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براءة حياني, Founder & Head of Growth

براءة حياني

Founder & Head of Growth·Saharastore.net

الإمارات العربية المتحدة

بكالوريوس, Bachelor's degree in Biology

الخبرة العملية

مجموع سنوات الخبرة: 9 سنوات, 2 أشهر

Founder & Head of Growth

أبريل 2024 - حتى الآن

Saharastore.net

دبي، الإمارات العربية المتحدة •عن بُعد

أبريل 2024 - حتى الآن

Co-founded and scaled a health, vitamins, and organic products e-commerce brand across KSA, UAE, and Kuwait — $400K+ annual revenue in 2025.
Own end-to-end growth: paid acquisition (Google, Meta, TikTok), SEO, lifecycle CRM, CRO, and creative — full P&L ownership, not just campaign KPIs.
Built the brand, positioning, and go-to-market playbook from zero, scaling across three GCC markets with limited capital.
Lead a cross-functional team of 7 across marketing, operations, and fulfillment; remain actively involved as a partner while running agency leadership in parallel.
Designed and implemented a custom logistics and order-management system to coordinate cross-market fulfillment and reduce delivery errors.
مجال الشركة:
خدمات الرعاية الصحية الأخرى

Chief Marketing Officer

أغسطس 2025 - أبريل 2026

Blurrline Agency

دبي، الإمارات العربية المتحدة •هجين

أغسطس 2025 - أبريل 2026

Promoted to CMO to lead the full agency operation — managing an 8-person cross-functional team across media buying, design, content, and strategy.
Owned new business acquisition, running sales pitches, proposals, and client onboarding end-to-end.
Built internal operating systems from scratch: deployed Gather Town for remote team collaboration and ClickUp for task and project management, improving team visibility and delivery consistency.
Designed and implemented an AI-powered ad performance reporting system that automated weekly client reports, reducing manual reporting workload by ~4 hours per week per client.
مجال الشركة:
الإعلان

Senior Digital Marketing Manager

يونيو 2024 - يوليو 2025

Blurrline Agency

دبي، الإمارات العربية المتحدة •هجين

يونيو 2024 - يوليو 2025

Led a team of 4 (2 digital marketers, 1 designer, 1 content creator), owning strategy, campaign launches, and performance monitoring across a portfolio of GCC brands.
Delivered 500%+ revenue growth for The K Perfume through a rebuilt funnel, creative refresh, and paid social optimization.
Achieved 10x ROAS for Blando via restructured ad accounts, tightened audience segmentation, and continuous creative testing.
Led market-entry execution for Ayaam Perfumes, launching them into new GCC markets with integrated paid, social, and SEO programs.
مجال الشركة:
الإعلان
الدور الوظيفي:
التسويق والعلاقات العامة

Digital Marketing Manager

يونيو 2023 - يونيو 2024

Blurrline

الكويت، الكويت •عن بُعد

يونيو 2023 - يونيو 2024

Ran end-to-end marketing operations for agency clients for 18 months — planning, execution, media buying, reporting, and client communications.
Delivered 8-9x ROAS for clients including Ioud and Tatera through structured campaign testing, landing-page optimization, and attribution-led budget allocation.
Built the operational playbook that was later scaled across the agency after my promotion to Senior Manager.
مجال الشركة:
الإعلان

Growth Marketing Manager

مايو 2024 - مايو 2024

MBC Group — Remote

كولورادو، الولايات المتحدة •عن بُعد

مايو 2024 - مايو 2024

Optimized paid campaigns and landing pages for US-based clients across legal and SaaS verticals.
Built lead-magnet funnels and multi-touch email drip campaigns for Burrlaw (law firm) and EzCare (SaaS), increasing qualified lead flow and nurture conversion.
Ran ongoing CRO experiments on client landing pages, iteratively improving form-fill and demo-request rates.
مجال الشركة:
الإعلان

Digital Marketing Manager

يناير 2020 - يناير 2023

Mall of Turkey (E-commerce)

الكويت، الكويت •عن بُعد

يناير 2020 - يناير 2023

• Partnered with the founder to rebuild the business model, repositioning the brand around its actual target
audience and launching the new go-to-market strategy.
• Took the business from 0.3x ROAS to 12x+ ROAS in under a year — owning paid media across Google, Meta,
and TikTok, plus funnel and creative strategy end-to-end.
• Led the migration to Shopify, improving site performance, checkout experience, and inventory/operations
workflow.
• Drove 300% growth in organic orders through technical SEO, content, and on-page optimization.
• Built out GA4, GTM, and Meta CAPI infrastructure to restore atribution accuracy post-iOS 14.5.
مجال الشركة:
خدمات الرعاية الصحية الأخرى

Digital Marketing & Social Media Strategist

يناير 2019 - يناير 2020

Mass Revenue

الرياض، المملكة العربية السعودية •عن بُعد

يناير 2019 - يناير 2020

• Developed digital marketing strategies and social media content programs for KSA clients, including Alhokail
Hospitals and Almassa Medical Equipment are focused on healthcare and medical equipment verticals.
• Owned content calendars, creative direction, and community management across Instagram, Twitter, and Snapchat in the KSA market.
مجال الشركة:
التسويق

Digital Marketing Specialist

يناير 2016 - يناير 2018

Mister Media Agency

غازي عنتاب، تركيا

يناير 2016 - يناير 2018

Delivered digital marketing strategy and creative direction for clients, including Winner and Alzavvak; ran paid advertising and full-stack SEO for Zirve International.
Concurrently managed SEO and Google Ads programs on a freelance retainer for US-based SMB clients through Algo Marketing Agency.
مجال الشركة:
الإعلان

التعليم

University of Aleppo

يناير 2024

يناير 2024

بكالوريوس، Bachelor's degree in Biology

سوريا

People University

يناير 2024

يناير 2024

بكالوريوس، Bachelor's degree in Business Administration

الولايات المتحدة

اختبارات بيت.كوم

IQ Test

خدمة الدعم الإداري

Skills

Marketing
Expert
Marketing
Expert
Digital Marketing
Expert
Digital Marketing
Expert
Google Analytics
Expert
Google Analytics
Expert
Google Adwords
Expert
Google Adwords
Expert
Social Media Marketing
Expert
Social Media Marketing
Expert
MANAGEMENT
Expert
MANAGEMENT
Expert
SEO
Expert
SEO
Expert
CONTENT CREATION
Expert
CONTENT CREATION
Expert
Facebook marketing
Expert
Facebook marketing
Expert
Instagram marketing
Expert
Instagram marketing
Expert
Growth Marketing
Expert
Growth Marketing
Expert
Google ads
Expert
Google ads
Expert
Email Marketing
Expert
Email Marketing
Expert
Digital Marketing Startegy
Expert
Digital Marketing Startegy
Expert
E-COMMERCE
Expert
E-COMMERCE
Expert
SOCIAL MEDIA
Expert
SOCIAL MEDIA
Expert
Digital Marketing
Expert
Digital Marketing
Expert
Marketing Strategy
Expert
Marketing Strategy
Expert
Project Management
Expert
Project Management
Expert
Marketing
Expert
Marketing
Expert
Administration
Expert
Administration
Expert
Google Analytics
Expert
Google Analytics
Expert
Sales
Expert
Sales
Expert
Social Media Marketing
Expert
Social Media Marketing
Expert
Google Adwords
Expert
Google Adwords
Expert
Business Development
Expert
Business Development
Expert
Sales Management
Expert
Sales Management
Expert
Customer Service
Expert
Customer Service
Expert
Science
Expert
Science
Expert
Negotiation
Expert
Negotiation
Expert
Public Relations
Expert
Public Relations
Expert
Microsoft Office
Expert
Microsoft Office
Expert
AUTOMATION
Intermediate
AUTOMATION
Intermediate
ARTIFICIAL INTELLIGENCE
Expert
ARTIFICIAL INTELLIGENCE
Expert
METADATA
Expert
METADATA
Expert
SNAPCHAT
Expert
SNAPCHAT
Expert
TEAM LEADERSHIP
Intermediate
TEAM LEADERSHIP
Intermediate
TIKTOK
Expert
TIKTOK
Expert
Performance Based Marketing
Expert
Performance Based Marketing
Expert

حسابات مواقع التواصل الاجتماعي

الموقع الشخصي
الموقع الشخصي
baraahayani.com

X
X
x.com/Baraa_hayani

اللغات

الانجليزية
متمرّس
العربية
اللغة الأم
التركية
متوسط

التدريب و الشهادات

الشهادات
Business & Marketing Strategies Specialization
SEMRush Digital Agency Certification
Search Engine Optimization for Professionals
Digital Analytics for Marketing Professionals
Official Google Partner
Google Ads Certified — 5 Specializations
Google Ads Search Certification
Jan 2023 - Jan 2024
عرض الشهادات
Google Ads Display Certification
Jan 2023 - Jan 2024
عرض الشهادات
Google Ads Video Certification
Jan 2023 - Jan 2024
عرض الشهادات
AI-Powered Shopping ads Certification
May 2023 - May 2024
عرض الشهادات
Google Ads - Measurement Certification
Jan 2023 - Jan 2024
عرض الشهادات

الهوايات

  • Drawing
  • reading