Babeen Barish, Product Manager

Babeen Barish

Product Manager

TRGT Digital (Remote)

Location
United Arab Emirates - Abu Dhabi
Education
Bachelor's degree, Electrical and Electronics Engineering
Experience
8 years, 4 Months

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Work Experience

Total years of experience :8 years, 4 Months

Product Manager at TRGT Digital (Remote)
  • United Arab Emirates - Abu Dhabi
  • My current job since June 2022

• Strategized and executed product adoption methods, increasing MAU by 40%; Orchestrated tech product ideation and requirements gathering, enhancing continuous development and user satisfaction to 95%
• Created a comprehensive product roadmap for Creatives (Digital Marketing tool), Benchmarking and AI-based Recommender, overseeing user adoption & UAT, increasing number of platform users by 4X, reduced reporting efort by 200 hours/week
• Directed a complete platform interface overhaul, improving user engagement metrics by 55%; established comprehensive analytics to map customer journeys; Led UX prototype iterations with engineering and stakeholders, validating product value.

Associate Product Manager at Sentieo Inc.
  • India - Bengaluru
  • May 2021 to June 2022

• Formulated product strategy, established OKRs, and designed roadmaps grounded in data analytics and user feedback, ensuring alignment with engineering, design, and stakeholder objectives
• Carried out competitive analysis, streamlined the Rule Manager within RMS, and developed a product roadmap, resulting in an 80% reduction in manual data upload processes
• Initiated and led Product Idea Generation sessions, fostering cross-departmental innovation with Customer Service, Design, and Development teams for new product initiatives reducing functional bugs by 90%

Associate Lead, Business System Analysis at Envestnet Inc.
  • India - Thiruvananthapuram
  • June 2019 to May 2021

• Enhanced operational eficiency by leading over 20 projects, utilizing platform analytics and conducting 40+ hours of work shadowing, resulting in daily savings of over 300 operational hours
• Spearheaded the design and implementation of product-based solutions for over 30 critical client initiatives through comprehensive requirement gathering, analysis, wireframing, and stakeholder engagement
• Facilitated story grooming and backlog refinement sessions with development and QA teams, optimizing sprint planning and reviews, and improving development workflows within Agile Scrum frameworks significantly reducing bounty bugs to 0

Deputy Manager, Technology and Innovation at Vedanta Resources Plc.
  • India - Udaipur
  • May 2018 to May 2019

• Direct Report to CTIO, managing Analytics Projects for T&I group; Accomplished Osisoft PI deployment across 4 strategic business units, overseeing a 4Cr+ INR budget, ensuring on-time phase one launch within six months.
• Executed KPI Mapping for Osi PI Dashboards, integrating insights for 5+ SBUs, utilized by SBU Heads & CXOs for strategic decisions
• Crafted over 120 operational dashboards for trucks, mills, and smelters, enhancing real-time operational transparency, identifying 15+ use cases, and leading training for 300+ mill workers, resulting in a 1% improvement in metal recovery.

Co-Founder and Product Lead at Jokamarket.in
  • India - Kolkata
  • June 2017 to February 2018

• Successfully onboarded 6 vendors, negotiating with 30+ suppliers to ensure cost-efectiveness and timely SKU delivery.
• Spearheaded the design and launch of 12 SKUs of IIMC merchandise, securing 500+ orders, Revenue INR 2.3L, Net Profit INR1.1L within two months;
• Launched a specialized e-commerce platform dedicated to institute merchandise, targeting niche market demands.

Operations Intern at Beena Nursery Pvt. Ltd.
  • India - Thiruvananthapuram
  • June 2017 to July 2017

• Conducted a root cause analysis of operational ineficiencies in Feb 2017, and Strategized expansion plans allocating budget INR 10L+, leading to strategic process improvements; Boosted retail order volume by over 4000 in one year through FB Marketing strategies.
• Explored and Analysed Exports; Proposed and implemented mechanization in pot filling, reducing daily operations cost by 24%

Finance Intern at Indian Oi l Corporation Limited
  • India - Cochin
  • March 2017 to May 2017

• Successfully completed a comprehensive profitability study for IOCL Retail outlets across Kerala, focusing on RO performance.
• Proposed actionable strategies to boost revenue for 5 legally disputed ROs, enhancing overall financial performance.

Assistant Systems Engineer at Tata Consultancy Services Ltd
  • India - Cochin
  • October 2014 to April 2016

• Enhanced reporting eficiency, implementing Jasper for analytics, halving dev time; Led development for major modules of BMS
• Mastered technical skills in MySQL, Java, Hibernate, Struts, and Spring Framework.

Education

Bachelor's degree, Electrical and Electronics Engineering
  • at TKM College of Engineering, Kollam
  • July 2024

10 point GPA 8.27/10

Master's degree, Business Administration
  • at Indian Institute Of Management Calcutta
  • April 2024

9 point CGPA 5.62/9

Master's degree, PGDM (MBA),
  • at Indian Institute of Management (IIM) Calcu
  • January 2018
Bachelor's degree, B.Tech
  • at University of Kerala
  • January 2014

Specialties & Skills

Confluence
Project Management
Product Analysis
Product Management
Confluence
ANALYTICS
USER EXPERIENCE DESIGN (UX)
IDEA GENERATION
ENTREPRENEURSHIP
IDEATION
AGILE SOFTWARE DEVELOPMENT
PLANNING
INNOVATION
CUSTOMER SERVICE
Product Management

Social Profiles

Personal Website
Personal Website

URL removed due to policy violation. Please contact support for further information.

Languages

English
Expert
Malayalam
Native Speaker

Training and Certifications

Lean Six Sigma (Certificate)
Date Attended:
November 2016
Product Owner and Scrum master Training (Training)
Training Institute:
Envestnet Inc.

Hobbies

  • Yoga
  • Glass Painting