global brand manager
Tavola
Total years of experience :19 years, 9 Months
As a Brand Manager for kitchenware, my primary role is to develop and execute strategies that enhance the visibility, desirability, and profitability of kitchen products in the GCC region. This includes overseeing product development, managing marketing campaigns, analyzing market trends, and collaborating with cross-functional teams to drive sales growth. My goal was to establish a strong brand identity, communicate compelling brand messages, and create meaningful connections with consumers to drive brand loyalty and market success.
• Conduct market research to understand consumer preferences, market trends, and competitive landscape.
• Define brand objectives and key performance indicators (KPIs) to measure success.
• Develop product positioning, pricing strategy, and go-to-market plans for new product launches.
• Develop integrated marketing campaigns to promote kitchenware products across various channels including digital, print, social media, and in-store.
• Monitor campaign performance and ROI, and adjust strategies as needed to optimize results.
• Develop engaging and relevant content to communicate brand values, benefits, and product features.
• Stay abreast of industry trends, competitor activities, and consumer preferences to inform brand strategy and decision-making.
• Negotiate and manage partnerships with influencers, retailers, and other relevant stakeholders.
• Work closely with sales teams to develop sales support materials and tools such as product guides, presentations, and training materials.
• Regularly analyze and the brand performance metrics such as market share, brand awareness, and customer satisfaction.
Drive marketing strategies & plans that lead to maximum number of conversions through full-fledged marketing campaigns developed creatively with focus on TV, digital & social marketing. Build solid social media environment that meets the brand guidelines and values resulting in higher traction and engagement with the audience, along with marketing budget end to end.
Operational Marketing:
• Manage all operational retail marketing, including, design and implementation of campaigns, events, promotional (tactical) campaigns, visuals (overseeing conceptualization, production, and installation) and collateral (design and production).
• Digital Marketing: Supporting online activity with digital marketing initiatives, social media marketing, and content marketing, Creation of viral marketing content with the assistance of bloggers and other content marketing partners, Assisting with Arabic translation for campaigns & content for ecommerce.
• Media Planning: Strategically develop and execute comprehensive media plans across digital and traditional channels in line with campaign requirements using the best leadership techniques to work with the team and achieve success stories together.
• ROI - Campaign Management: Monitoring the progress of each campaign. Evaluating campaign performance to prepare ROI reports for management review & helped increase sales by 30%.
• Resource Management: Strong working relationships with media partners like: MBC, artists, and various entertainment providers to ensure successful campaigns in the region.
• Create strategic & tactical partnerships with diversified sectors in the region to build successful campaigns. sectors like apparel, banking and other entities to increase revenue.
• Develop sales, market share and ASP objectives so that margins and competitive position will be optimized.
• Develop on a timely basis relevant input for preparation of strategic operational and financial plans.
• Organize and prepare business plans and submit for approval to execute realistic annual sales and promotional plans to meet sales and profit objectives.
Plans includes:
✓ Product promotion for new and existing products.
✓ Pricing structure and stocks status.
✓ Optimization distributor current network and potential routes to market.
✓ Optimizing Business plans as agreed to ensure right success.
• Identify all significant changes in the market regarding our competitive position that have an influence on our short term and long-term objectives.
• Report to Director of Sales & Marketing with accurate sales forecasts in assigned territory.
• Analyze sales results, ex-factory and in-market, by distributor, by customer and by product in cooperation with marketing.
• Gather data from distributors (forecasts, sales & stock reports, price monitoring, trade terms, price structure...) to analyze and ensure business growth.
• Alignment of trade plans, recommendations in cooperation with marketing and monitor execution.
• Conduct regular market visits with distributors to ensure brand executions are advancing.
• Monitoring of competitive situation analysis on regular basis.
• Handling distributors requests and inquiries, contacting relevant departments: (CS, regulatory, legal, supply, finance, marketing).
• Maintain strict control over all approved expenses.
• Support distributors with Marketing support and ensure executions are aligned with company strategies.
• Drive and motivates distributors sales force by providing training to adhere to the strategy and importance of realizing key objectives of our brands.
• Develop effective sales organization through the selection of qualified collaborators, and annual reviews with all subordinates to align our mission & vision.
Achievements:
✓ Expand company portfolio in Africa and Middle East.
✓ Established new registrations in MEA region for our brands.
✓ Expand current portfolio (NPD's) by adding new categories.
✓ Achieved set targets with distributors (Quarterly basis).
✓ Implemented corrections on prices in the region.
✓ Launch social media for our brands with Distributor.
Responsibilities: Managing the transportation business in hotels, corporate and Schools.
• Ensure targeted numbers are achieved with the sales team.
• Monitor the sales revenues and enhance.
• Monthly reports on market updates for business and seek opportunities.
• Increase market share of our transport services in Dubai.
• Meetings with potentials clients for expanding business.
• Assist the sales team with tools and support them achieve their goals.
• Weekly reports analysis with the team to benchmark and have status on the competitions.
• Participate in main events / exhibitions to boost the sections of transportation.
• Support schools with events to increase awareness of safety.
• Analysis on the sales and set market targets / forecast to the team to achieve.
• Involved in pricing as per the market needs and have win-win situation.
Achievements:
✓ Achieved contracts in Schools and Hotels.
✓ Perfect service implementations on different channels.
✓ Achieved set targets by the sections (quarterly basis).
✓ Participate in main events for all our services.
• Execute all Trade activities across all channels with the aim of growing the channel sales with adequate ROI%.
• Execute Brand and Trade Marketing plans while ensuring that Sales, Merchandising and Promoters receive the necessary support for preparations.
• Identify & invest behind key business drivers / category / Channel.
• Directly involved with top retailers for In-store brand communication to insure perfect execution.
• Stock’s review, new launch planning, annual budgeting, and Pricing structures planning.
• Consumer insights, promotions, shopping behavior in different geographies and outlets.
• Social media campaigns, dealing with third party agencies to boost the brand image.
• Ensure a positive P&L for the brands handled.
• Activity / promotion plans - Structured annual calendar plans with key accounts with channel managers.
• Attending store meeting for product launching and planograme implementations.
• Listings, reactivation, HO activity of key accounts & follow ups to ensure positive results.
• Develop operational strategic plans with the team to drive results and meet objectives.
• Monthly sales meeting to review the plans / actions / sales (what went wrong / what went right).
Achievements:
✓ Perfect phasing on the brands handled in market.
✓ Quarter / yearly target achievement.
✓ Healthy inventory P&L monitored monthly wise.
✓ Full brand implementations in market to meet principal needs.
✓ Launched the brands in all channels (Pharmacies, Gas Stations, Supermarkets, Groceries, Hypers & wholesalers.
Accomplishes business development activities by researching and developing marketing opportunities and plans.
•Customers relationships and conduct on-going analysis of competition’s pricing actions, sales volume, trends, consumer promotion, advertising activity and tracking studies.
•Worked on sourcing suppliers abroad to launch company own brands from sourcing to launching in the market.
•Implementing sales strategies on wholesale, analytically on sell in and sell out levels.
•Forecasting to ensure accuracy and avoid over/under stock, ageing status.
•Reporting & monitoring P&L by brand by country / by channel.
•Controlling P&L / budget, vis a vis marketing calendar, and manage distributor stock management.
•Consolidating region Marketing plans.
•Managing entire product line life cycle from strategic planning to tactical activities.
•Maintaining good relations with distributors and securing their needs and demands
•Extensive market visits in the region, to secure the brand image and improve.
•Negotiating prices, Develop / train the Regional Managers in order to develop their expertise.
•Positioning/merchandizing the brands in the market
•Create Marketing campaigns VS the budget.
•Staff training in product knowledge and selling techniques, staff incentives.
•Prepare Launches for new products.
•Implementing the marketing plan/brands strategy in the Africa & CIS countries.
•Daily follow up on export market needs in order to improve sales and exposure.
•Create new strategies in order to reach better sales.
•Representing the company at various occasions by attending business meetings.
Achievements:
•Set goals targets by markets achieved
•Perfect brand implementations by markets.
•Helped in brand developments OEM and launched them in the market.
•Travel abroad to source suppliers for the brands we carry.
Assist the Sales Manager in leading, directing and motivating the sales team in order to achieve the set goals objectives.
•Revising and implementing the sales strategies plans.
•Generating sales opportunities by identifying appropriate business targets.
•Providing a professional and excellent level of customer service with existing and new customers.
•Create reports showing Sales %, install %, adherence, and attendance etc…
•Provide feedback to reps and assist them on sales and quality assurance.
•Provide leadership and manage the department; make decisions; solve problems; develop unit procedures; develop records/files; conduct meetings; represent unit/department/program at internal and external meetings.
•Achieve set goals provided and meet all the management requirements.
•Establish and manage budgets; approve expenditures; initiate and sign appropriate paperwork.
Visit potential customers for new business.
•Provide customers with quotations.
•Negotiate the terms of an agreement and close sales.
•Gather market and customer information and provide feedback on buying trends.
•Represent the organization at trade exhibitions, events and demonstrations.
•Identify new markets and business opportunities.
•Record sales and send copies to the sales office.
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