Business Head
Al Kifah Holding Company
Total years of experience :27 years, 9 Months
Al Kifah Holding is a leading investment company operating in Saudi Arabia with more than 27 subsidiaries in seven divisions with over 12, 000 employees.
Reporting to the Business Solutions Division Director, as the Business Head of Al Kifah Travel, my role is to turn-around the financial performance of the business operation through strategic planning and execution. Worked closely with the board and the corporate leadership team, to strategically affect direction of operations.
Functional Area
Executive Management, Strategic Planning, Business Development, Product Development, Marketing, Sales, CRM, E-commerce, Operations, Vendor Negotiation, Partnerships, Process/ workflow, Forecasting, Budgeting, Project Planning, Leadership, Governance, Compliance, Team Building.
Key Responsibilities
Identify, develop and drive the long term strategic plan to achieve all the agreed KPIs.
Accountable for the achievement of revenue targets and profitability, as well as for the budgeting and effective utilization of overhead expenses, manpower resources and capital expenditure
Manage all operational matters across all office locations related to sales, financial, operational efficiency and staff performance matters.
Identify and capitalize on short and medium-term revenue generation opportunities to maximize bottom-line profitability, revenue growth, market penetration and expansion.
Build productive relationships with industry partners and negotiate favorable terms to support strategic business objectives.
Monitor the productivity, performance and the use of best practices at all levels and implement corrective actions as required
Responsible for account management across the full sales cycle (identification, acquisition, implementation, development, and retention) for the identified line of business.
Develop revenue objectives and KPIs in conjunction with key stakeholders.
Work with internal departments to develop systems/reports to add value to effective business management for each division.
Identify and implement cost containment and business improvement initiatives through the continual review and analysis of operational practices and processes, and identifying more efficient, practical and productive processes and procedures.
Key achievements
Spearheaded products diversification to achieve 10% increase in revenue
Achieved up to 90% recovery of bad debts through aggressive collection process and policies.
Increased business profits up to 10% by streamlining processes, workforce and outsourcing services.
Developed an e-commerce portal for B2B & B2C segments
Implemented the corporate travel management program for the 12, 000 employees
Almulla Group is an Emirati business family group, in operation since 1971 leading the region in manufacturing, trade, transport, retail and real estate. Reporting to the Group CEO, my primary objective is the launch of a new division of travel & tourism business vertical.
Functional Area
Executive management, Strategic Planning, Business Development, Product Development, Marketing, Operations, Vendor Negotiation, Partnerships, Process/ workflow, Forecasting, Budgeting, Project Planning, Leadership, Governance, Compliance, Team Building.
Key Responsibilities
Establish the travel division ~ Almulla Tourism, as per the strategic directive of the board.
Plan, develop and execute the strategic business plan, KPIs and SOP.
Establish strategic partnerships with tourism authorities and industry partners.
Identify, plan and drive market expansions in all the key source markets that present additional revenue earning opportunities.
Represent the business in high level negotiations, evaluating opportunities in line with the group business strategy.
Conduct regular benchmarking of DMC competitors (both locally and internationally) in order to identify and recommend industry best practice improvements to safety, resource utilization, systems, processes and standards.
Negotiate and contract favorable terms with key trade and IT vendors.
Plan, direct and manage all aspects of the day-to-day operations, ensuring the highest levels of service delivery are provided, whilst effectively managing cost.
Key Achievements
Launched Almulla Tourism, the travel division of Almulla Group.
Signed a strategic partnership agreement with Fujairah Tourism Authority to generate substantial savings for the company.
Drove new market expansion by appointing strategic sales and marketing representatives in the UK, Ireland and India
Promoted business in international trade shows such as ITB Berlin, WTM London, ATM Dubai, PTM and road shows in Czech Republic, Poland and Hungary.
Tourism Point specialises in online sales and distribution of tourism products. Reporting to the CEO, my key objective is to launch SouthAfricaHolidays.com as a specialist B2B Africa OTA in the GCC
Functional Area
Executive Management, Strategic Planning, Business Development, Product Development, Marketing, Sales, CRM, OTA Operations, Vendor Negotiation, Partnerships, Process/ workflow, Forecasting, Budgeting, Project Planning, Leadership, Governance, Compliance, Team Building.
Key Responsibilities
Launch and establish SouthAfricaHolidays.com as a specialist Africa OTA within travel trade in the GCC
Plan and drive the strategic initiatives to achieve the budgeted top, middle and bottom lines.
Explore opportunities for product development, business growth, and sale of products and packages in the target market segments
Identify new markets/sources of business that present additional revenue earning opportunities and establish sales and marketing plans with the business development to capitalize these opportunities,
Maintain, update and monitor the project plan to account for changing requirements of the business.
Accountable for delivery of contracting and vendor management strategy, defining SLAs and vendor performance metrics
Implement the training plan based on training needs analysis, regularly assess training effectiveness via agreed metrics and reporting.
Manage commercial activities to include relationships, partnerships, negotiations, sales, marketing
Key Achievements
Launched B2B e-commerce portal - southafricaholidays.com
Awarded “Africa’s Leading Online Travel Agency” at the World Travel Awards
Generated qualified leads with “Refer & Win” marketing campaign
The roles involved managing the complete sales operations and customer service.
Functional Areas
Executive Management, Strategic Planning, Business Development, Product Development, Marketing, Sales, CRM, Vendor Negotiation, Contracting, Customer Service, Forecasting, Budgeting, Project Planning, Leadership, Governance, Compliance, Team Building, Hotel Front Office Operation.
The roles involved managing the customer service.
Functional Areas
Customer Relationship Management, Contracting, Customer Service, Hotel Front Office Operation.