Digital Asset Specialist
IBM India Pvt Ltd
Total des années d'expérience :17 years, 10 Mois
• Involved in Big Data category marketing.
• Updating Big Data and Analytics industry assets.
• Analyze asset performance by buyer’s journey, campaign, Geo, etc.
• Gain Program and Product knowledge to understand assets alignment.
• Upload offers to UMO.
• Perform A/B and predictive testing against specific assets.
• Unica Interact expert.
• Interlock with World Wide marketing leaders.
July '09 - till date with pepper square, Bangalore as Senior Associate, Digital Strategy.
pepper square is a full service digital interactive services company offering interface design, content, e-commerce, technology, marketing and social media solutions that combines market insights with creativity to deliver engaging experiences that will power your business and help you succeed.
Key Performance Areas
• Manage & Optimize websites for the company's External & Internal clients.
• Devising and executing social media engagement activities for target customers
• Interaction with Abroad and Local Clients.
• Market Research and Recommendations.
• Competitive Analysis, Keyword Research and Content Integration.
• Brand development, web site traffic growth, web site UI and advertising revenue.
• Generate site performance reports on a regular basis.
• Updates and practices to implement new SEO strategies.
• Team member management focusing on the SEO/SMO.
• Interdepartmental Coordination- Coordinating with content, design, production, marketing team.
Responsibility: Heading complete execution of projects from start till end in terms of planning objectives, operations, time frame, quality checks, etc.
Developing strategies like Competition Analysis, Site Analysis, Brand Building, Keyword Research, Search Marketing Plan, and Email Marketing.
May '06 to Mar '09 with Logix Microsystems Limited, Bangalore as Sr. Online Marketing Executive.
Logix Microsystems Ltd. is a Full Service Software Development Company providing Business and Technology Solutions to blue-chip companies ranging from Fortune 500 corporations to prominent regional players in the U.S.A., Far East, Middle East and India. Logix usually engages with clients as a strategic partner, involving right from the conceptual and planning stages.
Key Performance Areas
SEO (Search Engine Optimization): -
Website Analysis
Competitor Analysis
Keyword Analysis
Link Building
Handling Meta Tags
Handling campaigns
Google Adsense.
Customizing Blog
Google Adwords
Creating Web Audit Reports
Tracking ranking positions of websites in major Search Engines
Generating SEO reports for clients
Responsibility: Analyzing requirement and providing web promotions solutions to clients' which involves designing & implementing Search Engines Marketing plans. Operational strategies like Keyword research, Competition analysis, Site analysis, Search Engine Marketing (SEM) Plan etc.
Have a good knowledge in Social Media Optimization (SMO) . It's a way to optimize web sites so they would be more easily connected or interlaced with online communities and community websites, also called social media sites.
Customizing blog template, to provide better result in traffic and lead generation to client website.
Also I was spearheading a team of SEM to excel in performance and client deliverables for carrying out various SEM campaigns. Supervising & monitoring the complete execution of the projects in terms of planning the objectives, operations, time frame, quality checks, etc.
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MCA from Sikkim Manipal University (Pursuing)