCHURE DESIGN
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BROCHURE DESIGN
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CONFERENCES
Expert
CONFERENCES
Expert
CONTENT MANAGEMENT
Expert
CONTENT MANAGEMENT
Expert
CUSTOMER RELATIONS
Expert
CUSTOMER RELATIONS
Expert
GRAPHICAL USER INTERFACE
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GRAPHICAL USER INTERFACE
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GRAPHICS SOFTWARE
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GRAPHICS SOFTWARE
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LAYOUT DESIGN
Expert
LAYOUT DESIGN
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LETTERS
Expert
LETTERS
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Languages

English
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