Key Account Manager
Sounbula Mills
مجموع سنوات الخبرة :21 years, 6 أشهر
Establishing and managing / Retail - Wholesale - Foodservice - Cash van, sales channels with separate plan of each sales channel,
1 - Sales channel starting plan
2 - Sales and Marketing development plan
3 - Market shar development plan
Brand build in UAE market
Build up Sales and Merchandizing team as per sales channel as per market
General marketing and trade marketing action plan
Sales and merchandizing skills training for sales team
1- Managing and controlling the Business of Food Brand with distributer in KSA
2- Managing sales target and marketing plan with distributer of KSA for all sales channels
(Modern trade - General trade - HoReCa - wholesale )
3- Controlling the execution and availability visibility of brand in sales channels with implementation of merchandising planogram.
4- Controlling sales target with distributer per SKU per value per sales channel
5- Order forecast with DIS as stock level and market consumption
6- Sales development & market share improvement plan with DIS per brand per sales channel
7- Monitoring report of daily sales - pricing - competitor activities - stock position - customers stores checking
8- Training DIS sales team for product knowledge - Brand merchandising standard
Managing departments of = 290 branches of AlMehbaj retail with 600 employs (Sales and marketing and distribution plan). = Four regions distribution of consumer pack for all sales channels (modern trade - general l trade - HoReCa). = Marketing department. = Wholesale. = Fresh AS Fresh project: Fresh juices retail. = filling private label.
Managing General Business of Sales - Marketing - Distribution
Of sales channel HoReCa & Key Account & Cash Van & Wholesale
➢ Business Plan include
1 - Sales development plan (Per region- Per channel - Per SKU - Per Customer)
2 - Marketing & Trade Marketing Plan (Per region- Per channel - Per SKU - Per
Customer)
3 - Billed up Sales & Marketing & merchandising team (with training of sales and
Marketing and merchandising skills.
4 - Billed up Brand market share & Order forecast & Yearly growth %.
Managing sales and distribution plan with UAE
Distributor for (Key Acc & A, B, C account) with organization
Of marketing support (displays, POP, merchandising,
sampling)
- Covering Business Of (wholesale& Export, ) for UAE.
- Implementation of yearly and quarterly Sales forecasting and
Business development plan with distributor of UAE.
- Collections follow up as per company policy.
- Team leader and trainer of Sales and merchandising
Strategies.
controle sales team for sales, merchandising Collection and distribution.
Planning strategies of sales and marketing.
Covering distribution plan by market segment by calls.
Covering target by fleet by channel.
Organization structure routing, journey plan.
Handling an area of 850 customers, Export, Wholesalers
Handling the major outlets (key accounts and wholesalers).
Sales, marketing, distribution and after sale services; follow up with the merchandising, sampling and consumer promotions.
Layout agreements (short agreements), Discuss and suggest the suitable marketing programs with potential customers.
Cash handling involved.
Training Courses 1- Al Ghurair Foods ( Language for Business Writing ) 11/06 Dubai 2-Coca Cola train the trainer Merchandising Standards 11/2004 DUBAI 3-Nestle selling skills for sales representatives. /2001 - Abu Dhabi. 4-Nestle selling advanced skills. 10/1999 – Abu Dhabi. 5-Nestle selling and merchandising skills level 2. 10/1998 - Abu Dhabi. 6-Nestle customer handling skills seminar. 7/1997 – Dubai. 7-Nestle selling and merchandising skills. 3/1997 – Abu Dhabi. * Attended the Accelerator program, Spinneys Inchcape course for teamwork. * ABCD (above and beyond the call of duty) award for the year 2000 and 2002 from Spinneys (Agencies &Trading Co.) * The Inchcape award, (Nestle Trade & Marketing) 1997 * Spinneys long service award – 9/2001. * Certificate in English (Conversation, reading and writing), English course from the British Council – 4/2000
