Balaji Arul Selvan Sothiselvam

• Managing enterprise accounts in the US commercial mid-market segment, selling Freshdesk, Freshsales, and Freshservice to
companies with 500-2, 000 employees.
• Running full-cycle outbound sales on a night shift covering US time zones — prospecting, discovery, multi-stakeholder demos, and
commercial negotiation.
• Leveraging AI-powered workflows within Freshworks product suite to demonstrate automation value to IT and operations buyers.

• Built RAG pipelines using LangChain and Pinecone to automate research-to-content workflows — reduced turnaround by 40%.
• Prompt-engineered GPT-4 and Claude API workflows for ad copy generation and audience segmentation — improved AI output
quality by 35%.
• Contributed to GTM strategy and ICP definition for AI-native SaaS products; built dashboards to track growth KPIs.

• Exceeded $500K annual quota at 110%+ for 4 consecutive years across Netherlands, Lithuania, Latvia, Poland, and Czech Republic —
ranked top 15% of 200+ AEs globally.
• Closed 45+ deals annually, $15K-$75K ACV, full-cycle: cold outreach → discovery → demo → commercial negotiation → close.
Average sales cycle 45-60 days.
• Grew greenfield Baltic territories (Lithuania & Latvia) from zero to €400K ARR in 18 months via LinkedIn outreach, cold calls, and
webinar-led demand gen with regional tech associations.
• Improved competitive win rate from 35% to 48% through consultative positioning against Salesforce, Zendesk, and HubSpot.
• Maintained 30-35 active accounts, 95% CSAT, 85% renewal rate — drove expansion through multi-product upsell across Freshworks
suite.