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Nadine Azar, Marketing & Social media coordinator

Nadine Azar

Marketing & Social media coordinator·Matta Gallery

Lebanon

Bachelor's degree, Bachelor of Business Administration in Marketing

Work experience

Total years of experience: 12 years, 10 months

Marketing & Social media coordinator

August 2023 - Present

Matta Gallery

Beirut, Lebanon

August 2023 - Present

- Create and manage social media posts, campaigns, and promotions to boost brand visibility.
- Track key metrics such as audience engagement, impressions, reach, referrals and conversions.
- Manage the website’s content, including product listing, create new pages and follow up on all orders placed by the users.
Company industry:
Home & Office Furniture
Job role:
Marketing and PR

Marketing Coordinator

January 2023 - Present

Matta Gallery

Beirut, Lebanon

January 2023 - Present

• Create and manage social media posts, campaigns, and promotions to boost brand visibility.
• Track key metrics such as audience engagement, impressions, reach, referrals and conversions.
• Manage the websites content, including product listing, create new pages and follow up on all orders placed by
the users.
Company industry:
Home & Office Furniture

Marketing Manager

October 2022 - November 2022

Loyabi

Beirut, Lebanon

October 2022 - November 2022

• Managed the operation of the marketing department in terms of process and tasks of the team.
• Prepared the scope of work for the team.
• Created, developed and managed all marketing activities on different social media channels.
• Conducted bi-weekly management meetings with the founders and discuss the progress.
• Brainstormed with the development team on new features.
Company industry:
Internet & E-commerce

Social Media Executive

January 2022 - October 2022

Bepro

Beirut, Lebanon

January 2022 - October 2022

• Prepared the social media content calendar for the account, Carriur.
• Prepared the branding strategy of the product.
• Created visual briefs for the graphic designer.
• Prepared videos briefs for the multimedia team.
Company industry:
Marketing

Marketing Manager

January 2021 - January 2022

Exclusive Management

Beirut, Lebanon

January 2021 - January 2022

• Tested the content, design and functionality of the mobile application on different devices to ensure that
everything looked and worked as expected
• Outlined new feature releases with the development and design team while reporting the bugs and issues of
the mobile application to the development team
• Oversaw the overall quality assurance of the mobile application and the release plan while managing the social
media accounts of the company and preparing the digital marketing strategy of the mobile application
• Gathered and analyzed information to identify new markets and customers, demand for products and
services, and efficacy of existing marketing campaigns and strategies
Company industry:
Internet & E-commerce

Social Media Executive

May 2021 - December 2021

Thethinkerhub

Beirut, Lebanon

May 2021 - December 2021

• Managed all the social media accounts for Alam Al Sayarat (FaceBook, Instagram, Twitter, YouTube and TikTok) and Alam Al Saat (FaceBook, Instagram
• Developed bi-weekly and monthly social calendars with the designers and multimedia team while preparing videos briefs for the multimedia team
• Created visual briefs for the graphic designer while monitoring and measuring the performance of the accounts via Whatagraph
• Oversaw ad campaigns, promotions and competitions, and optimized content for different platforms while scheduling content release times for maximum effect
Company industry:
Marketing
Job role:
Marketing and PR

Social Media Executive

January 2021 - November 2021

Thethinkerhub

Beirut, Lebanon

January 2021 - November 2021

• Managed all the social media accounts for Alam Al Sayarat (FaceBook, Instagram, Twitter, YouTube and TikTok)
and Alam Al Saat (FaceBook, Instagram)
• Developed bi-weekly and monthly social calendars with the designers and multimedia team while preparing
videos briefs for the multimedia team
• Created visual briefs for the graphic designer while monitoring and measuring the performance of the
accounts via Whatagraph
• Oversaw ad campaigns, promotions and competitions, and optimized content for different platforms while
scheduling content release times for maximum effect
Company industry:
Marketing

Quality Assurance Specialist

March 2020 - June 2021

Astrotabs,

Dubai, United Arab Emirates

March 2020 - June 2021

• Oversaw the overall quality assurance of the website and manage the release plan.
• Tested the content, design and functionality of the website on different devices and browsers to ensure that
everything looks and works as expected.
• Wrote the test cases based on the design of the platform.
• Managed and prioritized the backlog of fixes per release.
• Participated in the daily scrum meetings.
Company industry:
Human Resources Outsourcing
Job role:
Quality Control

Quality Assurance Specialist

May 2020 - August 2020

Dokkan Afkar,

Beirut, Lebanon

May 2020 - August 2020

• Oversaw the overall quality assurance of the mobile application.
• Validated the content on the mobile application in both languages English and Arabic.
• Prepared the test cases as per the scope of work and the technical documents.
• Managed and prioritized the backlog of fixes per release.
Company industry:
Retail & Wholesale

Operations and Web Product Management

July 2018 - August 2019

Activity Gate

Dubai, United Arab Emirates

July 2018 - August 2019

• Brainstormed with the development team on new features while testing the content, design and functionality of the website on different devices and browsers
• Coordinated with copywriters to ensure that the content was published on the website as expected while creating, developing and managing all marketing activities on different social media channels
• Conducted bi-weekly management meetings with the founders and discussed the progress, risks, and improvements of the website
• Managed the operation of the office in terms of recruitment process and tasks of the team while analyzing user feedback, research and data to understand market needs
Company industry:
Internet & E-commerce
Job role:
Administration

Operations and Web Product Management

January 2018 - January 2019

ActivityGate

Dubai, United Arab Emirates

January 2018 - January 2019

• Brainstormed with the development team on new features while testing the content, design and functionality
of the website on different devices and browsers
• Coordinated with copywriters to ensure that the content was published on the website as expected while
creating, developing and managing all marketing activities on different social media channels
• Conducted bi-weekly management meetings with the founders and discussed the progress, risks, and
improvements of the website
• Managed the operation of the office in terms of recruitment process and tasks of the team while analyzing
user feedback, research and data to understand market needs
Company industry:
Tourism, Museum, & Cultural

Administrative Coordinator

February 2013 - August 2018

Skaff Group

Beirut, Lebanon

February 2013 - August 2018

• Followed up with the warehouse manager on the inventories to maintain an accurate quantity of fabrics while managing suppliers’ inquiries
• Managed the sales orders placed by the branches while coordinating with the branches on their orders and requests, and routing phone calls appropriately
• Organized company documents into updated filing systems while managing and ordering office supplies, and maintaining physical and digital employee records
• Scheduled in-house and external meetings, and distributed incoming mail while preparing presentations, spreadsheets and reports, and updating the office policies as needed
Company industry:
Home & Office Furniture
Job role:
Administration

Marketing Executive

February 2013 - August 2018

Skaff Group

Beirut, Lebanon

February 2013 - August 2018

• Sent reports to the CEO on the digital activities across all channels on weekly basis while handling the sponsorships of social and cultural events
• Led the communication and implementation efforts with a third-party advertising agency to create, develop and manage offline and online advertising while coordinating promotional activities, events and interviews
• Planned and executed the companys presence in exhibitions while conducting research and analyzing data to identify and define audiences
• Managed the production and performance of multimedia content while compiling, distributing and presenting ideas, information and strategies
Company industry:
Home & Office Furniture
Job role:
Marketing and PR

Marketing Executive

February 2013 - July 2018

SKAFF Group,

Beirut, Lebanon

February 2013 - July 2018

• Sent reports to the CEO on the digital activities across all channels on weekly basis while handling the
sponsorships of social and cultural events
• Led the communication and implementation efforts with a third-party advertising agency to create, develop
and manage offline and online advertising while coordinating promotional activities, events and interviews
• Planned and executed the companys presence in exhibitions while conducting research and analyzing data to
identify and define audiences
• Managed the production and performance of multimedia content while compiling, distributing and presenting
ideas, information and strategies
Company industry:
Textile & Apparel Production
Job role:
Marketing and PR

Administrative Coordinator

January 2013 - January 2018

SKAFF Group,

Beirut, Lebanon

January 2013 - January 2018

• Followed up with the warehouse manager on the inventories to maintain an accurate quantity of fabrics while
managing suppliers inquiries
• Managed the sales orders placed by the branches while coordinating with the branches on their orders and
requests, and routing phone calls appropriately
• Organized company documents into updated filing systems while managing and ordering office supplies, and
maintaining physical and digital employee records
• Scheduled in-house and external meetings, and distributed incoming mail while preparing presentations,
spreadsheets and reports, and updating the office policies as needed
Company industry:
Textile & Apparel Production

Education

AUL

June 2015

June 2015

Bachelor's degree, Bachelor of Business Administration in Marketing

Lebanon

View attachment

AUL

January 2015

January 2015

Bachelor's degree, Marketing

Lebanon

Skills

Adobe
Expert
Adobe
Expert
Social Media Marketing
Expert
Social Media Marketing
Expert
Website Management
Expert
Website Management
Expert
Website Testing
Expert
Website Testing
Expert
Digital Marketing
Expert
Digital Marketing
Expert
Hootsuite
Intermediate
Hootsuite
Intermediate
Shopify
Intermediate
Shopify
Intermediate
E-commerce
Intermediate
E-commerce
Intermediate
MARKETING
Intermediate
MARKETING
Intermediate
SOCIAL MEDIA
Intermediate
SOCIAL MEDIA
Intermediate
CREATIVE THINKING
Intermediate
CREATIVE THINKING
Intermediate
WEBSITE MANAGEMENT
Intermediate
WEBSITE MANAGEMENT
Intermediate
QUALITY ASSURANCE
Intermediate
QUALITY ASSURANCE
Intermediate
COORDINATING
Intermediate
COORDINATING
Intermediate
CLIENT SERVICES
Intermediate
CLIENT SERVICES
Intermediate
PLANNING
Intermediate
PLANNING
Intermediate
CAMPAIGN MANAGEMENT
Intermediate
CAMPAIGN MANAGEMENT
Intermediate
CUSTOMER ENGAGEMENT
Intermediate
CUSTOMER ENGAGEMENT
Intermediate
Microsoft Office
Expert
Microsoft Office
Expert
Photography
Intermediate
Photography
Intermediate
Adobe Photoshop
Intermediate
Adobe Photoshop
Intermediate
Adobe illustrator
Intermediate
Adobe illustrator
Intermediate
Teamwork
Intermediate
Teamwork
Intermediate
Website management
Intermediate
Website management
Intermediate
Meta
Intermediate
Meta
Intermediate
Communication
Intermediate
Communication
Intermediate
Social media management
Intermediate
Social media management
Intermediate
Project Management
Expert
Project Management
Expert
Digital Marketing
Expert
Digital Marketing
Expert

Social profiles

Personal Website
Personal Website

URL removed due to policy violation. Please contact support for further information.

Languages

English
Intermediate
Arabic
Native Speaker
French
Intermediate

Training and Certifications

Training
Become a Digital Marketer
Linkedin
Jul 2019

Hobbies

  • Traveling
  • Tennis
  • Swimming
  • Photography
  • Piano