Bandar Alhattab, Executive Director of Marketing and Communications

Bandar Alhattab

Executive Director of Marketing and Communications

Social Development Bank (SDB)

Location
Saudi Arabia - Riyadh
Education
Bachelor's degree, Human Psychology
Experience
23 years, 10 months

Share My Profile

Block User


Work Experience

Total years of experience :23 years, 10 months

Executive Director of Marketing and Communications at Social Development Bank (SDB)
  • Saudi Arabia - Riyadh
  • My current job since September 2021

Responsible for overseeing overall SDB marketing strategies and efforts to strengthen its market position and achieve the business goals by Implementing strategic, structural, and systemic change to encompasses the re-envisioning of the marketing operating model, restructuring the marketing organization, re-engineering of the core marketing processes and enabling new marketing capabilities. Managed 30 staff members and SAR 80 million department budget; led multi-departmental teams to support and promote SDB’s products & brand and strengthen its market positioning.

Key Achievements:

- Drove SDB's corporate performance and results positively by conducting a brand transformation project through extensive studies and analysis, brand foundational enhancement and governance activities to reflect SDB’s strong personality in the financial sector.

- Boosted SDB’s marketing ROI by 158% by replacing the one-size-fits-all strategy to one valuing cultural and consumption differences, creating a new team of local experts to lead customer focused research efforts and research-based promotional strategies.

- Increased SDB’s 2022 customer base for key products (POS, Liquidity, SME, Corporate Excellence, Productive Families, Saving and Freelancing) by (213%, 702%, 83%, 34%, 19%, 32% and 25%) with a successful Increase in website traffic by 1222%.

- Established and rolled-out SDB’s customer experience maturity roadmap for holistic management and incremental sophistication as internal capabilities increase and external expectations evolve. Developed and deployed the company’s customer experience strategy, including characterization of strategic customer segments and implications for charters and roles throughout the entity for strategic advantage and growth.

Corporate Communications & Branding Director at Dussur
  • Saudi Arabia - Riyadh
  • February 2017 to September 2021

Served as one of the primary contacts with the local investment community and media. Played a key role in facilitating an efficient and effective transfer of knowledge within the company, supporting Dussur’s overall growth, culture building and managing the image and public perception of Dussur brand which incorporates setting the tone for messaging and portray the organization's values.

Key Achievements:

- Conducted an international level in-depth communications analysis with 360 approach and developed a comprehensive plan based on Dussurs’s medium-and long-term objectives in cooperation with Dussur’s strategic partners (PIF, Saudi Aramco & Sabic).

- Formulated proactive press strategy and cultivated and sustained effective working relations in addition to managing over 20 collaborative relationships between the media and Dussur executives resulting in better company presentation.

- Established an in-house creative department which resulted in saving 35% of Dussur’s marketing budget annually.

Corporate Communications Director at Zain Saudi Arabia
  • Saudi Arabia - Riyadh
  • May 2015 to January 2017

Responsible for the advancement and protection of Zain’s brand across all earned and owned platforms and public relations/public affairs with an effective coherence and consistency and a purpose of creating a favorable base for strong and lasting relationships with the stakeholders and customers.

Key Achievements:

- Established policies and procedures, systems and standards that avoids any negative impacts on the organization. Managed every channel/account of the company’s brand and monitored how the brand is engaging with the audience. Conducted continuous assessment of the company’s situation, tracked search results, and monitored consistency of the brand communications and image.

- Developed and implemented strategic plans for the corporate communications department to facilitate the achievement of the Zain’s vision. As well as supervised the research, development and implementation of a communication strategy, standards, and practices organizational-wide that elicit, as well as promote the ethos of the organization.

- Created and implemented a holistic corporate reputation strategy inclusive of earned media, digital, thought leadership and creative.

Strategy Execution Manager at Zain Saudi Arabia
  • Saudi Arabia - Riyadh
  • May 2013 to April 2015

Responsible for driving the corporate strategy review cadence, ensuring persistent Leadership team focus on strategic priorities, following up on must-win battles and leading the strategy review cadence with Executive Management. Reviewed strategic priorities on a monthly basis measured both through KPIs and the health of strategic actions defined to support the KPIs.

Key Achievements:

- Designed and launched “SPARK” project, which had two perspectives (Prespective#1 is Employee Focus in terms of Engagement, Alignment and Leadership. Prespective#2 is Customer Centricity in terms of Knowledge and Skills, Systems and Process, Organization and Mindset).

- Managed “Mission Alignment”, a strategy execution program that included the top 60 executives of the company”.

- Worked with each of the executive management teams, business lines, functions, product teams, regions, cross functional teams and consulting firms to develop business plans & strategic projects to execute the overall corporate strategies and business objectives and for tracking the progress of each of these groups to ensure that the company will be able to deliver on its business priorities.

Talent Management Manager at Zain Saudi Arabia
  • Saudi Arabia - Riyadh
  • February 2011 to May 2013

Responsible for designing, maintaining, monitoring, and enhancing programs, policies and procedures in relation to learning, career development and succession planning to identify and plan career progression routes of employees. Developed and executed appropriate learning plans for career and competency development; and supported succession planning to reduce operational risks within the parameters of the established Human Resource and Business Strategies.

Key Achievements:

- Achieved 93% localization (Saudization) ratio in hiring, 290% growth in Career Portal Traffic, and 28% reduction in hiring costs.

- Managed Zain Manpower planning process through regular review of customers’ needs, analyze, and recommend necessary changes and actions. Provided professional support and advice on recruitment to line and departmental managers; advising managers on best practices of recruitment and selection.

- Managed the preparation and submission of related management Reports (regular/ad-hoc), including organization charts, manpower summaries, movement, analysis, demographics, for all stakeholders.

Organization Development Team Leader at Zain Saudi Arabia
  • Saudi Arabia - Riyadh
  • January 2010 to June 2011

Responsible for improving Zain’s operations by developing programs that align human resources with business strategies. Primary responsible for setting organizational goals, analyzing business processes, completing strategic planning, assisting employees with project timelines, and helping groups to solve conflicts.

Key Achievements:

- Promoted Zain Corporate Culture through conducting culture development sessions, promote and adopt ideas promoting Zain Values, designing initiatives to emphasize and highlight the cultural aligned directions and actions.

- Evaluated and improved employees' engagement levels through conducting and evaluating employees’ engagement surveys and work in collaboration with functions’ senior management and heads of departments to improve these engagement levels.

- Identified and monitored the organizational culture parameters to support the attainment of the company's goals.

Independent Retailers Specialist at Zain KSA
  • Saudi Arabia - Jeddah
  • September 2007 to December 2009

Responsible for monitoring, analyzing, and recommending improvements related to the Independent Retail business, by collecting and examining data from within and outside the company. Responsible for meeting and exceeding retail productivity measurements including total sales goals, leads per transaction, total services sold, and average riyal (SAR) through creating an exceptional and exciting customer experience.

Key Achievements:

*Among the first one hundred recruited Zain team in Saudi Arabia who coordinated and participated in Zain Launch*

- Improved Zain indirect sales through establishing and growing business relationships (in terms of sales, operation and branding) with over 90 independent retailers and wholesalers of different segments.

- Monitored and forecasted Telecom market sales, trends and market shares.

- Anticipated and reacted toward competition activities & new products and participated in several market research and focus groups.

Key Account Manager at Mobily
  • Saudi Arabia - Riyadh
  • February 2005 to July 2007

Responsible for maintaining and expanding relationships with larger customer base to achieve sales quota and retention objectives. Responsible for representing the entire range of company products and services to assigned customers, while leading the customer account planning cycle and ensuring assigned customers’ needs and expectations are met by the Mobily.

Key Achievements:

*Joined Mobily among the first recruited sales team which was extensively trained and prepared in UAE and KSA for Mobily launch*

- Managed and grew distribution partners' accounts business with Mobily through maintaining high level of open communication and shared planning.

- Established the first Telecom dealership program in Saudi Arabia, the program included all aspects of branding, logistics, sales and finance and relationship management.

- Launched kingdom wide campaign where in four days six customer data update centers at the busiest downtowns of the largest Saudi cities were installed, furnished, manpowered and operating within defined procedures.

Takaful Alahli Sales Specialist at Saudi National Bank (SNB)
  • Saudi Arabia - Eastern Province
  • December 2003 to January 2005

Responsible for effectively executing sales strategy and identifying, originating and pursuing new business opportunities to enable achievement of customer acquisition, market share, revenue and profit targets. Responsible for supporting the bank’s strategies and initiatives to provide an effective and engaging digital customer onboarding experience and expand the agent and merchant networks.

Key Achievements:

- Achieved sales targets set for the assigned branch/s through motivating and coaching the bank's account officers to generate leads as well as Individual sales efforts by identifying prospective clients, identifying clients’ needs and promoting solutions based on company products.

- Designed and implemented effective marketing strategies to sell new insurance contracts or adjust existing ones.

- Practiced and managed Telesales and field sales of several banking products and scored high sales records of banking products such as credit cards, Rukhsa insurance and Takaful pre-launch deals.

Education

Bachelor's degree, Human Psychology
  • at King Abdulaziz University
  • January 2010

Human Psychology

Specialties & Skills

Change Management
Corporate Culture
Organization Development
Key Account Management
Business Communications
Communication
Computer skills
Presentation Skills
Leadership
Team Work
Customer Experience

Languages

English
Expert
Arabic
Expert

Memberships

Customer Experience Saudi
  • Member
  • October 2022
Pioneer Marketing Award
  • Jury Member
  • January 2020

Training and Certifications

Financial Market Program from Yale University (Certificate)
Date Attended:
January 2020
Leading in the Age of Data, Digital & AI Executive Program from Harvard University (Certificate)
Date Attended:
June 2022
Customer Loyalty Strategy & Application Executive Program from Northwestern University - Kellogg (Certificate)
Date Attended:
December 2022

Hobbies

  • Photography