Assistant Brand Manager
Al Futtaim Group
Total years of experience :6 years, 11 Months
Ensure the best standards of display of products within showrooms as per principal guidelines;
Update product specifications and suggest continuous improvements;
Plan, procure, and order POS material - in line with product/brand strategy and principal requirements, ensure distribution and management;
Plan & execute events/displays, promoting the product;
Ensure product accuracy in all communications and website;
Contribute with ideas and suggestions; liaise with all necessary departments to improve and keep the web content up to date;
Assist with Social Media management and reporting (Spinklr);
Coordinate photo and video shoots for all online channels;
Support all cross-functional marketing teams with projects, budgeting, and planning;
Execute and implement marketing activities, e-marketing, newsletters, advertising, product launches, events, and exhibitions;
Ensure inventory management of all marketing items;
Coordinate agency requirements, quotation, invoicing, and PO initiating;
Track and update budgets of all expenses by brand to budget;
Adaptation rollout/coordinating campaign collaterals post the master visual approval in conjunction with the Marketing and Communication Manager.
• Initiate and handle projects (e.g. I am handling The UPTOWN Drive Thru project and everything that the project entails, events associated with the project, lead generation, content and meeting and presenting the project to our partners as well as to the generated leads, from thereon the leads that qualify get forwarded to the sales team), due to the success of the project, this is now also done in our subsidiary Motor City;
• Partner with well known brands to bring exiting projects to the mall (e.g. Uptown has partnered with Mediclinic, where we are the 1st mall in The UAE to have a blood drive in the mall);
• Plan and set strategies for social media, events, website, PR, media buying, and advertising;
• Work closely with Marcom team to ensure brand exposure is maximised and campaigns are run smoothly across the different marketing aspects such as social media, advertising, PR and website;
• Manage the social media advertising, PR, website, and marketing campaigns
• Coordinate with advertising agencies to ensure timely delivery of collaterals on all campaigns;
• Work closely with the creative team on campaign artwork.
• Develop and coordinate mall promotions & events;
• Increase awareness and distribution of the malls Gift Vouchers through promotional opportunities;
• Work with Marcom team on all aspects of marketing, advertising, press releases, media, website, and social media;
• Communication with tenants to coordinate and supervise their marketing activities;
• Update malls store and static directory regularly;
• Liaise with internal departments, suppliers, agencies, and retailers for marketing initiatives;
• Plan marketing and social media calendar and align events with the calendar;
• Build and maintain relationships with tenants.
▪ Research Leads and new Business Opportunities;
▪ Organising events and product exhibitions;
▪ Manage social media accounts, advertising and social media campaigns;
▪ Secure and attend meetings;
▪ Create presentation and proposals;
▪ Follow up on meetings and calls;
▪ Present and close deals;
▪ Explore partnership opportunities;
▪ Traveling to meet and do new business development;
▪ Hold presentations;
▪ Attend industry events;
▪ Nurture relations with existing and potential clients;
▪ Maintenance of portfolio and archive;
▪ Invoicing - follow up on payments, collect payments and issue receipts;
▪ Ensure all client database is recorded safely;
▪ Create weekly/monthly report;
▪ Coordinate with other members on updating Social Media, presentations, and website;
▪ Draft contracts.
ϖ Assisting with the business case;
ϖ Planning and monitoring;
ϖ Eliciting requirements;
ϖ Requirements organization;
ϖ Translating and simplifying requirements;
ϖ Requirements management and communication;
Requirements analysis
ϖ Lead exhibitions in the UAE and outside of the UAE, (Germany, Russia, Nigeria, Kazakhstan, China, Other ME countries, Azerbaijan and etc);
ϖ Analyse how the brand is positioned in the market and crystalise targeted consumers insights;
ϖ Take brand ownership and provide the vision, mission, goals and strategies to match up to;
ϖ Translate brand strategies into brand plans, brand positioning and go-to-market strategies;
ϖ Lead creative development and create motivating stimulus to get targeted population to “take action”;
ϖ Establish performance specifications, cost and price parameters, market applications and sales estimates;
ϖ Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues;
ϖ Oversee marketing and advertising activities to ensure consistency with product line strategy;
ϖ Monitor product distribution and consumer reactions;
ϖ Brainstorm new and innovative growth strategies;
ϖ Ensure all the products are ready for the exhibition, that included all the reservations and bookings, what products the company was going to showcase, what the giveaways are going to be, these often were pens, power banks, notebooks, back bags and other relevant products at the time);
ϖ Ensure that the social media page is updated and all the latest coming up events have been posted);
ϖ Ensure that suppliers and customers were invited to attend and all the reservations were in order;
ϖ Identify business opportunities by identifying prospects and evaluating their position in the industry; research and analyse different and alternative sales options;
ϖ Identify product improvements or new products by remaining current on industry trends, market activities, and competitors;
ϖ Prepare reports by collecting, analysing, and summarising information.
ϖ Maintain professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; benchmarking state-of-the-art practices; participating in professional societies;
ϖ Contributes to team effort by accomplishing related results as needed.
ϖ Draft contracts, file and organise documentation, generating written documents, distributing the new versions of revised documents;
ϖ Following up with employees and ensuring everyone is most productive;
ϖ Ensure the firm deals effectively with risk management.