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Azlan Ahmad, Digital Marketing & Lead Generation Specialist

Azlan Ahmad

Digital Marketing & Lead Generation Specialist·Three Brothers Shipping & Logistics LLC

Saudi Arabia

Diploma, Computer Science

Work experience

Total years of experience: 4 years, 11 months

Digital Marketing & Lead Generation Specialist

March 2025 - February 2026

Three Brothers Shipping & Logistics LLC

Sharjah, United Arab Emirates

March 2025 - February 2026

- Managed AED 15, 000-20, 000 monthly ad budget across Facebook, Instagram, Google & TikTok Ads driving B2B & B2C lead
generation for UAE logistics market

- Reduced cost-per-lead by ~25% through A/B testing, audience segmentation, lookalike targeting and continuous campaign
optimization

- Increased lead volume by ~35% via WhatsApp Marketing funnels and multi-platform paid campaign execution

- Leveraged AI-powered tools to generate ad creatives, UGC-style video ads, reels and static posts — cutting creative production
time by 60%

- Utilized Claude MCP AI for Meta Ads strategy, audience research and campaign performance analysis

Company industry:
Shipping
Job role:
Marketing and PR

Digital Marketing Manager

July 2023 - February 2025

Home Decor Brand (E-commerce)

Abu Dhabi, United Arab Emirates

July 2023 - February 2025

- Built & scaled Shopify and Amazon stores from scratch with 200-300 curated products achieving consistent 4-5x ROAS on AED
500-800 daily ad spend

- Generated AED 60, 000-120, 000+ monthly revenue through full-funnel advertising across Facebook, Instagram, Google & TikTok
Ads with AOV of AED 150-400

- Managed AED 15, 000-25, 000 monthly ad budget with continuous audience targeting, creative testing and funnel optimization

- Used AI tools to generate product ad creatives, AI video ads, UGC-style content and social media graphics at scale

- Handled end-to-end operations — product sourcing, supplier management, inventory, logistics and customer experience

Company industry:
Home Accessories & Decor
Job role:
Marketing and PR

Digital Marketing Specialist

May 2022 - May 2023

SolCom Technologies

Islamabad, Pakistan

May 2022 - May 2023

- Managed PKR 150, 000+ monthly ad budget across Facebook, Instagram, Google, LinkedIn & TikTok Ads generating qualified
B2B leads

- Achieved 3.2x ROAS and reduced cost-per-lead by ~20% through A/B testing, audience refinement and landing page
optimization

- Improved organic reach by ~40% and boosted CTR by ~25% through SEO-optimized content and creative testing

- Generated 200+ qualified B2B inquiries/month for web development, mobile app and custom software services

Company industry:
IT Services
Job role:
Marketing and PR

Digital Marketing Executive

March 2021 - April 2022

Perfect IT Experts

Mingora, Pakistan

March 2021 - April 2022

- Assisted in managing Facebook & Google Ads campaigns for software house clients, contributing to lead generation across
multiple accounts

- Grew client social media engagement by ~30% through content scheduling, community management and targeted posting
strategies

- Designed social media graphics, banners and ad creatives using Canva and Photoshop

- Contributed to client performance reporting, building strong foundations in interpreting CTR, CPC and conversion data

Company industry:
IT Services
Job role:
Marketing and PR

Education

Govt Degree College Mingora

August 2021

August 2021

Diploma, Computer Science

Pakistan

GPA (point): 3.7 out of 4

GPA (point): 3.7 out of 4

Skills

Shopify
Expert
Shopify
Expert
Video Ads
Expert
Video Ads
Expert
Meta Ads
Expert
Meta Ads
Expert
Social Media Strategy
Expert
Social Media Strategy
Expert
Graphic Design
Expert
Graphic Design
Expert
Google Ads
Expert
Google Ads
Expert
TikTok Ads
Expert
TikTok Ads
Expert
Lead Generation
Expert
Lead Generation
Expert
Snapchat Ads
Expert
Snapchat Ads
Expert
Media Buying
Expert
Media Buying
Expert
Google Analytics
Expert
Google Analytics
Expert
Conversion Rate Optimization
Expert
Conversion Rate Optimization
Expert
SEO
Expert
SEO
Expert
E-commerce
Expert
E-commerce
Expert
Budget Optimization
Expert
Budget Optimization
Expert
Retargeting
Expert
Retargeting
Expert
WooCommerce
Expert
WooCommerce
Expert
Landing Page Optimization
Expert
Landing Page Optimization
Expert

Languages

English

Expert

Urdu

Native Speaker

Training and Certifications

Certifications
E-commerce Certification
Coursera
Digital Marketing Certification
Coursera
Meta Blueprint — Facebook Ads Certification
Meta Business
Google Digital Marketing & E-commerce Certificate
Google Skillshop

Hobbies and interests

AI & Automation
Testing New AI Tools
Learning New Technologies