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Bandar Al Toaimi, General Manager Corporate Communication

Bandar Al Toaimi

General Manager Corporate Communication·Saudi Post

Saudi Arabia

Bachelor's degree, Bachelor's degree, Marketing

Work experience

Total years of experience: 29 years, 1 months

General Manager Corporate Communication

January 2020 - Present

Saudi Post

Riyadh, Saudi Arabia

January 2020 - Present

Company industry:
Distribution, Supply Chain & Logistics
Job role:
Marketing and PR

Marketing & Corporate Communication Director

August 2017 - December 2019

Saudi Industrial Property Authority "MODON"

Riyadh, Saudi Arabia

August 2017 - December 2019

Company industry:
Public Administration
Job role:
Marketing and PR

General Manager - Marketing

August 2016 - July 2017

General Authority of Civil Aviation (GACA)

Riyadh, Saudi Arabia

August 2016 - July 2017

Company industry:
Ground Fleet, Aviation, & Marine Refuelling
Job role:
Marketing and PR

CEO

June 2015 - July 2016

Protocol Communications Agency

Riyadh, Saudi Arabia

June 2015 - July 2016

Lead operations and strategic directions to drive revenue growth.
Company industry:
Advertising
Job role:
Management

Senior Manager - Marketing & Customer Care

March 2011 - June 2015

Amana Cooperative Insurance Company

Riyadh, Saudi Arabia

March 2011 - June 2015

Manage and direct all marketing & sales operations, including customer care operations.
Duties Achieved:
-Team leader of all Marketing & Sales initiatives.
-Develop the sales process operations.
-Enhance Retail, Brokers and Direct Sales channels.
-Work collaboratively with other departments to enhance the company portfolio.
-Assist in developing Amana five years business plan.
-Develop Amana marketing strategy.
-Setting up Amana customer care strategy, CRM and Call Center.
-Enhance Amana branding manual with all communication materials.
-Develop the Brand Governance Policy, Customer Care Policy, Sales Commissions Policy and SLAs between Technical & Sales.
Company industry:
Insurance & TPA
Job role:
Management

Marketing Director

June 2010 - December 2010

Obeikan Bookshop Company

Riyadh, Saudi Arabia

June 2010 - December 2010

Manage and direct overall Marketing communications & merchandising operations.
Duties Achieved:
-Conduct an in-depth strategic study, understanding customer’s segmentation and behavior towards the bookstores category in Saudi Arabia.
-Enhance Obeikan brand appearance through all communications & showrooms.
-Weekly operational planning calendar of all marketing promotions.
-Setting a coordination mechanism with products managers and sales operations.
-Develop policies and procedures for marketing operation activities.
Company industry:
Retail & Wholesale
Job role:
Management

Marketing Manager

March 2006 - May 2010

Malath Cooperative Insurance & Reinsurance Co

Riyadh, Saudi Arabia

March 2006 - May 2010

Manage and direct overall Marketing and Public Relation strategies and plans.
Duties Achieved:
-Created Malath full Corporate Identity and brand guidelines with all marketing communication materials.
-Being the chairman of the marketing committee in Malath.
-Managed Malath initial public offering (IPO) marketing communications.
-Creating and formulating policies and procedures for marketing operations.
-Develop the brand appearance of all retail point of sale (POS).
-Enhance corporate channels and support the product development process.
Company industry:
Insurance & TPA
Job role:
Management

Marketing Support Manager

October 2000 - February 2006

Saudi Lighting Co. Ltd

Riyadh, Saudi Arabia

October 2000 - February 2006

Manage the overall Marketing Communications and Public Relation planning.
Duties Achieved:
-Conduct a comprehensive qualitative and quantitative B2B and B2C customer’s research that led to convert the company to a customer centric approach.
-Change the company’s Corporate Identity and a series of Brand Activations.
-Develop a full Integrated Marketing Communication (IMC) plan.
-Formulating policies and procedures for marketing
-Support Sales and R&D departments to create and manage cross-organizational integrated marketing strategy.
Company industry:
Industrial Production
Job role:
Marketing and PR

Sales Representative

September 1999 - September 2000

Zamil Industrial Investment Company

Riyadh, Saudi Arabia

September 1999 - September 2000

Develop the business within a new Sales segment, targeting landlords and homeowners directly to develop awareness of central air conditioning units.
Duties Achieved:
-Building and maintaining client database across Riyadh city.
-Planning and coordinating with electromechanical contractors and air conditioning installers to sever the new Sales segment fulfilling their requirements and needs ensuring satisfaction and profitability.
Company industry:
Industrial Production
Job role:
Sales

Section Head of Marketing

March 1997 - August 1999

Adwan Marketing Company Ltd

Riyadh, Saudi Arabia

March 1997 - August 1999

Manage the overall Marketing Communication and Business Development strategic planning.
Duties Achieved:
-Develop marketing communication plans for exhibitions, technical seminars, catalogues and brochures.
-Business development of Al Jubail and Yanbu cities (ARAMCO & SABIC) through prequalify the company as Class “A” supplier and distributor of electrical and industrial equipment.
Company industry:
Heavy Industry & Metallurgy
Job role:
Marketing and PR

Education

Saudi Arabian Monetary Agency (SAMA)

July 2011

July 2011

Bachelor's degree, Bachelor's degree, Marketing

Saudi Arabia

The Insurance Foundation Certificate (IFCE)
View attachment

Bahrain Institute of Banking & Finance (BIBF)

May 2008

May 2008

Diploma, Insurance marketing

Bahrain

Training course in Insurance marketing

Malath Insurance

May 2007

May 2007

Diploma, Principle and Practice of Insurance Course

Saudi Arabia

Training in Principle and Practice of Insurance

Saudi Lighting Co. (In House Training)

July 2005

July 2005

Diploma, Effective Communication Skills

Saudi Arabia

Training for Effective Communication Skills in Arabic (In House Training).

International Public Relations Association (IPRA)

December 2004

December 2004

Diploma, IPRA Annual Conference

United Arab Emirates

International Public Relations Association Annual Conference (IPRA).

Advista Arabia

March 2004

March 2004

Diploma, Advista Arabia VI Conference and Exhibition

Saudi Arabia

Advista Arabia VI Conference and Exhibition, .

Institute for International Research (IIR)

May 2003

May 2003

Diploma, Global Competitive Strategy

United Arab Emirates

Global Competitive Strategy Seminar by Michael Porter.

Saudi Lighting Co (In House Training)

May 2003

May 2003

Diploma, Presentation Skills for Effective Speaking

Saudi Arabia

Presentation Skills for Effective Speaking Training Program (In House Training).

Gulf Innovation

February 2002

February 2002

Diploma, Rules & Principles of Fashioning Ad Campaigns

Kuwait

Rules & Principles of Fashioning Ad Campaigns Training Course.

Saudi Lighting Co (In House Training)

October 2001

October 2001

Diploma, Quality Awareness

Saudi Arabia

Quality Awareness Seminar with Quality Assurance Dept. (In House Training)

PARC

August 2001

August 2001

Diploma, Media Monitoring and Planning

Saudi Arabia

Media Monitoring and Planning Training Course.

SAB

November 2000

November 2000

Diploma, Strategic Planning Skills for Marketing

Saudi Arabia

Strategic Planning Skills for Marketing Training Course.

English Language School (ELS)

June 1999

June 1999

Diploma, TOEFL Courses

Saudi Arabia

Dar Al Salam School

June 1999

June 1999

Diploma, TOEFL Test

Saudi Arabia

Taking TOEFL Test.

SGS International Certification Services

March 1999

March 1999

Diploma, Internal Quality Systems

Saudi Arabia

Internal Quality Systems Auditing Training Program.

Whinney Murray & Co.

October 1998

October 1998

Diploma, Internal Quality Audit

Saudi Arabia

Internal Quality Audit Training Program.

English Language School (ELS)

December 1997

December 1997

Diploma, English Courses

Saudi Arabia

English Courses from Apr 1997 till Dec 1997.

Chamber of Commerce

December 1997

December 1997

Diploma, Marketing Courses

Saudi Arabia

Training in the Chamber of Commerce, Riyadh: - 20 Dec, Strategic Planning of Marketing Activities. - 21 Dec, Competitive Analysis & Confront Planning. - 22 Dec Benchmarking. - 23 Dec, Marketing Audit.

King Saud University

January 1997

January 1997

Bachelor's degree, Marketing

Saudi Arabia

Bachelor degree of administrative science in the field of Marketing.

Skills

Marketing Strategy
Expert
Marketing Strategy
Expert
Business Planning
Expert
Business Planning
Expert
Strategic Planning
Expert
Strategic Planning
Expert
Team Leadership
Expert
Team Leadership
Expert
Business Development
Expert
Business Development
Expert
Brand Management
Expert
Brand Management
Expert
Marketing Communications
Expert
Marketing Communications
Expert
Market Research & Analysis
Expert
Market Research & Analysis
Expert
Sales Management
Expert
Sales Management
Expert
Business Development
Expert
Business Development
Expert
Corporate Communications
Expert
Corporate Communications
Expert
Budgeting
Expert
Budgeting
Expert
Problem Solving
Expert
Problem Solving
Expert
Strategic Marketing
Expert
Strategic Marketing
Expert
Public Speaking
Expert
Public Speaking
Expert
Team Leadership
Expert
Team Leadership
Expert
Strategic Planning
Expert
Strategic Planning
Expert
Business Planning
Expert
Business Planning
Expert
Marketing Strategy
Expert
Marketing Strategy
Expert

Languages

Arabic
Expert
English
Expert

Memberships

The Chartered Institute of Marketing

Member

July 2009

Riyadh Chamber of Commerce & Industry

Member of the advertising committee

June 2017

The International Public Relations Association-Gulf Chapter

Member

January 2016