Head of Content and Influencer marketing
Imfluence LLC
Total des années d'expérience :9 years, 1 Mois
Set content strategies for influencers' content, with short-term and longterm KPIs (Engagement, Partnerships, Views)
Led the creation of several new channels and long-form shows on different social media platforms.
Maintained the brand guidelines of the scriptwriting, graphic design, video production, and content plans for 3 influencers with different content pillars.
Supervised a team of 15 professional scriptwriters, researchers, videographers, video editors, animators and graphic designers
Led 6 media production teams for 6 significant clients:
1. The World Governments Summit
2. United Nations Climate Change Conference CoP 28
3. UAE Space Agency - AD Space Debate
4. MBR Initiatives - Arab Reading Challenge
5. Emirates Council for Balanced Development
6. AGE Award
Crafted winning proposals after making over 22 creative proposals with videos and media shows ideas, which secured 4 new business contracts for the company.
Oversaw 3 projects simultaneously, while defining their KPIs, leading professional content creators, and delivering many videos per week according to the budget.
Directed a 30-member media team for the most important event in the UAE "The World Government Summit" in 2023, where 20 presidents and thousands of world leaders participated.
Supervised the media room of the Abu Dhabi Space Debate event in 2022, where 3 presidents and hundreds of scientists and astronauts gave speeches there.
Created unique structure for +10 media shows and produced +100 unique and thought-provoking video scripts.
Innovated new ideas and approaches to engage audiences and reach higher influence with large numbers of views that exceeded 500 K and 1 M for 20+ videos.
Wrote a full documentary of 6 episodes about special places and stories in the UAE.
Wrote several inspiring blogs, copywriting materials, radio advertisement scripts, and many push notification messages for several clients and +20 brands
Designed and wrote 3 different types of training, which later earned 5 new clients to Simula.
Produced innovative content materials such as marketing newsletters for +30 different services.
Transformed the narrative reporting mechanisms from Arabic into English for 22 centers and 5 departments of the Red Crescent, streamlining reporting processes and improving communication among 40 reporters.
Supervised the content of the organization's success stories, achievements, and campaigns across all social media platforms for 3 years.
Delivered impactful narrative reports to sponsors about the work of the organization and the efforts of 11, 000 volunteers and staff.
Represented the Red Crescent in international meetings with the UN and ICRC committees with diplomatic skills to drive collaboration
Executed hundreds of incoming and outgoing mail and official documents.
Coordinated the work between customer service representatives in 3 branches
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