Senior Growth Lead
Careem (Uber subsidiary)
Total years of experience :7 years, 2 Months
• Managed a 6-figure to achieve growth targets by implementing A/B tests and growth hacks. This resulted in a revenue growth of 35% in Iraq and 23% in Morocco for 2023.
• Planned yearly, monthly, and weekly targets and growth strategies for Iraq and Morocco through teamwork skills and efective collaboration and communication with a cross-functional team to achieve targets.
• Led "Raheem" project to unblock high-value users in Iraq, achieving a remarkable 120% ROI. Due to the successful results, the project expanded to other countries.
● Directed marketing strategies, boosting active users by 26% and revenue by 41% through growth hacks and digital marketing campaigns focused on customers with a focus on long-term customer success, upselling, and cross-selling.
● Emphasized strategic leadership and innovation, partnering with the product team to execute learning-driven initiatives for feature testing and launch.
● Collaborated continuously with the digital team to plan, optimize, and launch monthly digital campaigns while reducing CAC and CPI digital metrics, managed to reduce the CAC by 38%.
● Developed hundreds of SQL queries and Excel, Tableau, and Power BI dashboards.
● Onboarded and built capacity for more than 30 new joiners and interns to pave the way and have a brighter future.
● Streamlined over 20 Asana dashboards, such as procurement, content, and other project planning dashboards, to optimize workflow, accelerate execution, and minimize errors.
● Improved influencers' strategy with creative thinking that increases the brand awareness to acquire more new users, and to reduce the cost to up to 80%.
● Analysed data and detected bottlenecks to design marketing initiatives. Such as the “Reward Yourself” initiative that increased the redemption of the loyalty program by 30% in 2 months.
● Led 2 team members to drive analytical insights through conducting qualitative and quantitative research to enhance customers' experience and increase the net promoter score (NPS).
● Developed an SEO-friendly blog strategy for Careem Iraq's blog to boost ranking, and led a team of five on this project to achieve project success.
● Automated the content creation of weekly growth hacks offers’ that saved time and effort and increased content accuracy by up to 99%.
● Onboarded and supervised around 30 sales representatives “Careem’s Ambassadors” to acquire new users on-ground.
• Implemented the Mystery Shopper program to monitor service quality. Within 3 months the low-rated trips declined by 9%.
• Participated with the social media team in preparing monthly content calendars writing content and posting them on social media channels.
• Handled 50% of the Instagram incoming messages and solved customers' problems to support the community management team.
• Reached out to 40+ customers per day for survey purposes and promoting new updates and services.
• Provided daily support for customers by tracking their cargo, solving issues, and guaranteeing smooth and fast container release.
Education
BS.c in Control and System Engineering, Mechatronic Branch, University of Technology, Baghdad, Iraq. Class of 2016
• Prepared reports of the shipments through an automated dashboard using Excel functions to simplify and automate the boring sheet filtering and get my work done with one click.
• Priced and documented goods information using Al-Bayan accounting system.
• Solved various issues like correcting receipts with wrong items, and damaged or expired goods.
• Dealt with sales representatives to purchase goods with the best offers and lower prices to secure higher profit.
I'm still a student, studying online while working.
Studied 4 years of engineering at the University Of Technology in Baghdad