Marketing And Business Development Manager
zamil air conditioners and refrigeration services
Total years of experience :25 years, 4 Months
Expand the company’s product portfolio range for each business by offering new unique products and services with time-integrated action plans.
Develop and expand the company’s retail channels geographically by analyzing sales performance.
Introduce new businesses to the company with complete study of P&L, sales forecast, operations, distributions networks and targeted customers to drive sales volumes.
Develop the existing business of the company in terms of sales strategy and operations to enhance its performance and increase its profit margins.
Identify and evaluate the product offering of competitors, to identify gaps and opportunities to be able to compete aggressively in the market.
Analyze sales performance by brand and recommend which products to keep going or retire.
Conduct marketing campaigns through different media channels to inform targeted audience about new product introduction.
Obtain product market share and size to develop new sales strategies that will increase the company’s market share.
Provide short & long-term product sales forecasts information for management.
Increase inventory turnover and ensure product availability by reviewing and adjusting inventory levels and production schedules.
Managing and updating the company website to promote its latest products and information.
Determine and track competition product’s pricing and take actions on it, review production and sales, costs and anticipating demand volume from existing customers.
Maintain staff management by recruiting, selecting, orienting, and training employees.
Present sales & marketing performance information (monitoring and identifying trends) against key indicators through a variety of means e.g. monthly and annual performance management reports.
Contribute to the development, preparation and review of company strategies and plans, liaising with internal departments and area managers.
Leading on the development and presentation of performance reports and bench-marking activities with the local and regional competition.
Plan, scope and deliver a range of individual operation reviews and projects in line with key corporate and operations improvement plan objectives, to continually improve operation’s efficiency, outcomes, delivery and performance.
Responsible for the collection of intelligence data about the market, analysis and reporting of performance data and work in conjunction with senior managers and team leaders.
Managing the sales & marketing operations and driving volumes by generating brand awareness and visibility.
Mapping the annual marketing plan in conjunction with the sales department.
Developing and managing the production of all marketing materials required to support the delivery of the marketing action plan.
Managing and updating the company website to promote its latest products and information.
Creating and sustaining a dynamic environment to achieve the pre set goals within time, quality & cost parameters and guiding them in the development and delivery of targeted events and exhibitions.
Driving customer specific programs for promoting sales through compiling and submitting press releases about the company latest events and news.
Steering operations with frequent, timely and positive media coverage across all available media print.
Conducting market analysis by keeping abreast of market trends and competitor moves to achieve market share metrics.
Identifying and developing new streams for long-term revenue growth and maintaining relationships with customers to achieve repeat/referral business.
Building and maintaining cordial business relations with public & private sectors and strategic agencies.
• Project Manager - Purchasing Department (Mar 2004 - Feb 2008)
• Developed, implemented and managed the project from launch to conclusion
• Defined project scope, goals & deliverables in coordination with senior management and stakeholders
• Planned & scheduled individual/team assignments to achieve the pre set goals within time, quality & cost
parameters and resolved issues and conflicts within the project team
• Built and maintained cordial business relations leading to successful accomplishment of the project
• Created and executed project work plans and revised it appropriately to meet changing needs and requirements
• Marketing Executive - Marketing Department (Feb 2000 - Mar 2004)
Key Responsibilities:
As Assistant Marketing Manager - Marketing Department
• Managing the sales & marketing operations and driving volumes by generating brand awareness and visibility
• Mapping the annual marketing plan in conjunction with the sales department
• Developing and managing the production of all marketing materials required to support the delivery of the marketing action plan
• Managing and updating the company website to promote its latest products and information
• Creating and sustaining a dynamic environment to achieve the pre set goals within time, quality & cost
parameters and guiding them in the development and delivery of targeted events and exhibitions
• Driving customer specific programs for promoting sales through compiling and submitting press releases about the company latest events and news
• Steering operations with frequent, timely and positive media coverage across all available media print
• Conducting market analysis by keeping abreast of market trends and competitor moves to achieve market
share metrics
• Identifying and developing new streams for long-term revenue growth and maintaining relationships with customers to achieve repeat/referral business
• Building and maintaining cordial business relations with public & private sectors and strategic agencies
GULF PACKAGING INDUSTRIES, Dammam
Marketing Assistant (Jan 1999 - Feb 2000)
Executive master of business administration with first honor award
• Bachelor Degree (Marketing), King Fahd University of Petroleum and Minerals, 2.67/4.0 CGPA (Dec 19
