Bárbara Americano

My main responsabilities include the layout of Continente leaflets, creation of briefings for agencies and photographers, designing graphic elements, mood boards, creative concepts, and color palettes, supporting and directing photo shoots and editing images and videos and budget control and planning. Regarding key results, I produce on average 10 leaflets each month, coordinate approximately 2 photo shoots each month and have over €5, 000 saved on outsourcing on the course of 1 year.

My main responsabilities in this role included the creation of packaging for Continente's own-brand non-food products like homeware, stationery, sports and toys, development of infographics, collections, new images, packaging solutions, and proposal mock-ups. I also coordinated the project of rebranding the bedroom homeware packaging to create visual consistency and I also prompted an larger use of artificial intelligence to create mood boards, copy and photo editing. One key component was the market and consumer trends study using the WGSN platform, along with implementation of in-store campaigns
As for the key results, I highlight the reduction of packaging materials in Kasa brand pillow and duvet packaging, resulting in less waste, more store space, and a more economical solution, a increase in sales of Christmas bags by approximately 14% compared to the previous year and optimization of time spent (approximately 30% less) working on packaging, using Excel and AI
automation.

Main responsabilities:
Customer service and personalized advice in the area of decoration, fundraising, and loyalty building;
Creation of 3D interior design projects and rendering with standard and custom furniture;
Presentation of the project to the customer;
Visual merchandising - responsable for curating the new pieces to be shown in store for each season;
Creation and sending of newsletters and advertising media (posts and videos)
Key results:
• Average monthly sales of €30, 000;
• Loyalty of 20 customers over 1 year.