Distribution Manager
Recharge Oman LLC
Total years of experience :26 years, 6 Months
Create and execute a territory sales plan that meets or exceeds established sales expectations and supports Company revenue and profit targets.
Develop efficient and creative sales and marketing strategies for Salalah location
Assess sales performance according to KPIs
Finding ways to ensure efficiency of sales operations.
Building long-term, productive and mutually beneficial relationships with existing and new customers.
Maintain consistent communication and timely follow-up with customers and prospects and be available and responsive to customer’s real time needs.
Work effectively with internal support departments to promote sales.
Develop, Plan and execute the strategy for managing and expanding key account relationships.
Supervise the sales force for obtaining optimum results
Administered the GSM prepaid & GSM mobile phone sales through a strong distributor & retail network for four districts
Managed 8 distributors along with a team of 2 Area Sales Managers, 8 Channel Managers, 4 Key Retailer Outlet Managers & 55 In-shop Promoters
Supervised a large network of on-roll and off-roll Sales Team; managed distributor engagement & appointment
Extended support in setting up new distribution network, increasing retail outlet penetration, implementing sales promotions activities and organizing marketing activities to increase sales
Significant Accomplishments:
Appointed 31 distributors across 4 districts (Cochin, Allepy, Kottayam & Idukki)
Played a pivotal role in acquiring 6 lakh customers for the zone in a span of 6 months
Recognized as the second best operator on trade satisfaction as per IMRB audit during Aug’10
Merit of being the Fiest zone to be EBITDA positive
Managed COCO business operations and contributed a steady growth of 70% in postpaid business
Prime responsible for GSM Handset sales volume & Revenue delivery.
Establishing, maintaining and expanding distribution network to acquire customer Market share.
Model wise sales forecasting.
Developing sales strategies and setting model wise targets.
Driving Primary, Secondary, Spread and Tertiary model wise sales.
Monitoring team's performance and Motivating and supporting them to achieve targets.
Key outlet Management.
Keeping up to date with products and competitors.
Recruiting and training sales staff.
Designing Sales promotion strategies to achieve set objectives.
Ensuring distributor engagement and investment in business.
Prime responsible for all Marketing activities
Drive Prepaid products business volumes and revenue by increasing market reach and visibility.
Drive sales representatives to achieve pre-determined sales targets through proper planning, direction and motivation.
Maintain excellent rapport with retailers to enhance market stock and tertiary sales.
Resolve queries and complaints of Customers & Retailers for better satisfaction.
Effective and productive POP utilization.
Adding valuable inputs in the region for expansion of business in non-coverage areas.
Taking adequate measures to block competition in order to increase market share.
Training Sales Representatives on products and market conduct.
Drive Primary and secondary sales.
Ensuring expected business volumes by increasing market reach and visibility. Exploring untapped markets and tap profitable business opportunities. Expanding distributor infrastructure and appointed new partners in untapped markets.
Initiating Local level promotional activities and ensured high brand visibility in the territory.
Achieve Model wise pre-determined sales targets through proper planning, direction and motivation.
Leading a team of FMCG Distributors, ISR's and distributor Sales executives to achieve set objectives.
Taking adequate measures to block competition in order to increase market share.
Ensuring maintenance of inventory and POP utilization. Build excellent rapport with retailers to enhance market stock. Key outlet Management
Ensuring Brand visibility and consistent product merchandising at Trade.